2. With thanks to Joanne Cantrell, OCLC Market Research Analyst Photo by allw3ndy http://flickr.com/photos/allw3ndy/2757149584/

3. What did catalog quality mean in 1989? Davis, Carol C. 1989. “Results of a survey on record quality in the OCLC database.” Technical Services Quarterly . 7 (2):43-53. Duplicate records Bad name headings Bad subject headings

6. Will Google Books usurp the library catalog? Ludwig, Mark J. and Margaret R. Wells. “Google Books vs. BISON.” Library Journal , July 15, 2008. http://www.libraryjournal.com/article/CA6566451.html

7. Markey, Karen and Karen Calhoun.1987. “Unique words contributed by MARC records with summary and/or contents notes.” Proceedings of the 50 th ASIS Annual Meeting (Medford NJ: Learned Information), p. 153 – 162. LCSH: from 3 to 7 words per record Assumptions and mindsets: Where do subject-rich index terms come from?

8. Assumptions and mindsets: What is “full”? + 3 more screens Product description and purchase information; ‘ More like this’ Editorial reviews and author info ‘ Inside the book’ tags, ratings, customer reviews, lists and more With thanks to David Lankes: http://quartz.syr.edu/rdlankes/Presentations/ 2007/ALCTS.pdf Bibliographic information Library holdings Details Subjects Editions Reviews Bibliographic information Australian library holdings

9. What Is online catalog “quality”? “ A persistent shortcoming in the decision-making process [about library database quality] that needs to be addressed is the lack of serious research into user needs and benefits, and the actual impact on users of database quality decisions.” — Janet Swan Hill Hill, Janet Swan. 2008. “Is it worth it? Management decisions related to database quality.” CCQ 46 (1): 5-26.

10. “ You need more book descriptions. Telling me the author name and book title does not tell me what a book is about.” - High school student- “ I would like to preview actual pages from the books. This would greatly help me educate myself on the subject matter presented and get a sense of what the book actually offers.” - College student- “ Please link me to the item i'm searching for.” -Graduate student-

19. What did we learn? Pop-up survey suggestions Changes to help identify an item? End users (n=7535)

20. ‘ Item details’ in WorldCat.org The World Is Flat Lots of detail Not Quite the Diplomat Not much detail

21. ‘ Subject information’ in WorldCat.org 6 subject-rich words: Barack Obama Travel Africa Presidential Candidates

25. What did we learn? Librarian survey results: Reactions to WorldCat.org —c ompared to end users DISCOVERY Most essential information

26. What did we learn ? Librarian survey results compared to end-user results DISCOVERY Recommended enhancements

27. What did we learn? End-user survey data compared to librarian survey data DISCOVERY Recommended enhancements to WorldCat

28. What did we learn? Librarian survey results TOP recommended enhancements to WorldCat Top 5 total librarian responses

29. What did we learn? Librarian survey results Recommended enhancements to WorldCat Top 5 acquisition librarian responses

30. What did we learn? Librarian survey results Recommended enhancements to WorldCat Top 5 cataloging librarian responses

31. What did we learn? Librarian survey results Recommended enhancements to WorldCat Top 5 library director responses

35. What did we learn? Pop-up survey suggestions Changes to help identify an item? End users (n=7535) – Bottom 8 mentions