's Business Journal Pitch 2009 06


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  • How/why/where do people find your website?What do people consume on your website? / Where is your user engagement? / How clear is your site navigation?Intent - What is driving people to your website? / Costs - Reducing costs of your other channels / Loyalty - Increasing customer retention / loyalty
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  •'s Business Journal Pitch 2009 06

    1. 1. Business Journals: Web Traffic and Revenue Generation David Alpern Inte rne t Online Marke ting Gro up 562-301-8997
    2. 2. Internet OMG About Us: A consortium of online resources and agencies specializing in: • Interactive marketing consulting • Online traffic generation − Generate revenue − Generate leads − Reduce costs of other offline channels • Social media • Web usability and monetization • Web analytics We are your interactive marketing partner
    3. 3. Our Approach: Website Revenue Model Criteria • Traffic Acquisition • Content Targeting – User engagement – Site navigation • Monetization – User intent – Cost reduction – Loyalty – Customer retention • Conversions – Call to Action – KPIs
    4. 4. Your Current Site Snapshot: Web Revenue Model
    5. 5. Your Current Site Snapshot: Web Revenue Model
    6. 6. Current Site Snapshot: SEO - Search Visibility
    7. 7. Thinking Outside The Box The World of New Media
    8. 8. Current Site Snapshot: Social Media Awareness Efforts
    9. 9. Proposal: Targeting Traffic for Revenue
    10. 10. Competition: Business Model Print Needs to Figure Out Online Online Media Revenue Sources – Subscriptions • Book of Lists - Sectional subscriptions – Increased traffic and on-page revenue • Creating content awareness in larger playgrounds – Micro payments • Per article costs
    11. 11. Competition: Business Model Print Needs to Figure Out Online Online Media Revenue Sources (continued) – In-text ads • Keywords in articles – CPM • Display ads – Contextual PPC • Adding search engine’s text ads – Content repurposing • For other publishers
    12. 12. Web Analytics Measuring Your ROI • Google Analytics is coded on your site • Active utilization of analytics can help measure and fortify specific outcomes: 1. Increase Revenue 2. Reduce Costs 3. Improve Customer Satisfaction / Loyalty
    13. 13. Success Metrics and Roadmap Measuring the Results • First year goals – Social media seeding • Additional year goals – Post Click Marketing – A/B/C Multivariate Testing – Landing page customization – Path to conversion • Measures of success / failure • Requirements for success
    14. 14. Tasks | Schedule Highlights Project Timeline • Traffic acquisition concurrent with site revisions • SEO and site usability enhancement • Social media strategy • Content targeting Site Revisions Traffic Acquisition SE O Milestone Social Media SEM with Content Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
    15. 15. Consortium Members Strategic Partnerships
    16. 16. Internet Online Marketing Group Clients | Projects | Engagements
    17. 17. Internet Online Marketing Group The Team David Alpern David Alpern has more than ten years helping Fortune 1000 businesses such as Experian, Tribune, Mazda, and Twentieth Century Fox, develop interactive strategies, positioning products / features to consumers, and meeting delivery objectives within organizations operating at Internet speed. Mr. Alpern has an extensive background in online marketing at and AltaVista, as well as supporting clients across multiple industries with Doner Advertising. Mr. Alpern holds an MBA from USC's Marshall School of Business and completed his undergraduate degree at the University of California, San Diego in Economics and Management Studies. A family man, Mr. Alpern and his wife Shari are parents to three young children. Greg Jordan Greg Jordan brings more than ten years of success helping companies make sense of the intersection of business and technology. Mr. Jordan’s broad range of experience in most disciplines of internet advertising sales, consulting services, research, business development and online marketing makes him a valuable team member. Most recently Mr. Jordan was a Senior Account Executive at Yahoo!, working with companies and their agencies on developing effective interactive strategies. Prior to Yahoo! he was at Forrester Research, a leading research and technology firm based in Cambridge, Mass.
    18. 18. Thank You David Alpern Inte rne t Online Marke ting Gro up 562-301-8997