Gaining buy-in for social media initiatives T a xonomies 2.0 Alex Manchester, Step Two Designs www.alexmanchester.com http...
http://www.flickr.com/photos/judepics/1615774378/ <ul><li>What are we trying to do? </li></ul><ul><li>Who do we need to ge...
What are we trying to do? http://www.flickr.com/photos/judepics/1615774378/
1. Be leaders Aspirations? 2. Be innovative 5. …. 3. Be an attractive place to work 4. Improve dialogue and communication
Who do we need to get on board? http://www.flickr.com/photos/judepics/1615774378/
Buy-in bingo Senior executive support IT constraints/restrictions Culture of the organisation Expense and budget Employee ...
Copyright – Melcrum 2008
Strategies for getting support http://www.flickr.com/photos/judepics/1615774378/
The  Stealth  Strategy http://www.flickr.com/photos/jamesdale10/
“ I’d been in the organisation for 20 years and I knew all the people that  could fire me….” “ We started with a small ser...
The  Lead by Example  strategy http://www.flickr.com/photos/astros /
 
Why does Sun’s CEO waste his time writing this blog? “ Because I believe in providing clarity surrounding our strategy and...
The  ROI  strategy http://www.flickr.com/photos/gaetanlee/
Social media and two-way communication at Best Buy “ Blue  Shirt Nation” Social Network for Best Buy retail workers 75% 20...
The strategy The  Shame  strategy
Shame Vs How innovative are you  –   really ? How innovative do you think you are?
Accountants party in Second Life! http://www.flickr.com/photos/isfullofcrap/
Why  did  accountants party in Second Life? “ We had a really fun time designing the venue and we've had great feedback fr...
http://www.steptwo.com.au/products/iia2008
Getting social at British Airways
1. Find your friends and allies 5 Top Tips 2. Know what you’re talking about 5. Prepare for success 3. Use examples of suc...
Thank you. www.steptwo.com.au [email_address]   www.alexmanchester.com
Upcoming SlideShare
Loading in...5
×

Gaining buy-in and support for social media initatives

1,315

Published on

A presentation from Taxonomies 2.0, held in North Sydney on 30th October 2008.

This presentation focused on who you need to get on board, and how you might do it when looking at social media within your organisation.

http://www.alexmanchester.com

Published in: Business, Art & Photos, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,315
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
12
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Gaining buy-in and support for social media initatives

  1. 1. Gaining buy-in for social media initiatives T a xonomies 2.0 Alex Manchester, Step Two Designs www.alexmanchester.com http://www.flickr.com/photos/judepics/1615774378/
  2. 2. http://www.flickr.com/photos/judepics/1615774378/ <ul><li>What are we trying to do? </li></ul><ul><li>Who do we need to get on board? </li></ul><ul><li>Strategies for getting support </li></ul>
  3. 3. What are we trying to do? http://www.flickr.com/photos/judepics/1615774378/
  4. 4. 1. Be leaders Aspirations? 2. Be innovative 5. …. 3. Be an attractive place to work 4. Improve dialogue and communication
  5. 5. Who do we need to get on board? http://www.flickr.com/photos/judepics/1615774378/
  6. 6. Buy-in bingo Senior executive support IT constraints/restrictions Culture of the organisation Expense and budget Employee buy-in Lack of research/knowledge Legal concerns Inadequate metrics
  7. 7. Copyright – Melcrum 2008
  8. 8. Strategies for getting support http://www.flickr.com/photos/judepics/1615774378/
  9. 9. The Stealth Strategy http://www.flickr.com/photos/jamesdale10/
  10. 10. “ I’d been in the organisation for 20 years and I knew all the people that could fire me….” “ We started with a small server box under the desk in our department…” “ Over 20,000 people have now participated in the BBC Forums…” Euan Semple, former head of KM at the BBC The Stealth Strategy
  11. 11. The Lead by Example strategy http://www.flickr.com/photos/astros /
  12. 13. Why does Sun’s CEO waste his time writing this blog? “ Because I believe in providing clarity surrounding our strategy and operations - not just once a year in the Annual Report. I believe clarity behind our direction is useful for our shareholders, customers, partners and employees. In good times, and in challenging ones”
  13. 14. The ROI strategy http://www.flickr.com/photos/gaetanlee/
  14. 15. Social media and two-way communication at Best Buy “ Blue Shirt Nation” Social Network for Best Buy retail workers 75% 20% 8% Turnover Created profiles Turnover
  15. 16. The strategy The Shame strategy
  16. 17. Shame Vs How innovative are you – really ? How innovative do you think you are?
  17. 18. Accountants party in Second Life! http://www.flickr.com/photos/isfullofcrap/
  18. 19. Why did accountants party in Second Life? “ We had a really fun time designing the venue and we've had great feedback from our members, especially those based in regional Australia and others in England and North America. “ “ I think something like this will be able to provide our members With a high level of service irrespective of where they live in the world.” Alex Dalidakis, CPA Australia”
  19. 20. http://www.steptwo.com.au/products/iia2008
  20. 21. Getting social at British Airways
  21. 22. 1. Find your friends and allies 5 Top Tips 2. Know what you’re talking about 5. Prepare for success 3. Use examples of success 4. Do not expect or sell a “revolution”
  22. 23. Thank you. www.steptwo.com.au [email_address] www.alexmanchester.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×