NO Straight Lines for Chartered Institute of Marketing

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the presentation made for the the chartered institute of marketing : technology marketing special interest group.

We now have the possibility to truly transform our world, to be more resilient, to be more relevant to us both personally and collectively, socially cohesive, sustainable, economically vibrant and humane,
through the tools, capabilities, language and processes that are tantalizingly at our fingertips.

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NO Straight Lines for Chartered Institute of Marketing

  1. 1. Making sense of ournon-linear world @CIM TMIGChartered Institute of Marketing Technology Marketing Interest Group @alansmlxl
  2. 2. This presentation is based upon the book available at Amazon Amazon link: http://ht.ly/8CJGm
  3. 3. Travels in Darwins Topbox alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  4. 4. The challenge:Be realistic imagine the impossible We now have the possibility to truly transform our world, to be more resilient, to be more relevant to us both personally and collectively, socially cohesive, sustainable, economically vibrant and humane, through the tools, capabilities, language and processes that are tantalizingly at our fingertips. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  5. 5. | www.no-straight-lines.com | making sense of our non-linear world | 2011 | Seeing our best possible future
  6. 6. Traditional notions of whatconstitutes an organisation, how acompany or organisation marketsitself and the business models underwhich they operate no longer apply.We face a more complex world. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  7. 7. #occupy#sovereign debt #eurocrisis #pensions alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  8. 8. the death and life of eco-systems the emergence of a new system trailblazers collapse of system hospicing of old system alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  9. 9. The unsustainable trilemma of a non-linear world complexity Organisation Social Organisational, social, economic change complexity complexity Economic alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  10. 10. A non-linear, ambiguous,complex world. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  11. 11. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  12. 12. System Upgrade alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  13. 13. the Human- OS | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  14. 14. A connective communications membrane wrapping itself around the earthalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  15. 15. What doestechnology want ? alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  16. 16. OPPORTUNITY FREEDOM EMPOWERMENT MUTUALISM DIVERSITY EFFICIENCY INDEPENDENCE BEAUTYalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  17. 17. alan moore | www.smlxtralarge.com | no straight lines introduction 2011Me, We. Jung re-wiredfor the 21st Century
  18. 18. Ali’s shortest poem“Me We” alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  19. 19. “I” Needs “We” to truly be “I” carl jungalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  20. 20. Me Identity, community, communication, communion Self ?Single Many Family Community We alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  21. 21. alan moore | www.smlxtralarge.com | no straight lines introduction 2011Communication ?
  22. 22. Communionalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  23. 23. [Communion] Folk culture| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  24. 24. I + We = why? What we have worked out is that a better world is shaped by what we sharealan moore | www.smlxtralarge.com | no straight lines introduction 2011
  25. 25. alan moore | www.smlxtralarge.com | no straight lines introduction 2011Participatory culture
  26. 26. alan moore | www.smlxtralarge.com | no straight lines introduction 2011 POWERalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  27. 27. Access to, and, the (RE)distribution of knowledge allows us to renegotiate the relationships of power; church, state, government, society, commerce alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  28. 28. Q: did the Catholicchurch seeGutenberg coming? alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  29. 29. Gutenbergs little wooden printing press was used as the tool by Martin Luther tooverthrow the hegemony of the church in Europe and change the direction of politicalpower alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  30. 30. alan moore | www.smlxtralarge.com | no straight lines introduction 2011A technological revolution…
  31. 31. …or, a social one?alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  32. 32. the Human- S | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  33. 33. In the classrooms of our schools, In the waiting rooms of our hospitals, On the floors of our factories, and, in our villages, towns and cities we are no longer content with the current status quo and weHow can we? are asking not what if – but… | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  34. 34. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |The only way of discovering the limits ofthe possible is to venture a little way pastthem into the impossible
  35. 35. How do we create a service tobetter manage people’s chronichealth care? Reducing; wrongdiagnosis, over prescription ofdrugs, clogging up hospitals andspecialist time. | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  36. 36. Sharing data increases safety, sharing data savesclinical time, sharing data is a process | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  37. 37. Detailed explanations for patient saveclinician’s time | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  38. 38. principles 6 challenges | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  39. 39. Literacy | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  40. 40. [1]Ambiguity Learning to deal with an uncertain world| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  41. 41. | www.no-straight-lines.com | making sense of our non-linear world | 2011 | [2]Adaptiveness Creating, Collaborating, Critiquing, Communicating

  42. 42. Open The default setting is[3] | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  43. 43. [4]Participatory cultures & tools| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  44. 44. [5] Craftmanship The maker of civilisation the development of new insight, technique and creativity| www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  45. 45. [6] Epic:seek epic wins | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  46. 46. ‘Anyone worried about where business is going in today’s chaotic world –and everyone concerned with where it should be going – must engage withNo Straight Lines. Alan Moore has captured what is happening, but moreimportantly provides prescriptions for what individuals, companies, andsociety should do about it to create a better world’.– B Joseph Pine II, Co-author, The experience Economy and Infinite Possibility‘Alan Moore is a visionary, someone who takes concepts from many sourcesand detects the previously hidden relationship between them. He has a firmgrasp of the changes which are reshaping our world, always pointing towardsa more participatory, cooperative, reciprocal model of what our society mightlook like’.– Henry Jenkins, Author Convergence Culture: Where Old and New Media Collide.De Florz Chair of the Comparative Media Studies Program MIT.Provost Professor of Communication, Journalism, and Cinematic Arts,USC Annenberg School for Communication | www.no-straight-lines.com | making sense of our non-linear world | 2011 |
  47. 47. www.no-straight-lines.comMaking sense of ournon-linear world @alansmlxl

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