Turismo online 2.0: cifre, esperienze, tendenze

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    Turismo online 2.0: cifre, esperienze, tendenze - Presentation Transcript

    1. Turismo online 2.0
      • cifre, tendenze, esperienze
    2. Alessandra Farabegoli
    3. Luca Sartoni
      • web 2.0
      • turismo 2.0
      • social media
      • case study
      Turismo online 2.0 http://www.flickr.com/photos/dcassaa/571468805/
    4. web 2.0
      • non è tecnologia
    5. web 2.0
      • non è per esperti
    6. web 2.0
      • non è una moda passeggera
    7. non è il futuro
    8. è il presente
    9. web 2.0
      • persone
      • che parlano
      http://www.flickr.com/photos/tutuwon/2497189999/
    10. web 2.0
      • è il mondo reale amplificato
    11. Partecipazione
      • web 2.0
      • turismo 2.0
      • social media
      • case study
      Turismo online 2.0 http://www.flickr.com/photos/dcassaa/571468805/
    12. PhoCusWright’s Consumer Travel Report maggio 2009
    13. Turismo USA 2009 http://www.flickr.com/photos/alcomm/217097889/ Fonte: PhoCusWright's Consumer Travel Report, maggio 2009
    14. Turismo USA 2009 http://www.flickr.com/photos/myeye/3183167368/ Fonte: PhoCusWright's Consumer Travel Report, maggio 2009
    15. Turismo USA 2009 + viaggi + budget + Internet Fonte: PhoCusWright's Consumer Travel Report, maggio 2009
    16. Turismo USA 2009 - viaggi - budget + Internet Fonte: PhoCusWright's Consumer Travel Report, maggio 2009
    17. Turismo USA 2009 OTA + persone + budget + Internet http://www.flickr.com/photos/daviddmuir/2125697998/ Fonte: PhoCusWright's Consumer Travel Report, maggio 2009 Online Travel Agencies
    18. Turismo online http://www.flickr.com/photos/codefin/185017279/ Fonte: PhoCusWright's Consumer Travel Report, maggio 2009
    19. Influenza sulle scelte di viaggio (indagine su 1900 turisti USA che acquistano viaggi online) Fonte: PhoCusWright's Consumer Travel Report, maggio 2009
    20. Francesco Tapinassi Indagine sui 3 TOP-HOTEL TripAdvisor Italia febbraio 2009
    21. Migliori hotel su TripAdvisor Fonte: Francesco Tapinassi - Ricerca sugli hotel in testa alle classifiche italiane di TripAdvisor
    22. TripAdvisor influenza la scelta? Fonte: Francesco Tapinassi - Ricerca sugli hotel in testa alle classifiche italiane di TripAdvisor
    23. T.A. genera prenotazioni dirette? Fonte: Francesco Tapinassi - Ricerca sugli hotel in testa alle classifiche italiane di TripAdvisor
      • web 2.0
      • turismo 2.0
      • social media
      • case study
      Turismo online 2.0 http://www.flickr.com/photos/dcassaa/571468805/
    24. + visibilità + vendite http://www.flickr.com/photos/beija-flor/12341694/ + partecipazione
    25. Just Play & be yourself http://www.flickr.com/photos/celinesphotographer/2404558912/
    26. Professionisti dei social media http://www.flickr.com/photos/graphistolage/3086863632/
    27. Il tuo peggior cliente è il tuo miglior amico http://www.flickr.com/photos/piotramigo/1361735978/
      • web 2.0
      • turismo 2.0
      • social media
      • case study
      Turismo online 2.0 http://www.flickr.com/photos/dcassaa/571468805/
    28. Canada
    29. Newfoundland and Labrador (Canada) http://www.flickr.com/photos/caseycanada/2265653609/
    30. Newfoundland and Labrador (Canada) http://www.flickr.com/photos/doindogs/2677965023/
    31. Newfoundland and Labrador (Canada) http://www.flickr.com/photos/sparkyleigh/2854926/
    32. Danimarca
    33.  
    34. 48 hours in Denmark http://www.flickr.com/photos/38398709@N03/3532154934/
    35. 48 hours in Denmark http://www.flickr.com/photos/cgoulao/3547724179/
      • web 2.0
      • turismo 2.0
      • social media
      • case study
      Turismo online 2.0 http://www.flickr.com/photos/dcassaa/571468805/
    36. Alessandra Farabegoli Luca Sartoni A.D. Wafer - Progetti per Internet http://www.wafer.it New Media Strategist http://www.lucasartoni.com Grazie

    + Alessandra FarabegoliAlessandra Farabegoli, 5 months ago

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    Autori: Alessandra Farabegoli e Luca Sartoni

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