SlideShare a Scribd company logo
1 of 25
What is Social Media and  Why Should I Care? Holiday edition http://www.flickr.com/photos/violentz/2340808526/
Who We Are ,[object Object],[object Object],[object Object],[object Object],[object Object],Amanda O'Brien Inbound Marketing Manager [email_address] @amanda_pants
Weekly Webinars ,[object Object],[object Object],[object Object],[object Object]
Got Questions? ,[object Object],[object Object]
What's The Buzz About?
Not Advertising Advertising no matter how you spin it (clever, funny, dramatic)  is self serving. It is a pitch and no matter how cleverly disguised.
New Media – User Generated
Social Media Photo Credit: http://www.slideshare.net/mzkagan/what-the-fk-social-media
What Does This Have to Do With Business? http://www.bluebison.net/content/?cat=142
Why you should care? This is how your customers are communicating
Time to Re-think Your Marketing Strategy! ,[object Object],[object Object],[object Object],[object Object],[object Object],An Interruption An Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Information Evolution
Shift in Power ,[object Object],[object Object],[object Object],[object Object],[object Object]
The most important platforms are the ones that your target audience and customers are using. Photo credit: http://www.flickr.com/photos/victoriapeckham/164175205/
Research Buying ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Sites ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Social Networking
I can't put all my information  on the Internet!?! ,[object Object],[object Object]
Validation to your Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People do business with PEOPLE!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Have a social media strategy
Strategy and Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Four Spheres of Social Media Strategy Blog: http://www.socialmediaexplorer.com/2009/11/18/the-four-spheres-of-social-media-strategy /
Social Media isn’t going away ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Re-cap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Learn More ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Holiday Edition

  • 1. What is Social Media and Why Should I Care? Holiday edition http://www.flickr.com/photos/violentz/2340808526/
  • 2.
  • 3.
  • 4.
  • 6. Not Advertising Advertising no matter how you spin it (clever, funny, dramatic) is self serving. It is a pitch and no matter how cleverly disguised.
  • 7. New Media – User Generated
  • 8. Social Media Photo Credit: http://www.slideshare.net/mzkagan/what-the-fk-social-media
  • 9. What Does This Have to Do With Business? http://www.bluebison.net/content/?cat=142
  • 10. Why you should care? This is how your customers are communicating
  • 11.
  • 13.
  • 14. The most important platforms are the ones that your target audience and customers are using. Photo credit: http://www.flickr.com/photos/victoriapeckham/164175205/
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. The Four Spheres of Social Media Strategy Blog: http://www.socialmediaexplorer.com/2009/11/18/the-four-spheres-of-social-media-strategy /
  • 23.
  • 24.
  • 25.