Mindy Kung
Corporate Communications
Agenda
1.  Company
Overview
2.  Company
Structure
3.  Comparison with
Daimler AG
Company Overview
BMW was never just about automobiles. It was also about...
Aircraft engines and motorcycles.
Key Milestones
•  1916: Establishment of BMW
•  1923: BMW R 32 – First BMW motorcycle
•  1941: BMW in WWII – Aircraft engi...
Strategy Number ONE
Growth
Shaping the Future
Profitability
Access to Technologies and Customers
Evolution of the Logo
Evolution of Front Grille
Company Structure
Board of Management
Executive Directors
Chairman of
the Board of
Management
– Norbert
Reithofer
Finance
Production
Develop...
Supervisory Board
Non-executive Directors
Chairman
Joachim Millberg
4 Deputy Chairman
of Supervisory Board
15 Members of
S...
Comparison
Production Volume
2014 2013
2,299,181 units 2,116,493 units
2,582,318 units 2,384,080 units
2014: BMW- 1.8MM, MINI- 322K, ...
Sales Volume
2014 2013
2,241,460 units 2,079,013 units
2,545,985 units 2,353,623 units
2014: BMW- 1.8MM, MINI- 302K, Rolls...
Revenue
2014 2013
$89.6 billion
€80.4 billion
$84.7 billion
€76.1 billion
$152 billion
€136.2 billion
$138.1 billion
€123....
Overall…
Comparison in numbers
Production Volume
Sales Volume
Revenue
✓
✓
✓
In the car segment specifically…
Excluding motorcycles, trucks, van and buses
Revenue
in Cars
$81.9 billion
€73.6 billion
...
“Three brands, one
objective – to
become even better.”
BMW Group: Corporate Communications
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BMW Group: Corporate Communications

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BMW Group: Corporate Communications

  1. 1. Mindy Kung Corporate Communications
  2. 2. Agenda 1.  Company Overview 2.  Company Structure 3.  Comparison with Daimler AG
  3. 3. Company Overview
  4. 4. BMW was never just about automobiles. It was also about... Aircraft engines and motorcycles.
  5. 5. Key Milestones •  1916: Establishment of BMW •  1923: BMW R 32 – First BMW motorcycle •  1941: BMW in WWII – Aircraft engines for the German Air Force •  1994: BMW goes to the USA •  1994: Acquisition of Rover Group •  1998: Rolls-Royce comes to BMW •  2001: The MINI – Premium in the small-car segment •  2007: Strategy Number ONE •  2013: Launch of the BMW i3 Source: BMW Group Milestones
  6. 6. Strategy Number ONE Growth Shaping the Future Profitability Access to Technologies and Customers
  7. 7. Evolution of the Logo
  8. 8. Evolution of Front Grille
  9. 9. Company Structure
  10. 10. Board of Management Executive Directors Chairman of the Board of Management – Norbert Reithofer Finance Production Development Purchasing and Supplier Network Human Resources MINI, BMW Motorrad, Rolls-Royce, Aftersales Source: BMW Group Company Portrait
  11. 11. Supervisory Board Non-executive Directors Chairman Joachim Millberg 4 Deputy Chairman of Supervisory Board 15 Members of Supervisory Board Source: BMW Group Company Portrait
  12. 12. Comparison
  13. 13. Production Volume 2014 2013 2,299,181 units 2,116,493 units 2,582,318 units 2,384,080 units 2014: BMW- 1.8MM, MINI- 322K, Rolls-Royce- 4.5K 2014: MB Cars- 1.6MM, Trucks- 498K, MB Vans- 299K, Buses- 31.5K Source: BMW Group Annual Report Daimler AG Annual Report
  14. 14. Sales Volume 2014 2013 2,241,460 units 2,079,013 units 2,545,985 units 2,353,623 units 2014: BMW- 1.8MM, MINI- 302K, Rolls-Royce- 4.1K 2014: MB Cars- 1.7MM, Trucks- 496K, MB Vans- 295K, Buses- 33K Source: BMW Group Annual Report Daimler AG Annual Report
  15. 15. Revenue 2014 2013 $89.6 billion €80.4 billion $84.7 billion €76.1 billion $152 billion €136.2 billion $138.1 billion €123.8 billion Automotive, Motorcycles, Financial Services, Other Entities, Eliminations Automotive, Trucks, Vans, Buses, Financial Services Source: BMW Group Annual Report Daimler AG Annual Report
  16. 16. Overall… Comparison in numbers Production Volume Sales Volume Revenue ✓ ✓ ✓
  17. 17. In the car segment specifically… Excluding motorcycles, trucks, van and buses Revenue in Cars $81.9 billion €73.6 billion Sales Volume in Cars 2.1MM units 1.7MM units $83.6 billion €75.2 billion ✓ ✓
  18. 18. “Three brands, one objective – to become even better.”

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