Social Media for the Casual User - Central Kentucky Computer Society 11/11/13
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Presentation on Social Media for the casual user given to the Central Kentucky Computer Society on November tech night, November 11, 2013.
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Social Media for the Casual User - Central Kentucky Computer Society 11/11/13
- 1. Social Media for the Casual User A CKCS Presentation by Ali McGee Kelly November 11, 2013
- 2. Ali McGee Kelly, MBA • • • • • • Email: ali@essentiallyali.com Facebook: facebook.com/essentiallyali Twitter: twitter.com/essentiallyali LinkedIn: LinkedIn.com/in/alikelly Phone: (859) 396-2208 Address: 875 E. High St. Suite 130 Lexington, KY 40502
- 3. About Me B.S. Psychology – Virginia Tech MBA – Midway College Social Media Coach and Strategist – EssentiallyAli Client Advocate for Equine Best Practices Past: Hagyard Equine Medical Institute
- 4. The Social Internet - Quick History Early Social Interactions • Instant Messaging – ex: AOL IM • Chat Rooms • Message Forums Mid 90’s • Social networks emerge • Classmates.com
- 5. Web 2.0 - Social Networks • LinkedIn ~ 2003 • Facebook ~ 2004 • Twitter ~ 2006 • (iPhone - 2007) • Pinterest ~ 2010 • Google + ~ 2011
- 6. About LinkedIn • Oldest of the popular social networks • Used by professionals for networking and job searches • Newsfeed like Facebook • Friends are called “Connections”
- 8. About Twitter • • • • • • • Microblogging Site 140 characters & spaces per “tweet” # Hashtags @ Mentions Mostly public accounts Pay for promoted tweets “Tweets,” “Retweets,” “Followers.”
- 10. About Pinterest • One of the newest social networks (other than Google +) • Originally invite-only • Users “pin” pictures and video to pin “boards” of different themes • Followers may “like,” “comment,” or “repin.” • Enormous growth
- 12. About Facebook • FB “is” social media to most people. • On the forefront of social media marketing. • Originally an online community of college students. • Now, used by both personal users and businesses. • “Likes,” “Friends,” “Fans”
- 13. Facebook Demo • • • • • • • Privacy Settings Timeline and Tagging Settings Blocking Apps Ads Undesired Posts from Friends Security Settings
- 14. Graph Search • People / Friends / Friends of Friends Who Like • Movies / Music / Games / Books Who Live in ____________ (City) Who Went to _____________ (School)
- 15. Graph Search • People / Friends / Friends of Friends Who Live in ____________ (City) Who Work at _____________ (Business) Who have Checked in at _____________ (Location) • Restaurants that my friends like • Pages that people who live in Lexington like
- 16. Interest Lists • News Feed of a collection of people and pages • Create your own • Follow Interest Lists of others • Add to favorites