Are your content marketing efforts promotable? Could your content earn media coverage? Use this checklist of public relations criteria to develop digital content that will be a helpful resource to journalists, bloggers and their readers. Presented during comprehensive client training workshops on digital marketing and public relations in July 2014.

1. DEVELOP & IDENTIFY
HOW TO
PROMOTABLE CONTENT

2. AMY BISHOP
DigitalRelevance
Media Outreach Specialist
www.amylbishop.com
@AmyL_Bishop

3. MEDIA
RELEVANCE

4. MEDIA RELEVANCE
Is the information new or
unique?
Would a journalist be able to
find it elsewhere?

5. MEDIA RELEVANCE
How will it serve the journalist
& their readers?
Will it augment an existing
story idea?

6. MEDIA RELEVANCE
Has this particular piece of
content been covered on a
mainstream media outlet
already?

7. CONTENT
ENGAGEMENT

8. CONTENT ENGAGEMENT
Is the content format and user
experience something that
journalists and readers will
engage with?

9. CONTENT ENGAGEMENT
Is the content formatted and
presented in a visually
appealing way?

10. CONTENT ENGAGEMENT
Are the website and landing
page optimized for lead
generation and nurturing of
referral traffic from media
coverage?

11. CONTENT ENGAGEMENT
Can part of the content be
offered to the media and
hosted directly on the
publications' websites?

12. TOPIC
+ TRENDS

13. TOPIC + TRENDS
Does the content favor the
brand or show product bias?
Does it feel like a sales pitch?

14. TOPIC + TRENDS
Does the topic align with
current reporting trends of
industry publications?

15. RELEVANCE.COM
CONTENT PROMOTION
to learn more about

16. AMY BISHOP
DigitalRelevance
Media Outreach Specialist
www.amylbishop.com
@AmyL_Bishop