Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

Aenean placerat scelerisque dolor at adipiscing. Morbi ac lacus nec lacus feugiat imperdiet vitae et justo. Ut ante eros, placerat non malesuada nec, mollis eget lorem. Mauris mollis auctor sollicitudin. Praesent risus est, vehicula ac porttitor id, pharetra vel dui. Fusce ut nibh ipsum, in imperdiet ante. Phasellus sit amet eros lectus, a dapibus felis. Aliquam erat volutpat. Morbi non dolor turpis. Donec accumsan egestas eros, sed tempus mauris bibendum non. Aenean sed lacus arcu. Vivamus ut lacus augue, vitae convallis sem.

  • Be the first to comment


  1. 1. Bayerische Motoren Werke BMW “The Ultimate Driving Machine” Dinh Dino Rezar Rob Jamie DDRRJ, LLC
  2. 2. BMW – The CompanyHistory 19811916 1962 BMW becomes the firstRMW (Rapp Motoren The 1500 model European carmaker to 1928Werke ) is founded as establishes the trend for establish a subsidiary in The first BMWan aircraft-engine the "new class" of sporty Japan. automobile, the Dixi 3/15,factory in Munich. In compact touring cars. is developed in Munich.1917, Changed to 1977 1989BMW. 1955 1923 The BMW 503 and 507 BMW introduces the In the year the Iron The first BMW motorcycle sports cars are today’s first 7 Series car. The Curtain fell, BMW golden oldies. 733i sets new standards has another first by leaves the Munich in technology, design producing half a production site. and equipment. million cars.
  3. 3. BMW – The CompanyStrategy Respect for the individualCompetition • Mercedes Benz • Jaguar • Infinity • Lexus • Cadillac • LincolnCustomers The person that appreciates, and is willing to pay for, the “Ultimate Driving Machine.”
  4. 4. BMW – Process Simplification•Frequent Production Changes•Process Variety•Process Flexibility•Process Focus
  5. 5. BMW – Process Simplification• Acquisition Methodology• Control R&D Expenditures• Currency Exchange• Target Costing• Employee Training and Empowerment• Preventive Maintenance
  6. 6. BMW – Automation• Four Levels of Automation – Changes in the level of automation can drastically affect quality of the product, cost, efficiency of a process, and flexibility to produce different products.• Level 1 – deals with material handling, automated conveyors, and robotic operations• Level 2 – deals with equipment and plant layout
  7. 7. BMW – Automation• Level 3 – involves manufacturing software and flexible manufacturing systems• Level 4 – involves computer integration
  8. 8. BMW – Managing Policy Changes• Measurements of: – Flexibility – Quality – Manufacturing Effectiveness – Costs• Incentive Compensation• Leadership Style
  9. 9. BMW – Managing Policy Changes Capital Expenditures (In Euros)500040003000 Capital Expenditures20001000 0 1998 1999 2000 2001 2002
  10. 10. BMW – Managing Policy Changes Production Per Employee 12.000 10.000 8.000Aggregate Units 6.000 4.000 2.000 0.000 1998 1999 2000 2001 2002 Prod/Employee
  11. 11. BMW – Conclusion Need More Information• Process Simplification• Increase Automation• Measuring Flexibility