AmmanTT - Thoughts on the now and the future of social media (Razan khatib)

Amman Tech Tuesdays – July 13 th event Social Media Thoughts on the now and the future By Razan Khatib CEO, Spring Technologies

Amman Tech Tuesdays – July 13 th event

Your message and the medium
Focus on the message.
Understand the channel/medium
Different channels, different messages
Watch out for new channels, Foursquare, Gowalla, posterous, Tumblr...etc.

Your message and the medium Channel/Medium Mood How to play Blog Personal Personal views, reflections and opinions Facebook Personal Keep it personal! Twitter Hyper Insights, opinions, real-time news, meet new people, learn... YouTube Relaxed At your own desecration :-) LinkedIn Professional Keep it professional, find jobs, find customers, join professional groups... Amman Tech Tuesdays – July 13 th event

Your message and the medium Channel/Medium Mood How to play Blog Corporate Announcements, Product/Development conversations, Industry analysis Facebook Light weight CSR related news, events and activities Conversation Oriented Twitter Hyper Short with URL: Multiple Accounts: Corporate &Industry news, CSR related news, Customer Service/Support and promotions. YouTube Relaxed Longer Stories CSR, Testimonials, Ads, Interviews LinkedIn Professional Recruiting, Corporate News Amman Tech Tuesdays – July 13 th event

Twitter: Re-tweets vs. # of followers
Facebook: Advocates vs. # of fans
LinkedIn: Recommendations vs. # of connections
Quality over Quantity Amman Tech Tuesdays – July 13 th event

A story from
the future
Your message and the medium Amman Tech Tuesdays – July 13 th event

Back to now
Foursquare: the location sharing tool,
Siri: the talking guide,
Waze: the real-time map and traffic wiz,
Glympse: the real-time location sharing app
And Yelp: the Social review app
Are all installed on my iPhone today!
They don’t talk to each other and
They are not yet Levant-friendly.

The Future
A Social OS

The Future is a Social OS
Participation
Conversations
Making things together
Interconnectedness
The end of the social silos
The Internet of Things
Augmented Reality
Web 2.0  Social Media  Social OS Amman Tech Tuesdays – July 13 th event

The Social OS Or? Amman Tech Tuesdays – July 13 th event

Amman Tech Tuesdays – July 13 th event Thank You!

AmmanTT - Thoughts on the now and the future of social media (Razan khatib)

by Amman Tech Tuesday on Jul 14, 2010

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