E2B Marketing is the specific marketing actions that events take to secure partnerships, sponsorships, or develop relationships with businesses that will enhance their events.

1. What is E2B Marketing
& How to Use It

2. 22
We all know what B2B & B2C means…
Business to Business: My company buys what you
have so that we can do our jobs better
Business to Consumer: I buy what your company
is selling because I want/need it.

3. 33
Events toe the Line between B2B & B2C.
They sell tickets or admissions
directly to consumer to enjoy
the event.
They sell participation,
exposure, and access to
companies through
sponsorships, partnerships
and more.
TICKETGood for one admission
TICKETGood for one admission
TICKETGood for one admission

4. 44
E2B Marketing is the specific
marketing actions that events
take to secure partnerships,
sponsorships, or develop
relationships with businesses
that will enhance their events.

5. 55
What tools to Events have to
market to businesses?

6. 66
Media coverage of an event can be a great way to
encourage businesses to partner with you on your event
or to secure sponsors. It gets them in front of their target
audience while also giving them a unique platform that
may reach secondary markets.
1) Exposure

7. 77
Events that are:
Well run & have a great planning team
are reputable in the community
Make it very easy for sponsors and partners to come on
board to support you. Make sure that you treat your
partners well and fulfill all expectation that you have set.
2) A Good Reputation

8. 88
Stir those feelings of FOMO in your local community
where businesses feel that they HAVE to be at your event.
Don’t give them an option – be the most on trend, the
most attended, the most covered event in your
community. Businesses will want to get on board.
3) Don’t Get Left Behind

9. 99
It can be used as proof of concept, it can enhance your
sponsorship proposals, and it can be a major selling point
when securing vendors. Collect as much quantifiable data as
possible, it will make selling your event to businesses a snap.
4) Data. Data. Data
Data is not Scary. Data is our friend.

10. 1010
E2B Marketing
It is a form of B2B marketing that is ultimately meant to
enhance the B2C product – which is your event.
By establishing yourself as a leader in the event space,
you can convince other businesses that they want to be
on your side.
to

11. 1111
How has your event marketed
to businesses and what ways
did it enhance your event?

12. QUESTIONS?
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