2011 State of Mobile Video

State of Mobile Video
By Amani Channel
@urbanreporter- @visualeyemedia
SoCon11

Greetings!
Broadcast Journalist
Community/Content Manager
Vlogger
Video Producer
PR – Media Relations
Media Instructor

Where Are We?
More Americans are watching mobile videos
Compared to traditional TV, the audience is small
Q2 2010 22-million people watched video (+43%)
Time spent watching: 3:37 min
Who’s watching? 13-17 (7:13), 18-24 (4:20), 25-34 (3:37)
Source: The Nielsen Company 12/8/2010http://blog.nielsen.com/nielsenwire/online_mobile/americans-watch-more-mobile-video-now-than-ever/

Where are We?
35% of mobile usage is video streaming
YouTube is dominating:
13% of global mobile bandwidth
40% of mobile video streams
http://www.allot.com/MobileTrends_Report_H1_2010.html
Graphic courtesy: http://www.reelseo.com/youtube-mobile-data-usage/

Best Camera Phones
iPhone 4 (AT&T)
LG Ally (Verizon - Android)
Nokia N8 (unlocked)
Samsung Focus (AT&T – Windows)
Samsung Nexus (T-Mobile)
Source: cnethttp://reviews.cnet.com/best-camera-phones/?tag=

Why Produce Mobile Vids?
Easy
Convenient
Shareable
Quality Image (HD)
Accessories
Edit

Popular Mobile Video Communities
YouTube
Qik.com (live)
Kyte.tv
TwitVid.com
Ustream.tv (live)
Justin.tv (live)
Stickcam (live)

Sharing Mobile Video
E-mail - Most online video communities allow you to email videos to your account.
YouTube - Direct upload (iPhone & Droid)
Other sites: Smartphone applications

How can video be used?
Vlog
Testimonials
Citizen Journalism
Interviews
Building Relationships
Memories
Branding

Extras
Tripods, microphones and other accessories can enhance the quality of your video. (OwleBubo for iPhone http:www.wantowle.com
Mobile editing applications: Reel Director, iMovie
Video can be edited with NLE software

Tips
Watch how you hold your camera/cell phone
Watch the lighting
If interviews are involved, capture good audio
Keep videos short 1-2 minutes max
If application links to Twitter, use hashtag when appropriate
Use video to share stories
Have fun!!

Conversation
achannel@visualeyemedia.com
@urbanreporter- @visualeyemedia
SoCon11

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2011 State of Mobile Video

by Amani Channel

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2011 State of Mobile Video Presentation Transcript