Digital strategy to maximize the sales Domino's brand through a blogging website called "Pizza Talk with Domino's." This is a project presentation for my Advertising 420 course.

1. “Pizza Talk with
Domino’s”
by: Alison Hamilton

2. Digital Strategy: Maximizing the
Sales of Domino’s Brand Online
Producing a blogging website for
Domino’s pizza fans.
Fans will share content for others to
discover.
Information about the brand will
spread through social media.

3. Blog Appearance
 5 tabs along the navigation bar: Home,
About, Pizza Deals, Share Pizza, and Order
Now.
 Social media links to Facebook and
Twitter will be available on top of the site.
 The color scheme will be visually pleasing
and relate to Domino’s brand colors (red,
blue, and white)

4. KPI Metrics
3 month timespan.
Great first impression on my site.
Photos, videos, and great content
that accentuates the blog’s
purpose.
Need to have functioning social
media pages.

5. Tools & Tactics
 Inbound Marketing over Outbound Marketing.
 SEO and Google Adwords
 Social Media
 Facebook
 Twitter
Photo Credit: Alison Hamilton

6. Blog Content
Home Page
 Blog at least twice a week
About Page
 Overview of the website

7. Blog Content Cont.
 Pizza Deals Page
 Updated deals on pizza (Promo codes)
 Share Pizza Page
 Uploaded pictures of fans pizza.
 Order Now Page
 Direct viewers to Domino’s website to order
food online.

8. Social Media Content
Facebook
 Links to my site’s Twitter page.
 Viewers sharing photos of their Domino’s pizza.
 Produce 1-2 posts per day.
Twitter
 Links back to my site’s Facebook page.
 Friendly posts that connect with my viewers.
 Tweet multiple times a day.

9. Budget
Average Daily Budget of $50.00
per day with Google Adwords.
Maximum cost per click: 60
cents.
Social Media Coordinator:
$10.00 an hour.

10. Final Thoughts
Inbound Marketing Strategies
SEO (Great Keywords)
Pay-per-clicks with Google
Adwords
First Slide Photo Credit : <a
href="http://www.flickr.com/photos/39415781@N06/16215589922">Domino's - Golders
Green Road, Golders Green</a> via <a href="http://photopin.com">photopin</a> <a
href="https://creativecommons.org/licenses/by-sa/2.0/">(license)</a>