2. Company Hindustan Unilever ltd.
CEO NITIN PARANJPE
EXECUTIVE MR. SHRIJEET MISHRA
DIRECTIOR, FOODS
EXECUTIVE DIRECTOR, MR. HEMANT BAKSHI
HOME AND PERSONAL
CARE
HEADQUARTER MUMBAI, INDIA
FORMED IN 1975
3.
4. • To study on the purchase pattern and level of
satisfaction.
• To find out the brand preference for fairness
cream among female.
• To study on the side effect of using fairness
cream.
5. A detailed study of a subject, especially in
order to discover (new) information or reach a
(new) understanding.
Sampling unit: The study was restricted to
NAGINA (U.P).
Sampling size: The sample size taken for the
purpose of study was around 50 respondent
from the Nagina region.
6. Sampling procedure: I tried to contact
customer almost from all the places of
Nagina region.
Sampling method: convenience sampling
method.
7. Out of the total 50 respondents, 21 respondent
buy in less than 1month, 19 buy in 1-3 month, 7
buy in 3-6 month, 3 buy more than 6 month.
More than half i.e. 94% of the respondents are
satisfied with fair & lovely while 4% are not
satisfied and 2% are average satisfied.
8. More than half i.e. 74% of the respondents considered
“fairness” provided as the prime factor in making a
choice of fairness cream. The second rated is
“sunscreen” with 16% respondents laying importance
to it. The least rank is fragrance i.e. 10%.
Fair & lovely wins by clear majority of 72% i.e. 36
out of 50 respondents feel that fair & lovely does not
have any side effect.
9. This graph represents “How often do the respondent buy fair&
lovely” ?
0
5
10
15
20
25
less than 1
month
1-3 month 3-6 month more than 6
month
BAR GRAPH
Series1
10. This graph represent whether they are satisfied with this cream
or not
0
5
10
15
20
25
30
35
40
45
50
yes no average satisfied
Series1
11. This graph represent which factor influenced them in buying fair n lovely
37
8
5
00
5
10
15
20
25
30
35
40
fairness sunscreen fragrance none
Series1
12. This graph represent whether fair & lovely provide any side
effect or not.
0
5
10
15
20
25
30
35
40
pimples rashes irritation skin
allergy
others none
BAR GRAPH
Series1
13. Packaging should be improved.
Price of fair & lovely should be decreased.
Fragrance of fair & lovely is low and it should
be increased.
It should introduce fair & lovely body lotion.
As per the respondent fair & lovely cream is
dry so changes should be made accordingly
to remove the dryness of the cream.
Quality should be improved.
