This presentation gives you the head start from your competition to expand your ICT business internationally. There are 5 main steps to consider when you want to scale your business outside of your home office and Milena Milicevic gives you plenty of resources to take action today and measure results of your international expansion endeavours. In a nutshell, succeed with your business internationally as you: 1) Get your product and service right 2) Connect with champions who want to endorse your work 3) Understand the market you expand to and stay there 4) Know the legal and financial framework for your business inside out 5) Always keep growing and evolving Good luck and let us know how your expansion is going on!

1. From E-migration to Digital Transformation:
How Can Your IT Business
Succeed Internationally?
Milena Milicevic,
INAT Summit Founder
Deli Prostor Niš
February 2018

2.  ''I study the marriage of space and time''
 Our World in 2018 and Our Business Solution
 Business Challenges we Solve
 5 Steps to Make Your Business International
 Mastering 5 Areas of Your Life
 From Now on Improve Daily
Agenda for Today:

3. Who is Milena and
how Do I Define Myself?

4. What is INAT Summit?

5. Topics during INAT Summit 2018

6. We live in times
where also arts and science
should marry because...
''I study the marriage
of space and time''
Stephen Hawking

7. ... The challenges we face today
cannot be solved without
multidisciplinary teams that use
the left and right brain.

8. Let’s Look at....
The World We Live in 2018

9. Our World in 2018

10. Our World in 2018

12. Would You agree
with this framework?
How is Your enterprise
dealing with
these changes?

14. ‘‘It never seems to have occurred to them
that their engines could be used to deliver
ideological and political messages.‘‘
The Effect of Tech
on our Lives

15. Can we do something
about that?
Sure, that’s why we are here.
We can start asking
smarter questions.

16. What resources do we ALL
ALWAYS have at our disposal?
Time Energy
Resources: Human, Operations, Financial

18. We can always make a choice
where we focus

19. 5 Steps towards
International Expansion
of Your Business

20. 5 Steps towards
International Expansion
of Your Business
• Get Your Product and Service Right
• Connect with Champions who Want to Endorse Your
Work
• Understand the Market You Expand to and Stay there
• Know the Legal and Financial Framework for your
Business Inside Out
• Always keep growing and evolving

21. 1) Get Your Product and
Service Right with
the Help of Others

22. 1) Get Your Product and
Service Right with
the Help of Others
• Get clear about product-market fit:
https://www.slideshare.net/ashmaurya/10-steps-to-productmarket-fit
• Master design thinking in 5 days thanks to Google Ventures and
make it a life-long process: http://www.gv.com/sprint/
• Find some extra time, sheets and people to fine tune your message:
http://www.designkit.org/resources/1
http://diytoolkit.org/tools/question-ladder/
http://diytoolkit.org/tools/innovation-flowchart-2/
• Once again, make product-market fit a life-long process.
It is a never-ending road, somebody had to tell you this 
https://brianbalfour.com/essays/product-market-fit

23. 2) Connect with Champions
who Want to Endorse
Your Work
• Strategic Alliances are formed when you know how to deliver
value, you know which stakeholders will benefit from it and why
they should endorse them (what their business interest and
personal motivation is).
We can discuss your situation but this cheat sheet can help you:
• B2B – Referrals from Satisfied Clients, Other Vendors,
Linkedin and other social media, Fairs, Industry Associations,
Chambers of Commerce, Conferences, Well-connected
individuals with expertise and integrity
•B2C – Referrals from Satisfied Users, Linkedin and other social
media, Influencers, Other Vendors, Conferences

24. 2) Connect with Champions
who Want to Endorse
Your Work
• Check out these resources:
• Ramit Sethi shares the ultimate guide for finding clients and
keeping them happy no matter if you are the beginner, a freelancer
just starting out or a company ready to pursue more challenging
work: https://www.iwillteachyoutoberich.com/blog/how-to-get-clients/
• Master networking as you make it simple and enjoyable:
https://www.themuse.com/advice/here-are-33-networking-tips-you-can-
easily-read-in-under-5-minutes
•Learn how to build strategic alliances and implement it:
https://sloanreview.mit.edu/article/how-to-make-strategic-alliances-work/

25. 3) Understand the Market You
Expand to and Stay there
• You need to spend time in the location for your expansion.
• You need to build network there with friends and experts
you know online and offline: important because of testing
of the product, building momentum and sales cycles
• It would be fantastic if you speak the local language and
have the person on the team who does.
• You need to have an expert i.e. senior consultant with a
successful track record of working in that location for a
while who can give you sound advice with integrity: the good
thing when many of your contacts emigrated

26. 3) Understand the Market You
Expand to and Stay There
• If your product is fit for the
market and you are ready to
expand, you should create an
infrastructure for that.
• Use the checklist from the
previous slide and do a
thorough due diligence on
potential team-mates.
• These books can help you in
successful global expansion
and understanding the
context.

27. 4) Know the Legal and
Financial Framework for your
Business Inside Out
Several Key Questions to Consider:
•How will my cash flow look like?
•What are touchpoints in my business operations and brand that
I need to nail down, otherwise I am doomed?
•How do I keep being informed about the changes in laws? (Hint: have a
fantastic book-keeper and be curious yourself.)
•What are laws in my homeland and abroad that are relevant for me? e.g. If
I start with e-commerce on my website, new laws apply.
•Who are partners in the export country to help me? Chambers of
commerce, attorneys, consultants, UX designers, translators. Get a solid list
of partners for your endeavour in international expansion.

28. 5) Always Keep
Growing and Evolving
Key resources to help you and your business grow and evolve:
• http://www.rapidinnovation.com/wp-content/uploads/2015/10/Prod-Dev-Metrics-to-Reduce-
Time-to-market-and-Accelerate-Time-to-profit-Rapidinnovation.pdf
•https://techcrunch.com/2015/12/23/a-startups-guide-to-international-expansion/
•https://www.ntpark.rs/services/
•http://www.pks.rs/SADRZAJ/Files/Odbor%20za%20EOI/PREDSTAVNISTA%20Pregled
%20sve.pdf
•http://ras.gov.rs/kreiraj-zivot/projekti/javni-poziv-za-dodelu-bespovratnih-sredstava-u-okviru-
programa-podrske-internacionalizaciji-privrednih-drustava-preduzetnika-i-klastera-1
•http://www.bamf.media/wp-
content/uploads/2017/10/LINKEDIN_INFLUENCER_FINAL_EBOOK.pdf
•https://www.slideshare.net/milenamilicevic35/develop-your-personal-brand-in-the-age-of-
digital

29. Mastering 5 Areas in Your Life

30. • Improve every day in all areas even if it is 1%
• Pay attention to moments when you do not take an action or behave in a
way that does not help you.
• Surround yourself ONLY with people that you can learn something from and
who cheer for you.
• Encourage yourself and be objective about your behaviour rather than
harsh.
•
• Ask smarter questions and allocate enough time for yourself, your family,
your health and friends.
• Be able to call it a day: to finish with work on time.
• Set high standards and boundaries.
• Remember Butterfly effect and use it.
Most Important DAILY Strategies
to Keep Growing and Evolving:

31. Marshall Goldsmith’s
Method Worth in Gold

32. And remember...
breathe in, breathe out
and enjoy the present moment.

33. ‘‘100-year life span may
become new 60.’’
Peter Diamandis

34. Thank You for Your time.
Keep in touch!
https://www.linkedin.com/in/mgmtmilena/
See You at