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2. BMW – The Company
History
1981
1916 1962 BMW becomes the first
RMW (Rapp Motoren The 1500 model European carmaker to
1928
Werke ) is founded as establishes the trend for establish a subsidiary in
The first BMW
an aircraft-engine the "new class" of sporty Japan.
automobile, the Dixi 3/15,
factory in Munich. In compact touring cars.
is developed in Munich.
1917, Changed to 1977 1989
BMW. 1955
1923 The BMW 503 and 507 BMW introduces the In the year the Iron
The first BMW motorcycle sports cars are today’s first 7 Series car. The Curtain fell, BMW
'golden oldies'. 733i sets new standards has another first by
leaves the Munich
in technology, design producing half a
production site.
and equipment. million cars.
3. BMW – The Company
Strategy
Respect for the individual
Competition
• Mercedes Benz
• Jaguar
• Infinity
• Lexus
• Cadillac
• Lincoln
Customers
The person that appreciates, and is willing to pay for, the
“Ultimate Driving Machine.”
4. BMW – Process Simplification
•Frequent Production Changes
•Process Variety
•Process Flexibility
•Process Focus
5. BMW – Process Simplification
• Acquisition Methodology
• Control R&D Expenditures
• Currency Exchange
• Target Costing
• Employee Training and Empowerment
• Preventive Maintenance
6. BMW – Automation
• Four Levels of Automation
– Changes in the level of automation can drastically
affect quality of the product, cost, efficiency of a
process, and flexibility to produce different products.
• Level 1
– deals with material handling, automated
conveyors, and robotic operations
• Level 2
– deals with equipment and plant layout
7. BMW – Automation
• Level 3
– involves manufacturing software and flexible
manufacturing systems
• Level 4
– involves computer integration