Social Media @ Jubilee Graduate Centre. Series of sessions on the use of social media in academic practice. Delivered to PhD students and Early Career Researchers (ECRs). Session One: Introduction to Social Media. 18 January 2008. Co-authored with LeRoy Hill.

1. Session One Introduction to Social Media Andy Coverdale & LeRoy Hill B14 Jubilee Graduate Centre 18 January 2010

2. Session One: Schedule Welcome to Sessions Introduction to Social Media Activity: Discussion on Practice Academic Practice and Social Media Activity: Discussion on Identity Digital Identit(y/ies) 1pm Lunch: Further Discussion and Questions

3. Sessions: Overview Session One: Monday 18 January Introduction to Social Media Session Two: Friday 5 February Blogging, Knowledge Sharing, Tagging, Aggregating and Syndicating Content Session Three: Wednesday 17 February Social Networking and Collaboration Online Resource http://www.nottingham.ac.uk/jubileegraduatecentre/training-and-events/events-resources.phtml OR: http://tiny.cc/ruSBF Contact [email_address] Twitter #smjgc1

4. http://www.wordle.net

6. Social Media? Social Software? So what's in a word? Social Media, Social Software, Web 2.0? "The term 'social software', which is now used to define software that supports group interaction, has only become relatively popular within the last two or more years. However, the core ideas of social software itself enjoy a much longer history, running back to Vannevar Bush's ideas about 'memex' in 1945, and traveling through terms such as Augmentation, Groupware, and CSCW in the 1960s, 70s, 80s, and 90s.” Christopher Allen:http://www.lifewithalacrity.com/2004/10/tracing_the_evo.html

8. Reference?

11. Social Media History http://www.lifewithalacrity.com/2004/10/tracing_the_evo.html

12. http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.fig1.jpg http://www.webdesignerdepot.com/2009/10/the-history-and-evolution-of-social-media/

13. http://www.attentionscan.com/uploaded_images/social_media_timeline-779402.jpg

14. Theories supporting social media characteristics Socio-cultural theory Vygotsky Social learning theory Bendura Constructionism Papert Connectivism Siemens http://www.flickr.com/photos/garyhayes/3252497200/in/set-72157613331811096/ http:// www.guerrillasocialmedia.com/wp-content/uploads/2009/08/people-and-a-brain-300x224.jpg

17. http://c4lpt.co.uk/handbook/examples2.html

25. Example… http://www.centerforsocialmedia.org/videos/remix_culture/

27. What constitutes fair use? “ Fair use is the right, in some circumstances, to quote copyrighted material without asking permission or paying for it. Fair use enables the creation of new culture, and keeps current copyright holders from being private censors.” Washington College of Law, the Center for Social Media ( http://www.centerforsocialmedia.org/resources/fair_use ) Fair use is a copyright principle based on the belief that the public is entitled to freely use portions of copyrighted materials for purposes of commentary and criticism. In its most general sense, a fair use is any copying of copyrighted material done for a limited purpose such as to comment upon, criticize or parody a copyrighted work. ( http://fairuse.stanford.edu/Copyright_and_Fair_Use_Overview /chapter9/9-a.html )

29. Not Sure which to choose? http://creativecommons.org

31. Digital Identit(y/ies) Who are we? How do others see us? How identity shapes, and is shaped by, our use of Social Media "The persona an individual presents across all the digital communities in which he or she is represented” http://thisisme.reading.ac.uk http://www.mondoinformatico.info/wp-content/uploads/20090718trovare-nuovi-clienti.jpg

32. Identity: Two Perspectives Confessional Process of self-publicity / promotion Branding of ‘self’ Formal / professional role(s) Identity is singular, stable and developmental Identity is unified across multiple domains Critical Identity is socially constructed and culturally mediated ‘ Confessional’ is determined by dominant social structure Identity is flexible – in constant flux Identity can be multiple, fragmentary and pseudonomic Identity is diversified across multiple domains http://www.okcmoa.com/~okcmoa/files/u1/Moore__2003.073.jpg

33. Identity in Practice Identity Dichotomies Public & Private Work & Leisure Professional / Institutional & Personal Formal & Informal Contexts Social, cultural and professional Physical, online and virtual Communities and networks Social interactions are increasingly distribute – 'networked individualism’ Multiple domains – multi-membership http://richardwiseman.files.wordpress.com/2009/05/question-mark3a.jpg

34. Digital Identity: Formations Profiles Professional / institutional Site registrations - personal profiles (personas) Self-publishing e.g. Blogs - "About Me” Professional Development Digital / online CVs E-Portfolios Identity Control Access and privacy Password management - Open ID http://www.walyou.com/blog/wp-content/uploads/2009/05/facebook-profile-popup-5.jpg

35. Digital Identity: Transactions Modality Verbal, textual etc. Multimedia – images, video etc. Activities Social interaction and participation Social production and recycling Artifacts Formal academic content and references Information and content sharing Records of social interaction – blog posts and comments, tweets, forum discussions etc.

36. Digital Identity: Visibility and Reputation Visibility ‘ Digital footprint’ New channels of academic discourse and research dissemination Web presence – academic profile Web-based academic / professional networking Reputation New models of academic peer review Academic status / reputation – physical and online environments? Activities and artifacts are increasingly searchable / traceable Individual control, ownership and intellectual property Openness, transparency and trust

37. Lunch: Further Discussion and Questions Graduate School Feedback Forms Please spend a few moments to fill in the feedback forms provided. Thanks. Our next session is on Friday 5 February: Blogging, Knowledge Sharing, Tagging, Aggregating and Syndicating Content Online Resource http://www.nottingham.ac.uk/jubileegraduatecentre/training-and-events/events-resources.phtml OR: http://tiny.cc/ruSBF Contact [email_address] Twitter #smjgc1

38. Please do not get the wrong message http://www.flickr.com/photos/hubspot/3196650975/