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How Student-Run Organizations Can Utilize Twitter
- 2. Current Twitter Trends ⦿ ⦿ ⦿ ⦿ ⦿ Majority of users are ages 25-54. The most active age group is ages 45-54. 60% of users are female 32% of Internet users use Twitter About 340 million tweets are sent each day The average Twitter user has 126 followers
- 3. The Basics ⦿ ⦿ 140 characters in a tweet Twitter bio ● 160 characters, use them wisely! ● Can use hashtags, mention other accounts ⦿ Designing your profile ● Does your organization have a logo? Use it! ⦿ Background/cover photo should match personality of organization
- 5. What’s a #Hashtag? ⦿ A word or phrase ● Cannot use spaces or punctuation ⦿ ⦿ ⦿ Trending Topics Connecting Tool #PSUsocialpros
- 6. How Twitter Can Help Your Org
- 10. Pictures
- 11. Live-Tweeting ⦿ ⦿ ⦿ ⦿ Tweeting during a meeting or event Use event hashtag in each post Engages attendees while keeping absentees in the loop Be mindful of how often you’re tweeting
- 12. Scheduling Tweets ⦿ ⦿ ⦿ ⦿ ⦿ A good tool for announcements Tweetdeck Hootsuite Also helpful when managing multiple accounts Be mindful of tweets you have scheduled
- 13. Tips ⦿ RTs are highest around 5 pm ● Is someone talking about your organization? RT them! ⦿ ⦿ ⦿ Click-throughs are highest around noon and 6 pm Bit.ly The suggested number of tweets for most companies is 4-5 per day
- 14. Tips ⦿ ⦿ ⦿ ⦿ ⦿ Be prompt Be concise Spellcheck Interact with other PSU Organizations Live-tweet meetings ● Don’t overtweet ⦿ ⦿ Try to stay active on weekends Time of day
- 15. Conclusion ⦿ ⦿ ⦿ Networking tool Announcements, reminders, updates, promotions, etc. Quickly distributes info