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Scenario Social Media In Italia - Dove vanno gli italiani in rete

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Condividi linkando http://www.vincos.it/2009/11/14/scenario-social-media-in-italia-dove-vanno-gli-italiani-in-rete/

Lo scenario dei social media in Italia presentato da Vincenzo Cosenza al seminario di Digital PR "Il nuovo potere dei consumatori sul web" Roma, 11 novembre 2009

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Scenario Social Media In Italia - Dove vanno gli italiani in rete

  1. 1. SCENARIO SOCIAL MEDIA IN ITALIA DOVE VANNO GLI ITALIANI IN RETE Vincenzo Cosenza Responsabile Digital PR (Roma) www.digital-pr.it www.businessandblog.com www.vincos.it Roma, 11 novembre 2009
  2. 2. AGENDA
  3. 3. FORUM IN ITALIA Messaggi inseriti nel 2008 nei principali forum italiani Fonte: http://digital-pr.it/index.php/laboratorio
  4. 4. BLOG IN ITALIA Quanti sono ? UniUrb 2008 Fonte: http://larica-virtual.soc.uniurb.it/?p=39
  5. 5. BLOG – SOCIAL NETWORK ANALYSIS Campione: i1500 blog più visibili Considerati: i 5 link in entrata e in uscita più frequenti
  6. 6. BLOG – IL NUCLEO Un nucleo molto attivo e molto linkato dalla periferia della rete
  7. 7. BLOG – ALCUNI HUB Ma i blog più linkati svelano poco…
  8. 8. BLOG - BEPPE GRILLO Caratteristiche Molti link dall’esterno Bassa Reciprocità
  9. 9. BLOG – BLOGO NETWORK Caratteristiche Rete coesa Link reciproci
  10. 10. BLOG – I CLUSTER …meglio una cluster analysis
  11. 11. BLOG – I CLUSTER Un esempio di cluster che è possibile individuare Politica Destra Blogosfere Politica Sinistra Web Analisi Blogo Tech/Design
  12. 12. BLOG – CLUSTER TEMATICI La rete dei blog di sviluppo software (Microsoft Case) Blu = Dipendenti MS Verde = Pro-MS Rosso = Anti-MS Giallo = Neutrali
  13. 13. SOCIAL NETWORK IN ITALIA Dati di traffico Total Social Network UV/Month /Month Reach Facebook 19.000.000* 450.000.000 50% MySpace 2.600.000 13.000.000 6,90% Netlog 2.400.000 27.000.000 6,20% Badoo 2.000.000 20.000.000 5,20% Twitter 1.000.000 4.600.000 2,70% LinkeIn 910.000 3.200.000 2,40% http://google.com/adplanner * Per Nielsen +14.500.000
  14. 14. FACEBOOK IN ITALIA http://www.vincos.it/osservatorio-facebook/
  15. 15. FACEBOOK – SESSO ED ETÀ http://www.vincos.it/osservatorio-facebook/
  16. 16. FACEBOOK –ETÀ http://www.vincos.it/osservatorio-facebook/
  17. 17. FACEBOOK – DETTAGLI ETÀ http://www.vincos.it/osservatorio-facebook/
  18. 18. NELLA ROUTINE DEGLI ITALIANI 60% 23 Minuti 2.4 Visite quotidianamente Media delle visite Gli utenti accedono Media di utilizzo giornaliero giornaliere quotidianamente Facebook , March 2009, *comScore Italy Feb 2009
  19. 19. TWITTER • E’ il più famoso servizio di micro- blogging in 140 caratteri • Social Network Asimmetrico • Utenti totali: + 15 milioni nel mondo* • Visitatori italiani unici/mese:1 milione** • Modi di utilizzo aziendale: • Relazione diretta con clienti • Segnalazione di offerte comm.li • Customer support * Dati ufficiali di Twitter ** Google Trends for Websites
  20. 20. FRIENDFEED • Aggregatore delle identità online • Forum 2.0 – Conversazioni in tempo reale (real time web) – Conversazioni articolate e ordinate • Utilizzato dagli early adopter • Molte discussioni sui brand

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