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Sharing Travel Experiences - Media Kit
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Sharing Travel Experiences - Media Kit



Sharing Travel Experiences - Media Kit

Sharing Travel Experiences - Media Kit



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Sharing Travel Experiences - Media Kit Sharing Travel Experiences - Media Kit Presentation Transcript

  • Sharing Travel ExperiencesMedia Kit “Feels like family.” – Recent Reader Survey ResponseFor More Information, contact: andy@ sharingtravelexperiences.com www.sharingtravelexperiences.com
  • Value + luxury: It’s what everyone’s talking about.Travelers are on the go again, despite the economy. Yet morethan ever, people want vacations that they can both enjoyand afford. They’re researching and deliberating beforebooking, making sure their holiday not only fulfills theirdreams, but stays within their budgets.We understand that luxury is a personal choice –and that value means maximizing your dollars forthe greatest experience.Sharing Travel Experiences is here to help our readersdiscover the intersection of where their budgets and dreamvacations meet...… then, as we like to say, “Get on that plane!” Page 2
  • What readers are saying...“As I read along, you’ve made me realize yet again what enormous opportunities travel offers – new food & wine, new sights, new adventures and even new shopping even if it is only for postcards.What is especially helpful is the opportunity to think through what I really want to get out of the trip: new knowledge, physical challenges, just relaxation or even a combination? That is indeed the way to have a luxurious trip: knowing what you want and how to achieve it.”- Pepe from SeattleRecent Reader Survey Response Page 3
  • We are very inspirational…Finding Great (Value Luxury!) Travel Ideas We publish 2-3 featured travel features every week. Monthly we email out a travel newsletter, called Inspiration.Sharing Great Travel Ideas We’re actively growing on Twitter, have over 10k fans on Facebook, and just launched our very popular “travel by color” campaign on Pinterest! Page 4
  • … and we are transactional! We offer an innovative travel concierge service, run by a Conde Nast Top Travel Specialist, for custom itinerary planning. We offer a DIY hotel booking portal, driving over 300 leads to our hotel partners each month. Coming soon: flights, cars, and more! Page 5
  • Food and photo essays are two of our most popular columns. “Personal – like I do belong to a community.” – Recent Reader Survey Response Page 6
  • What readers are saying...“We always look forward to receiving the new edition of Sharing Travel Experiences. We love the stories, the photos and the inspiration. You have a special touch for finding what is best and sharing them with your readers.” - Doug, Nova Scotia “It was a wonderful experience. Everything was perfect. You were right–this one was much nicer and well worth the extra cost.” - C.E. Depew, Pennsylvania“I use travel groups/forums on couchsurfing, but your site has a completely different feel to it. I think the people on it are more connected than others. social networks.” - Elizabeth Carpenter, Melbourne Page 7
  • Why work with Sharing Travel Experiences? Quality. Our readers love our editorial policy, and you will too; it’s ethical, practical, & transparent – and it’s been that way since 2007. Unique ethos. Value Luxury is not just a buzzword. It is about making some special memories, having some stories to share, and most of all, having fun and feeing good about it. Pioneering Idea Makers. We’ve got tons of great ideas and the ability to execute. Nice, friendly folks. We are an independently owned and operated publication based in Portland, Oregon. Page 8
  • Just a few of the value luxury things we really love... Quirky. Wine. Trains. Outdoors. Soft Adventure. Food. Beer. Hotels. One-of-a-Kind. Page 9
  • Sharing Travel Experiences, by the Numbers Monthly Pageviews: 71, 713 per month Google Pagerank: 4 Alexa: 182, 591 Compete Rank: 282,090 SEOMoz Domain Authority: 56/100 Facebook Fans: 11,232 Twitter Followers : 11,425(@SharingTravel), 14,318 (@AndrewGHayes) Klout Score: 60 (@SharingTravel) , 73 (@AndrewGHayes)Figures accurate as of October 2012. Page 10
  • Demographics Our typical reader is an affluent American female with no children. She can’t travel as often as she’d like, and while she has a healthy travel budget, she’s discerning with where she spends her money (as her time is just as precious). We like to call her Amy.Location 56% of readers are from the United States /Canada.Age 63% of readers are over the age of 35.Education 55% of our readers have a college education.Household Income 31% of our readers make over $60k; 65% make over $100k.Kids 67% do not have kids.Figures accurate as of August 1st, 2012. Demographic information based on multiple sources: Google Analytics, Clicky Analytics, Alexa, Comscore, and Lijit. Page 11
  • We want to hear from you!  Press Trips: We welcome press trip invitations and story ideas that fit our value luxury style. Pitch us, we’re all ears – and we’d love to help with the planning process too! - In general, we prefer smaller groups that give our writers some flexibility, and we generally don’t write about one-off events or festivals. Product Reviews: Please get in touch with more information before sending a product or sample for review. Press Releases & Story Ideas: Please do get in touch with your story ideas that align with our value luxury ethos. Page 12
  • Premium ServicesWe offer a variety of services that are exclusive to affordable luxury travel partners and suppliers, including: Branded Content Campaigns: Independent market research shows that consumers like AND trust branded content more than traditional advertising. Website Critiques: Could your website be better? We’ve reviewed hundreds of travel websites, and with over 15 years of online experience – let us help you improve your web presence. Creative Marketing Consultations: Sometimes you’re just too close to your work to come up with that next big idea. Page 13
  • What do people say about working with us?“I just loved the quality and tone of all of your content - very clever, honest, engaging.”- Roxanne Darling from Barefoot Studios, on hiring us for a branded content campaign.“Excellent job, especially on the latest one. Including the Facebook offer goes to show what a little extra care/research can do to help out an article.”- Jonah Deaver from Vertical Measures, commenting on a recent content campaign completed for the agency’s client. Page 14
  • What do people say about working with us?“I met Andy personally after being reading his blog for a year; I discovered not only his great writing talent but unexpected skills as a fantastic ‘easy-to –understand’ expert and communication & marketing advisor for travel brands and also as a great speaker that captivates his audience fast and easily.- Arantxa Ros from Visit Costa Brava on working with us on an interactive press trip, associated content campaign, and educational workshop. Page 15
  • Contact andy @ sharingtravelexperiences.com (email contact is preferred - fastest turnaround!) (503) 482-8658 Hayes Media Group Attn: Andy Hayes 1427 SE Salmon Portland OR 97214 “Hell Yes!” – Recent Reader Survey Response Page 16