Final Group Presentation for Project Management
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Final Group Presentation for Project Management Module at Hult International Business School conducted
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Final Group Presentation for Project Management
- 1. Project ManagementDigital Marketing Presentation Presented by Team Two: Robin Ray SurajAtreya Beatriz Briones Alex Lund Anna Arancon Adriana Mancilla
- 3. Project Plan
- 4. SOW
- 5. WBS Gantt Chart Overview
- 6. Risks
- 7. Communication and Meeting Overview
- 9. Objectives Exploring successful social media channels Initiate a successful strategy on mobile marketing channels Achieve a successful SEO digital marketing strategy Create an email marketing strategy aligned with the digital marketing project Create a successfully optimized site user website Establish a customer retention and lifetime value
- 10. Success Criteria Increase in number of followers by 28%, increase in prospective leads by 50% Increase in number of hits by 60% Reduce Cost per Acquisition by 75% Enhance brand awareness by 31% Increase Customer Retention by 50%
- 11. Stakeholders Internal Project Manager Project team members Sponsor CEO Heads of marketing, communications, finance, operations IT department Shareholders Investors Project Management Office External Government Business Consultants Tech companies Marketing solution agencies Competitors Industry trade groups Labor Unions Customers
- 12. Project Plan
- 13. High Level Risk Management Action Plan Description Impact
- 14. High Level Scope IN SCOPE OUT OF SCOPE
- 15. Constrains, Assumptions, and Risks
- 16. 6 projectphases
- 17. We are a driventeam of experts
- 22. Gantt Chart
- 23. Gantt Chart
- 25. Email ad art may not display properly in every email box
- 26. Poor traffic to the site
- 27. Use of website elements that cannot be detected by search engines
- 28. Mistaken develop of material (surveys, interviews)
- 29. Misguidedly Data mining collection
- 30. Not an accurate definition of goals and budget
- 32. General lack of public interest.
- 33. Client requests for a critical change outside accepted deliverables
- 34. Website analytics data may not be captured due to blocking of cookies
- 36. Selecting incorrect target markets
- 37. Technical difficulties in launching the campaign
- 39. The press release did not get published on time Reporters did not show for PR conference Instead of showing the company in a positive light, the PR campaign creates a negative one All consumer information is lost Website submission was not accepted Social Media Platforms stop being popular and not frequented by users The software broke and the data is lost A sudden high percentage of increase on banner advertising None of the post titles show up in the URL SEO Link building Communication issue
- 43. Agile Overview
- 44. Agile Overview Website Mobile Marketing
- 45. Agile Overview
Editor's Notes
- At WBS Level 1 it shows 100 units of work as the total scope of a project to design and build a custom bicycle. At WBS Level 2, the 100 units are divided into seven elements. The number of units allocated to each element of work can be based on effort or cost; it is not an estimate of task duration.The three largest elements of WBS Level 2 are further subdivided at Level 3. The two largest elements at Level 3 each represent only 17% of the total scope of the project. These larger elements could be further subdivided using the progressive elaboration technique described above.