Straight Line Thinking Stops Here. Designing business success in a non-linear world

No Straight Lines: Alan Moore Making sense of our smlxl@ non-linear world sxsw | 2010 image: milan vulpe

http://smlxtralarge.com/ 2010/04/20/alan-speaking-sxsw- podcast/ Audio ﬁle

http://www.flickr.com/photos/naum/1639496461/ Straight line thinking stops here! alan moore www.smlxtralarge.com | sxsw 2010

http://www.flickr.com/photos/naum/1639496461/ Straight line thinking stops here! sxsw | 2010 | alan moore Requiem for Detroit alan moore www.smlxtralarge.com | sxsw 2010

Designed by legendary industrial architect Albert Kahn and built in 1907, the plant produced Packards into the mid-1950’s, by which time stagnant design concepts, executive mis-management, and an ill-advised acquisition of the Studebaker company led to the demise of the company. The Packard plant a metaphor as what happens when we fail to adjust to world that changes around us. We no longer live in a linear world. http://www.flickr.com/photos/10359714@N03/3056979962 alan moore www.smlxtralarge.com | sxsw 2010

alan moore www.smlxtralarge.com | sxsw 2010 Remote Area Medical (RAM) founded to help people in far flung and hard to get to places for medical care, now does much of its work in the United States of America.

A society that does not recognise the morality of ‘enough’ will  see excesses rise which verge on the obscene  Capitalists, are capitalism's worst enemy ‐ and particularly the  market fundamentalist tendency which has been in the  ascendant for the last 20 years.  A society that does not recognise the morality of ‘enough’ will see excesses rise which verge on the obscene… http://placebokatz.tumblr.com/page/338 alan moore www.smlxtralarge.com | sxsw 2010

“You judge a modern society, not by what it consumes but – by what it throws away” zygmunt bauman alan moore www.smlxtralarge.com | sxsw 2010

“Capitalists, are capitalism’s worst enemy - and particularly the market fundamentalist tendency which has been in the ascendant for the last 20 years” – John Kay. alan moore www.smlxtralarge.com | sxsw 2010

This presents many dangers for humanity, but the for me the key one relates to human identity. http://www.woostercollective.com/2009/03/fresh_stuff_from_ludo_in_paris_the_boomb.html alan moore www.smlxtralarge.com | sxsw 2010

Our industrial world has deconstructed humanity almost to the point of deconstruction alan moore www.smlxtralarge.com | sxsw 2010

What we are encountering is a panicky, henry candy 1926 an almost hysterical attempt to escape from the deadly anonymity of modern life… and the prime cause is not vanity… but the craving of people who feel their personality sinking lower and lower in the whirl of indistinguishable atoms to be lost in a mass civilisation. Mass urbanisation, social mobility etc., means that we cannot construct our identities as we did for millennia and so we go on a quest for identity, because if we don’t, we suffer deep pyschological problems alan moore www.smlxtralarge.com | sxsw 2010

alexey-titarenko_city-of-shadows-03 In contrast, nowadays, a great many phobias and depressions are linked to fearfulness of how to be in the world and whether one is acceptable or not. The symptoms include not knowing how to operate in the world and consequently increasing numbers become a ghost army living a vicarious existence in the machine called life. alan moore www.smlxtralarge.com | sxsw 2010

The hungry Spirit In Africa, they say there are two hungers, the lesser hunger and the greater hunger. The lesser hunger is for the things that sustain life, the goods and the services, and the money to pay for them, which we all need, The greater hunger is for an answer to the question “why?”, for some some understanding of what that life is for… Charles Handy wrote, to think that better bread, and a bit of cake to go with it, would make us all content, because governments and business together might be able to deliver on that contract. The consequence of that thinking is that money ultimately becomes the measure of all things. We can measure our lives in pound notes, deutschmarks or dollar bills and then compare our scores. we have all become Hungry Spirits. alan moore www.smlxtralarge.com | sxsw 2010

Image: http://www.ﬂickr.com/photos/camil_t/82015664/ alan moore www.smlxtralarge.com | sxsw 2010 Human nature is not a machine to be built after a model and set to do the work exactly proscribed for it. But should be seen as a tree that should be allowed to grow on lall sides depending on the inward forces that make it a living thing. john stuart mill

Humanity is in A&E alan moore www.smlxtralarge.com | sxsw 2010

It’s saying please check the engine alan moore www.smlxtralarge.com | sxsw 2010

We are at the toxic tail end of the industrial revolution and the mass consumer society - we are faced with some serious challenges The fight for economic survival The fight for resources The fight for talent – and for the best-educated young The fight for the space of mind of your audience alan moore www.smlxtralarge.com | sxsw 2010

alan moore www.smlxtralarge.com | sxsw 2010 We cannot afford business as usual, materially, physically and emotionally

it’s a design problem the SR-71 Blackbird designed to fly at Mach 5 - consistently be realistic – imagine the impossible

The highest and best form of efficiency is the spontaneous cooperation of free people. woodrow wilson Convergent forces that require us to think differently about the world we live in. The Romantics among us focus on the human condition, and the true nature of humanity. The cynical among you might be more interested in the cost to serve your customers revenues + profits – the reality is they both count. alan moore www.smlxtralarge.com | sxsw 2010

alan moore www.smlxtralarge.com | sxsw 2010 The story of Local Motors: founder Jay Rogers is compelled to tackle a great design challenge, the design, engineering and manufacture of cars that must meet certain criteria…

what if… we build the car of your dreams? it was green? we made it in your town? we listened we did it? alan moore www.smlxtralarge.com | sxsw 2010

alan moore www.smlxtralarge.com | sxsw 2010

alan moore www.smlxtralarge.com | sxsw 2010 A community of practice

Make sure you listen to the podcast http://smlxtralarge.com/2010/04/20/alan-speaking-sxsw-podcast/ alan moore www.smlxtralarge.com | sxsw 2010

alan moore www.smlxtralarge.com | sxsw 2010

A blended Reality of R&D, engineering, marketing and sales – there is no offline of online – there is only blended reality

When you buy a local motors car you become part of the build process. It bonds the owner with their vehicle.

Lessons alan moore www.smlxtralarge.com | sxsw 2010

economics Fundamentally changes the relationship to supply and demand by rethinking and redesigning the process from conception to production alan moore www.smlxtralarge.com | sxsw 2010

knowledge Fundamentally changes the relationship to supply and demand Distributed knowledge network both Hyperlocal & Superglobal alan moore www.smlxtralarge.com | sxsw 2010

legal & innovation Open Source & Creative Commons In one year 44,000 designs were submitted to Local  Motors, and 3600 innovators have shared their knowledge  and insights.  alan moore www.smlxtralarge.com | sxsw 2010

community In one year 44,000 designs were submitted to Local Motors, and 3600 innovators have shared their knowledge and insights. alan moore www.smlxtralarge.com | sxsw 2010

velocity and cost 5X faster than traditional methodologies, and with more than 100X less capital From $200m development costs to $1.5  alan moore www.smlxtralarge.com | sxsw 2010

economics & people Micro-Factories Locally which provide an engaged experience for customers  alan moore www.smlxtralarge.com | sxsw 2010

learning C  Constant Feedback loop aka: the learning organization alan moore www.smlxtralarge.com | sxsw 2010

http://www.flickr.com/photos/61871847@N00/2329551886 “The real voyage of discovery is not to seek new landscapes but to look upon the world with fresh eyes” the proust alan moore www.smlxtralarge.com | sxsw 2010

http://www.flickr.com/photos/16230215@N08/4066005402 This is the century where we learn to help each other, the technologies we are evolving reflect that alan moore www.smlxtralarge.com | sxsw 2010

HOS  http://www.we-make-money-not-art.com/archives/2008/05/erika-larsen-for-the-past.php Human Operating System George Soros worried deeply that unfettered capitalism was creating a closed society which only one thing counted – material success. He argued for an open society a new type of operating system that was not built upon market fundamentalism, dogma and avarice. I would argue this is what we might call a Human Operating System. This social operating system looks beyond materialism to something greater - to liberate us from closed systems so that we can all re-engage with the world to feel and be accountable to each other and experience and enjoy the richness of life

We need to create technologies, businesses and process that enable us to interface with companies, organisations and each other without interference Interface without interference interactive + connected + human alan moore www.smlxtralarge.com | sxsw 2010

We need a new language to help us articulate this No Straight Lines (NSL) approach to what we make and who we make it with alan moore www.smlxtralarge.com | sxsw 2010

blended reality  Blended reality alan moore www.smlxtralarge.com | sxsw 2010

alan moore www.smlxtralarge.com | sxsw 2010 http://www.Nlickr.com/photos/nathaninsandiego/2723981272/  Participatory culture Everyday creativity is no longer either trivial or quaintly authentic, but instead occupies central stage in discussions of the media industries and their future in the context of digital culture

shared collective joy alan moore www.smlxtralarge.com | sxsw 2010

Wooden pews introduced in Northern Europe to enforce a seated and therefore compliant congregation alan moore www.smlxtralarge.com | sxsw 2010

http://www.ﬂickr.com/photos/9912988@N02/2696483201 read & write where we demand the right to participate, create and co-create commerce and culture alan moore www.smlxtralarge.com | sxsw 2010

Co-creation Co-created narrative matters People embrace what they create. alan moore www.smlxtralarge.com | sxsw 2010

“I” Needs “We” to truly be “I” carl jung alan moore www.smlxtralarge.com | sxsw 2010

Craftmanship Inspiring people to work better, to commit to their craft, to be ‘engaged’ alan moore www.smlxtralarge.com | sxsw 2010

craftmanship We seek a return to the spirit of the enlightenment but on terms appropriate to the age we live in richard sennett alan moore www.smlxtralarge.com | sxsw 2010

People embrace what they create Technologies of co-operation Technology does not come out of nowhere it is a human invention in the first place and it succeeds or not to the extent that it meets fundamental human needs alan moore www.smlxtralarge.com | sxsw 2010

http://www.Nlickr.com/photos/an_untrained_eye/1195966967/  Embedded Sociability alan moore www.smlxtralarge.com | sxsw 2010

Economies of scope hyper-local & superglobal alan moore www.smlxtralarge.com | sxsw 2010

Velocity alan moore www.smlxtralarge.com | sxsw 2010

NSL = Velocity Lightweight Flexible Adaptive Enabling platforms alan moore www.smlxtralarge.com | sxsw 2010

creative commons & open source Nine Inch Nails release their latest album under a Creative Commons License alan moore www.smlxtralarge.com | sxsw 2010

mashable alan moore www.smlxtralarge.com | sxsw 2010

People have lived and worked in villages since the dawn of civilization. The corporation, argues Charles Handy, is a youthful concept, little more than a century old. One could argue, too, that the notion of a lively village — with its unabashed humanity — is a more appropriate way to look at what the corporation should be in the 21st century than the constrained and impersonal entity it has been. Villages are small and personal, and their inhabitants have names, characters, and personalities. What more appropriate concept on which to base our institutions of the future than the ancient organic social unit whose flexibility and strength sustained human society through millennia? – Charles Handy http://www.ﬂickr.com/photos/krustysplodge/898377791/ The organisation as a village

Thriving markets are conversations Conversational: markets are conversations, business is a social science! alan moore www.smlxtralarge.com | sxsw 2010

Summary watch the video http://smlxtralarge.com/2009/08/04/no-straight-lines-why- no-straight-lines/ alan moore www.smlxtralarge.com | sxsw 2010

How will a NSL world look like for your organisation? Alan runs workshops, offers mentoring, and undertakes keynote speaking to help and inspire companies and organisations to join up the dots of our non-linear world and make sense of what those dots mean. Contact: alanm@smlxtralarge.com www.smlxtralarge.com Workshops: http://ht.ly/3dEZP alan moore www.smlxtralarge.com | sxsw 2010

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Straight Line Thinking Stops Here. Designing business success in a non-linear world

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Straight Line Thinking Stops Here. Designing business success in a non-linear world — Presentation Transcript