SEO Fundamentals & Process

Search Engine Optimization ( SEO )

Contents 4 : SEO FAQs 3 : SEO Process 2 : Why SEO ? 1 : What is SEO 5 : Future Trends

Burning Questions
When will my website get top rankings ?
How many Keywords I can target on my website ?
How to find relative keywords ?
Why we are the best ?
How to SEO for Non-SEO friendly website ?
How much we should charge for SEO ?

What is SEO ?
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query.
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

Why SEO ? Its where the traffic is Don’t have to pay for clicks – its free! Capture users by intent People are searching for help Organic gets approx. 70% of clicks vs. 30% paid Higher traffic means more visitors. More visitors means more customers and higher profit.

How does a search engine works? Search engine employ intelligent program robots called crawlers or spider , which visits thousands of websites every hour and index the pages according to the content . These indexes are huge database containing reference and links to the actual websites. The search engines looks though this database and displays the results.

Types of SEO
White hat SEO
Black hat SEO
Grey hat SEO

Type of Websites
Static Vs. Dynamic
Portals (B2B , B2C, Ecommerce)
Corporate Sites (Brands)
NGO Sites
CMS based site
Local Business site
Multi-Geo targeted websites

SEO Process

On Page SEO
On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content .
On-page optimization has an effect on your website listing in natural results .
On-page factors are controlled by coding on website pages

On Page SEO Elements
Keyword Research
Title tags
Meta tags
ALT tags
Header(H1,H2) tags
URL structure
Internal Linking
Relevant keywords in inbound link
Content
Keyword density
Site maps, Robots.txt
Usability

Off Page SEO
Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in search engines for target keywords related to the on-page content and keywords in off-page direct-links .
Off-page optimization is the most important part in search engine optimization because it gives back links to your sites.
It requires a lot of work on a daily basis, to receive quality backlinks.
It helps to maximize website performance in search engine for target keywords.

Off Page SEO Elements
Search engine submission / Directory Submission
Social Bookmarking
Article submission
Press release submission
Blog creation & comment Posting
Forums & comment posting
CSS Submissions
Google Place Submissions
Theme / Local Directory Submission
Content Pages (Google Knol, Hub pages, Squidoo lense etc)
Google/ Yahoo answers
Classified Submissions
RSS submissions
Competitor Analysis
Image Submission
Video Submission
Banner marketing

Monitoring
Webmaster Tool
Indexing
Backlinks
Search Query & Rankings
Google Analytics
GOAL Funnel Setup
Advance Segmentation
Custom Reports
Intelligence

Reporting
Basic Analysis Report
SEO Questionnaire
Search Engine Ranking Report
Website Trrafic Report
Customize Reports

Review
So, what is important for online success?
Identify your objective
Identify target audience
Discover competitors
Find out keywords, that target audience use
Build content, site structure and internal navigation with respect to SEO and important keywords
Acquire external links to your website on those keyword variations
Monitor your traffic & visitor behaviour on the site
Evaluate results and do improvement

SEO FAQs
When will my website get top 10 rankings ?
It depends on your industry, the competitive level of your keywords, the previous success of your website, and subject to the engines updating their data
You may see minor results change in 30 days.
A significant frequency of top 10 and top 20 rankings can be seen within approximately 4-6 months.

SEO FAQs
What is On page/ Off page Optimization ?
How many Keywords I can target on my website ?
How to find relative keywords ?
When SEO comes in to picture ? Before or After webdesign?
Why we are the best ?
How to SEO for Non-SEO friendly website ?
How to do SEO for Flash website ?
How much should we charge ? Whats the base of efforts ?
Keywords, Competition, Content scope, Site Architecture & exisitng ranking

Few Facts
No one can garantee a #1 ranking on Google.
Top ranking in Google won't garantee quality traffic or even traffic.
We strictly use White hat SEO methods.
We are transperent in our SEO Process.

Future Trends
Mobile SEO
Increasing number of mobile web surfers
Smart phones
Portability
Less competitive
Social SEO
Social signals now considered in SEO
Brands
Video SEO
Smart Tvs
Integration of Web + TV

Thank You - Amish Keshwani (Innovative SEO) http://www.innovativeseo.net [email_address]

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SEO Fundamentals & Process

by Amish Keshwani on Oct 12, 2011

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SEO Fundamentals & Process — Presentation Transcript