1. Fascinating
Event Marketing
Stats

2. TABLE OF CONTENTS
1 Why Events?
2 Event Types
3 Event Planning
4 Event Promotion
5 Events & Fees
6 Event Marketing Challenges
7

3. This presentation is based on 2010 Constant Contact
survey data from 931 respondents including 320
nonprofits, 304 B2B, and 307 B2C companies.

4. 1 Why Events?

5. 79%
rank events as
important to
their business.

6. 90%
of nonprofits rank
events important or
very important .

7. B2B companies
are least appreciative of events.
90% 78% 68%

8. 2 Event Types

9. Top reasons to host events:
#3
#2 Get
#1 Generate Donations
Educate Leads

10. IMAGE CREDIT: EUSKALANATO
Educate
ranks as the most
important reason for
hosting events.

11. IMAGE CREDIT: INTERSECTION CONSULTING
Generate leads
ranks as the 2nd
most important
reason to host
events.

12. IMAGE CREDIT: PINKMOOSE
B2C companies
rate “Promote/Sell”
more important
than B2Bs and
nonprofits do.

13. Most frequent types of events:
Social Classes
Gatherings

14. Most
businesses
hold educational
events.

15. 1
Educational
1Events Classes
Workshops
Training
Conferences Seminars

16. Importance of Events by Type

17. Nonprofits…
…host more
conferences than
B2B & B2C
combined.

18. 14%
of B2Cs hold
conferences.

19. IMAGE CREDIT: COLETTE CASSINELLI
B2B companies
hold classes
more often
than other
events.

20. IMAGE CREDIT: JEREMY BROOKS
B2C companies
hold
social
gatherings
most
frequently.

21. Nonprofits use
more types
of events.

22. 3 Event
Planning

23. Nonprofits
spend the
most time
planning
their events.

24. Most B2B
companies spend
5-8 weeks
planning an
event.

25. 4 Event
Promotion

26. IMAGE CREDIT: RH1N0
Event marketing
usually consumes
≤20%
of budget.

27. are
NOT SURE 7.8%
how much
budget goes
to events.

28. is the
average #
of
.
promotional
methods for
events.
IMAGE CREDIT: JOSEPH ROBERTSON

29. Email Word of Mouth
Most
Used
Event My Website
Promo
Methods:
Mailed
IMAGE CREDIT: DARWIN BELL Invites

30. Email
is used most
often for event
marketing.

31. 40% use
social media
for event marketing.

32. Magazine ads are
used least
often for event
marketing.

33. Only
11%
use blogging
for event
marketing.

34. 47%
still mail
invites.
IMAGE CREDIT: ACME401

36. Ranking of Most Used
Promotional Methods:

37. are
unlikely to
rely on
social
58.7% media for
event
marketing.
IMAGE CREDIT: ANI!

38. Image credit: netzkobold

39. B2Bs
are most unlikely to rely on
for event marketing.

40. 5 Events &
Fees

41. IMAGE CREDIT: RANGERRICK
Most companies
don’t charge
for events.

42. <10%
always
charge a fee.

43. 59% of B2Bs never charge for
events.

44. Nonprofits
charge for
events
more than
any other
business.

45. 6 Event
Marketing
Challenges

46. Biggest Event
Marketing Challenges:

47. Nearly
50% to
can’t get people
respond to invites.

48. 26.4%
don’t know
which online
tool to use.

49. 13.6% have
no experience
using online tools.

50. Nonprofits are
more likely to
use an online
tool for event
marketing.

51. 7.9%
Few
respondents
had difficulties
collecting fees.
91

52. Learn more about event
marketing in our webinar:
www.HubSpot.com/events

53. THANK
YOU.