AmmanTT - Thoughts on the now and the future of social media (Razan khatib)
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AmmanTT - Thoughts on the now and the future of social media (Razan khatib)

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Thoughts on the now and the future of social media (Razan khatib) #AmmanTT Social Media Edition

Thoughts on the now and the future of social media (Razan khatib) #AmmanTT Social Media Edition

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  • Cups & Kilos,
  • I am driving to Lebanon for a weekend of fun with friends. We head to the Jordanian/Syrian border, faced with 12 booths , we park in line. The officer takes our passports, scans them, and automatically updates the electronic pass system. Same at the Syrian border. We head our way, and someone is hungry, Siri tells us where/when is the upcoming fast food restaurant. We stop for a quick breakfast.
  • We check-in at Foursqure and it updates Glympse of where we are. Our friend in Damascus is notified so she can see our progress on a map and when will we reach her so she joins us to Beirut. We reach Syrian/Lebanese borders, same like before, we leave in 15 min. We continue driving to Beirut, we check with waze to see driving/traffic conditions up on the mountains. All good. We relax and drive.
  • (Web 2.0->Social Media) The Internet of Things: Our objects will be our friends too Social OS: participation, connecting and making things Intrinsic

Transcript

  • 1. Amman Tech Tuesdays – July 13 th event Social Media Thoughts on the now and the future By Razan Khatib CEO, Spring Technologies
  • 2. Amman Tech Tuesdays – July 13 th event
  • 3. Amman Tech Tuesdays – July 13 th event
  • 4. Amman Tech Tuesdays – July 13 th event
  • 5. Your message and the medium
    • Focus on the message.
    • Understand the channel/medium
    • Different channels, different messages
    • Watch out for new channels, Foursquare, Gowalla, posterous, Tumblr...etc.
    Amman Tech Tuesdays – July 13 th event
  • 6. Your message and the medium Channel/Medium Mood How to play Blog Personal Personal views, reflections and opinions Facebook Personal Keep it personal! Twitter Hyper Insights, opinions, real-time news, meet new people, learn... YouTube Relaxed At your own desecration :-) LinkedIn Professional Keep it professional, find jobs, find customers, join professional groups... Amman Tech Tuesdays – July 13 th event
  • 7. Your message and the medium Channel/Medium Mood How to play Blog Corporate Announcements, Product/Development conversations, Industry analysis Facebook Light weight CSR related news, events and activities Conversation Oriented Twitter Hyper Short with URL: Multiple Accounts: Corporate &Industry news, CSR related news, Customer Service/Support and promotions. YouTube Relaxed Longer Stories CSR, Testimonials, Ads, Interviews LinkedIn Professional Recruiting, Corporate News Amman Tech Tuesdays – July 13 th event
  • 8.
    • Twitter: Re-tweets vs. # of followers
    • Facebook: Advocates vs. # of fans
    • LinkedIn: Recommendations vs. # of connections
    Quality over Quantity Amman Tech Tuesdays – July 13 th event
  • 9.
    • A story from
    • the future
    Your message and the medium Amman Tech Tuesdays – July 13 th event
  • 10. Amman Tech Tuesdays – July 13 th event
  • 11. Amman Tech Tuesdays – July 13 th event
  • 12. Back to now
    • Foursquare: the location sharing tool,
    • Siri: the talking guide,
    • Waze: the real-time map and traffic wiz,
    • Glympse: the real-time location sharing app
    • And Yelp: the Social review app
    • Are all installed on my iPhone today!
    • They don’t talk to each other and
    • They are not yet Levant-friendly.
    Amman Tech Tuesdays – July 13 th event
  • 13. The Future
    • A Social OS
    Amman Tech Tuesdays – July 13 th event
  • 14. The Future is a Social OS
    • Participation
    • Conversations
    • Making things together
    • Interconnectedness
      • The end of the social silos
      • The Internet of Things
      • Augmented Reality
    Web 2.0  Social Media  Social OS Amman Tech Tuesdays – July 13 th event
  • 15. The Social OS Or? Amman Tech Tuesdays – July 13 th event
  • 16. Amman Tech Tuesdays – July 13 th event Thank You!