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2011 State of Mobile Video
 

2011 State of Mobile Video

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Amani Channel's 2011 SoCon11 presentation on producing video with mobile/smart phones.

Amani Channel's 2011 SoCon11 presentation on producing video with mobile/smart phones.
@urbanreporter or @visualeyemedia

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    2011 State of Mobile Video 2011 State of Mobile Video Presentation Transcript

    • State of Mobile Video
      By Amani Channel
      @urbanreporter- @visualeyemedia
      SoCon11
    • Greetings!
      Broadcast Journalist
      Community/Content Manager
      Vlogger
      Video Producer
      PR – Media Relations
      Media Instructor
    • Where Are We?
      More Americans are watching mobile videos
      Compared to traditional TV, the audience is small
      Q2 2010 22-million people watched video (+43%)
      Time spent watching: 3:37 min
      Who’s watching? 13-17 (7:13), 18-24 (4:20), 25-34 (3:37)
      Source: The Nielsen Company 12/8/2010http://blog.nielsen.com/nielsenwire/online_mobile/americans-watch-more-mobile-video-now-than-ever/
    • Where are We?
      35% of mobile usage is video streaming
      YouTube is dominating:
      13% of global mobile bandwidth
      40% of mobile video streams
      http://www.allot.com/MobileTrends_Report_H1_2010.html
      Graphic courtesy: http://www.reelseo.com/youtube-mobile-data-usage/
    • Best Camera Phones
      iPhone 4 (AT&T)
      LG Ally (Verizon - Android)
      Nokia N8 (unlocked)
      Samsung Focus (AT&T – Windows)
      Samsung Nexus (T-Mobile)
      Source: cnethttp://reviews.cnet.com/best-camera-phones/?tag=
    • Why Produce Mobile Vids?
      Easy
      Convenient
      Shareable
      Quality Image (HD)
      Accessories
      Edit
    • Popular Mobile Video Communities
      YouTube
      Qik.com (live)
      Kyte.tv
      TwitVid.com
      Ustream.tv (live)
      Justin.tv (live)
      Stickcam (live)
    • Sharing Mobile Video
      E-mail - Most online video communities allow you to email videos to your account.
      YouTube - Direct upload (iPhone & Droid)
      Other sites: Smartphone applications
    • How can video be used?
      Vlog
      Testimonials
      Citizen Journalism
      Interviews
      Building Relationships
      Memories
      Branding
    • Extras
      Tripods, microphones and other accessories can enhance the quality of your video. (OwleBubo for iPhone http:www.wantowle.com
      Mobile editing applications: Reel Director, iMovie
      Video can be edited with NLE software
    • Tips
      Watch how you hold your camera/cell phone
      Watch the lighting
      If interviews are involved, capture good audio
      Keep videos short 1-2 minutes max
      If application links to Twitter, use hashtag when appropriate
      Use video to share stories
      Have fun!!
    • Conversation
      achannel@visualeyemedia.com
      @urbanreporter- @visualeyemedia
      SoCon11