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Landing Page Design & Optimization

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Alex Harris
Alex Harris

Best practices for landing page design and conversion rate optimization.

Economy & FinanceDesign
1 of 39
Best Practices For Landing Pages Alex Designs LLC Alexdesigns.com
Last Slide First ,[object Object],[object Object],[object Object],[object Object]
My Background: ,[object Object],[object Object],[object Object]
Make A Quick Impression ,[object Object]
Creating a Scent Trail Banner Landing Page Product Detail Page ,[object Object],[object Object],[object Object],*From Future Now, Inc.
Landing Pages Begin Sales Funnel
Why A Sales Funnel? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s See Some Examples
Example: Bad Sales Funnel
Example: Bad Landing Page ,[object Object],[object Object],[object Object]
Example: Good Sales Funnel
Example: Good Landing Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Landing Page Examples From Alex Designs LLC
Example #1: Landing Page With Form – Original Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example #1: Landing Page With Form – Wire Frame Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example #1: Landing Page With Form – New Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results: Venture Deal ,[object Object],[object Object],[object Object]
Example #2: Landing Page With Form – Original Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example #2: Landing Page With Form – Wire Frame Layout ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example #2: Landing Page With Form – New Layout ,[object Object],[object Object],[object Object],[object Object],[object Object]
Improving Crown Peak Landing Pages
Example #3: Landing Page With Form – Original Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example #3: Landing Page With Form – Wire Frame Layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example #3: Landing Page With Form – New Layout ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are your competitors doing?
Competitor Example #1:
Competitor Example #2:
What are your partners doing?
Partner Example #1:
Partner Example #2:
A/B Testing: ,[object Object],[object Object],[object Object],[object Object]
Multivariate Testing
Multivariate Testing: Google Web Optimizer http:// services.google.com/websiteoptimizer/overview/index.html
Eye Tracking:
Eye Tracking: Example from Tobii
Eye Tracking: Results of redesign after study completed
Brief Best Practice Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Last Slide ,[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object],[object Object],[object Object],[object Object]

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