Final Group Presentation for Project Management

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Final Group Presentation for Project Management Module at Hult International Business School conducted

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  • At WBS Level 1 it shows 100 units of work as the total scope of a project to design and build a custom bicycle. At WBS Level 2, the 100 units are divided into seven elements. The number of units allocated to each element of work can be based on effort or cost; it is not an estimate of task duration.The three largest elements of WBS Level 2 are further subdivided at Level 3. The two largest elements at Level 3 each represent only 17% of the total scope of the project. These larger elements could be further subdivided using the progressive elaboration technique described above.
  • Final Group Presentation for Project Management

    1. 1. Project ManagementDigital Marketing Presentation<br />Presented by Team Two:<br />Robin Ray<br />SurajAtreya<br />Beatriz Briones<br />Alex Lund<br />Anna Arancon<br />Adriana Mancilla<br />
    2. 2. Outline<br /><ul><li>What is the Project
    3. 3. Project Plan
    4. 4. SOW
    5. 5. WBS Gantt Chart Overview
    6. 6. Risks
    7. 7. Communication and Meeting Overview
    8. 8. Agile</li></li></ul><li>Description<br />This project is a digital marketing campaign that explores how the company can win new customers more cost-effectively, and increase customer lifetime value of existing customers using digital marketing techniques alongside existing offline marketing channels.<br />
    9. 9. Objectives<br />Exploring successful social media channels<br />Initiate a successful strategy on mobile marketing channels<br />Achieve a successful SEO digital marketing strategy<br />Create an email marketing strategy aligned with the digital marketing project<br />Create a successfully optimized site user website<br />Establish a customer retention and lifetime value<br />
    10. 10. Success Criteria <br />Increase in number of followers by 28%, increase in prospective leads by 50%<br />Increase in number of hits by 60%<br />Reduce Cost per Acquisition by 75%<br />Enhance brand awareness by 31%<br />Increase Customer Retention by 50%<br />
    11. 11. Stakeholders <br />Internal <br />Project Manager<br />Project team members<br />Sponsor<br />CEO<br />Heads of marketing, communications, finance, operations<br />IT department<br />Shareholders<br />Investors<br />Project Management Office<br />External<br />Government<br />Business Consultants<br />Tech companies<br />Marketing solution agencies<br />Competitors<br />Industry trade groups<br />Labor Unions<br />Customers<br />
    12. 12. Project Plan<br />
    13. 13. High Level Risk Management<br />Action Plan<br />Description<br />Impact<br />
    14. 14. High Level Scope<br />IN SCOPE<br />OUT OF SCOPE<br />
    15. 15. Constrains, Assumptions, and Risks<br />
    16. 16. 6 projectphases<br />
    17. 17. We are a driventeam of experts<br />
    18. 18. Roles and Responsibilities<br />
    19. 19. High levelactivities<br />
    20. 20. Work-Breakdown Structure<br />
    21. 21.
    22. 22. Gantt Chart<br />
    23. 23. Gantt Chart<br />
    24. 24. Risk Planning<br /><ul><li> Using a non-purified database
    25. 25. Email ad art may not display properly in every email box
    26. 26. Poor traffic to the site
    27. 27. Use of website elements that cannot be detected by search engines
    28. 28. Mistaken develop of material (surveys, interviews)
    29. 29. Misguidedly Data mining collection
    30. 30. Not an accurate definition of goals and budget
    31. 31. Agency doesn’t align with our corporate values and image</li></li></ul><li><ul><li>Lack of newspapers interested in publishing the press release or any articles about the company changes.
    32. 32. General lack of public interest.
    33. 33. Client requests for a critical change outside accepted deliverables
    34. 34. Website analytics data may not be captured due to blocking of cookies
    35. 35. Selecting inappropriate channels
    36. 36. Selecting incorrect target markets
    37. 37. Technical difficulties in launching the campaign
    38. 38. Selecting incorrect target markets</li></li></ul><li>we analyze..<br />RISKS<br />From each of the <br />Trigger point <br />Potential outcome <br />Severity<br />Probability<br />Accountability<br />Actions<br />
    39. 39. The press release did not get published on time<br />Reporters did not show for PR conference<br />Instead of showing the company in a positive light, the PR campaign creates a negative one<br />All consumer information is lost<br />Website submission was not accepted<br />Social Media Platforms stop being popular and not frequented by users <br />The software broke and the data is lost <br />A sudden high percentage of increase on banner advertising <br />None of the post titles show up in the URL<br />SEO Link building<br />Communication issue<br />
    40. 40. Communication Overview<br />
    41. 41. Communication Overview<br />
    42. 42. Communication Overview<br />
    43. 43. Agile Overview<br />
    44. 44. Agile Overview<br />Website <br />Mobile Marketing<br />
    45. 45. Agile Overview <br />

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