Online catalogs: What users and librarians want A review of market research data 7 November 2008
With thanks to Joanne Cantrell, OCLC Market Research Analyst Photo by allw3ndy http://flickr.com/photos/allw3ndy/2757149584/
What did catalog quality mean in 1989? Davis, Carol C. 1989. “Results of a survey on record quality in the OCLC database.” Technical Services Quarterly . 7 (2):43-53. Duplicate records Bad name headings Bad subject headings
The perception of “quality”: The eye of the beholder
Conformance to specifications (rules)
Priorities: Fullness and detail
Make as many materials as possible available as quickly as possible
Priorities: speed and efficiency
Easy and convenient
30-second summary of online catalog user studies
Keyword searching reigns
The default search is chosen most often
Number of terms in a query: 1 to 3
Search failure rate (zero hits) is very high: 20 to 40 percent
The latest study: Moulaison, Heather L. 2008. “OPAC queries at a medium-sized academic library: a Transaction log analysis.” LRTS 52 (4): 230-237.
Will Google Books usurp the library catalog? Ludwig, Mark J. and Margaret R. Wells. “Google Books vs. BISON.” Library Journal , July 15, 2008. http://www.libraryjournal.com/article/CA6566451.html
Markey, Karen and Karen Calhoun.1987. “Unique words contributed by MARC records with summary and/or contents notes.” Proceedings of the 50 th ASIS Annual Meeting (Medford NJ: Learned Information), p. 153 – 162. LCSH: from 3 to 7 words per record Assumptions and mindsets: Where do subject-rich index terms come from?
Assumptions and mindsets: What is “full”? + 3 more screens Product description and purchase information; ‘ More like this’ Editorial reviews and author info ‘ Inside the book’ tags, ratings, customer reviews, lists and more With thanks to David Lankes: http://quartz.syr.edu/rdlankes/Presentations/ 2007/ALCTS.pdf Bibliographic information Library holdings Details Subjects Editions Reviews Bibliographic information Australian library holdings
What Is online catalog “quality”? “ A persistent shortcoming in the decision-making process [about library database quality] that needs to be addressed is the lack of serious research into user needs and benefits, and the actual impact on users of database quality decisions.” — Janet Swan Hill Hill, Janet Swan. 2008. “Is it worth it? Management decisions related to database quality.” CCQ 46 (1): 5-26.
“ You need more book descriptions. Telling me the author name and book title does not tell me what a book is about.” - High school student- “ I would like to preview actual pages from the books. This would greatly help me educate myself on the subject matter presented and get a sense of what the book actually offers.” - College student- “ Please link me to the item i'm searching for.” -Graduate student-