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Fascinating

Event Marketing
Stats
TABLE OF CONTENTS
1

Why Events?

2

Event Types

3

Event Planning

4

Event Promotion

5

Events & Fees

6

Event Market...
This presentation is based on 2010 Constant Contact
survey data from 931 respondents including 320
nonprofits, 304 B2B, an...
1

Why Events?
79%
rank events as
important to
their business.
90%
of nonprofits rank
events important or
very important .
B2B companies
are least appreciative of events.

90%

78%

68%
2

Event Types
Top reasons to host events:

#1
Educate

#2
Generate
Leads

#3
Get
Donations
IMAGE CREDIT: EUSKALANATO

Educate
ranks as the most
important reason for
hosting events.
IMAGE CREDIT: INTERSECTION CONSULTING

Generate leads
ranks as the 2nd
most important
reason to host
events.
IMAGE CREDIT: PINKMOOSE

B2C companies
rate “Promote/Sell”
more important
than B2Bs and
nonprofits do.
Most frequent types of events:

Social
Gatherings

Classes
Most
businesses
hold educational
events.
1

Educational
Events

1

Classes

Workshops
Training

Conferences

Seminars
Importance of Events by Type
Nonprofits…

…host more
conferences than
B2B & B2C
combined.
14%
of B2Cs hold
conferences.
IMAGE CREDIT: COLETTE CASSINELLI

B2B companies
hold classes
more often
than other
events.
IMAGE CREDIT: JEREMY BROOKS

B2C companies
hold
social
gatherings
most
frequently.
Nonprofits use

more types
of events.
3

Event
Planning
Nonprofits
spend the
most time

planning
their events.
Most B2B
companies spend

5-8 weeks
planning an
event.
4

Event
Promotion
IMAGE CREDIT: RH1N0

Event marketing
usually consumes

≤20%
of budget.
are

NOT SURE
how much
budget goes
to events.

7.8%
is the
average #
of

.
promotional
methods for
events.
IMAGE CREDIT: JOSEPH ROBERTSON
Email

Most
Used
Event
Promo
Methods:

IMAGE CREDIT: DARWIN BELL

Word of Mouth

My Website

Mailed
Invites
Email
is used most
often for event
marketing.
40% use

social media
for event marketing.
Magazine ads are

used least
often for event
marketing.
Only

11%
use blogging
for event
marketing.
47%
still mail
invites.

IMAGE CREDIT: ACME401
Ranking of Most Used
Promotional Methods:
58.7%

IMAGE CREDIT: ANI!

are
unlikely to
rely on
social
media for
event
marketing.
Image credit: netzkobold
B2Bs
are most unlikely to rely on

for event marketing.
5

Events &
Fees
IMAGE CREDIT: RANGERRICK

Most companies

don’t charge
for events.
<10%

always
charge a fee.
59% of B2Bs never charge for
events.
Nonprofits
charge for
events
more than
any other
business.
6

Event
Marketing
Challenges
Biggest Event
Marketing Challenges:
Nearly

50% to
can’t get people
respond to invites.
26.4%
don’t know
which online
tool to use.
13.6% have

no experience
using online tools.
Nonprofits are
more likely to
use an online
tool for event
marketing.
7.9%

Few
respondents
had difficulties
collecting fees.

91
Learn more about event
marketing in our webinar:

www.HubSpot.com/events
THANK
YOU.
Event Marketing Stats
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Event Marketing Stats

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Event Marketing Stats

  1. 1. Fascinating Event Marketing Stats
  2. 2. TABLE OF CONTENTS 1 Why Events? 2 Event Types 3 Event Planning 4 Event Promotion 5 Events & Fees 6 Event Marketing Challenges 7
  3. 3. This presentation is based on 2010 Constant Contact survey data from 931 respondents including 320 nonprofits, 304 B2B, and 307 B2C companies.
  4. 4. 1 Why Events?
  5. 5. 79% rank events as important to their business.
  6. 6. 90% of nonprofits rank events important or very important .
  7. 7. B2B companies are least appreciative of events. 90% 78% 68%
  8. 8. 2 Event Types
  9. 9. Top reasons to host events: #1 Educate #2 Generate Leads #3 Get Donations
  10. 10. IMAGE CREDIT: EUSKALANATO Educate ranks as the most important reason for hosting events.
  11. 11. IMAGE CREDIT: INTERSECTION CONSULTING Generate leads ranks as the 2nd most important reason to host events.
  12. 12. IMAGE CREDIT: PINKMOOSE B2C companies rate “Promote/Sell” more important than B2Bs and nonprofits do.
  13. 13. Most frequent types of events: Social Gatherings Classes
  14. 14. Most businesses hold educational events.
  15. 15. 1 Educational Events 1 Classes Workshops Training Conferences Seminars
  16. 16. Importance of Events by Type
  17. 17. Nonprofits… …host more conferences than B2B & B2C combined.
  18. 18. 14% of B2Cs hold conferences.
  19. 19. IMAGE CREDIT: COLETTE CASSINELLI B2B companies hold classes more often than other events.
  20. 20. IMAGE CREDIT: JEREMY BROOKS B2C companies hold social gatherings most frequently.
  21. 21. Nonprofits use more types of events.
  22. 22. 3 Event Planning
  23. 23. Nonprofits spend the most time planning their events.
  24. 24. Most B2B companies spend 5-8 weeks planning an event.
  25. 25. 4 Event Promotion
  26. 26. IMAGE CREDIT: RH1N0 Event marketing usually consumes ≤20% of budget.
  27. 27. are NOT SURE how much budget goes to events. 7.8%
  28. 28. is the average # of . promotional methods for events. IMAGE CREDIT: JOSEPH ROBERTSON
  29. 29. Email Most Used Event Promo Methods: IMAGE CREDIT: DARWIN BELL Word of Mouth My Website Mailed Invites
  30. 30. Email is used most often for event marketing.
  31. 31. 40% use social media for event marketing.
  32. 32. Magazine ads are used least often for event marketing.
  33. 33. Only 11% use blogging for event marketing.
  34. 34. 47% still mail invites. IMAGE CREDIT: ACME401
  35. 35. Ranking of Most Used Promotional Methods:
  36. 36. 58.7% IMAGE CREDIT: ANI! are unlikely to rely on social media for event marketing.
  37. 37. Image credit: netzkobold
  38. 38. B2Bs are most unlikely to rely on for event marketing.
  39. 39. 5 Events & Fees
  40. 40. IMAGE CREDIT: RANGERRICK Most companies don’t charge for events.
  41. 41. <10% always charge a fee.
  42. 42. 59% of B2Bs never charge for events.
  43. 43. Nonprofits charge for events more than any other business.
  44. 44. 6 Event Marketing Challenges
  45. 45. Biggest Event Marketing Challenges:
  46. 46. Nearly 50% to can’t get people respond to invites.
  47. 47. 26.4% don’t know which online tool to use.
  48. 48. 13.6% have no experience using online tools.
  49. 49. Nonprofits are more likely to use an online tool for event marketing.
  50. 50. 7.9% Few respondents had difficulties collecting fees. 91
  51. 51. Learn more about event marketing in our webinar: www.HubSpot.com/events
  52. 52. THANK YOU.

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