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How Hansa Cequity can help you enrich your Customer Equity?
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How Hansa Cequity can help you enrich your Customer Equity?



Cequity is a unique company. We help bring together your digital, analytics & campaign management into a unique Customer Relationship Centre that enriches your Customer equity. We do this by using ...

Cequity is a unique company. We help bring together your digital, analytics & campaign management into a unique Customer Relationship Centre that enriches your Customer equity. We do this by using superb Customer marketing processes that align these different disciplines into a coherent offering.



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    How Hansa Cequity can help you enrich your Customer Equity? How Hansa Cequity can help you enrich your Customer Equity? Presentation Transcript

    • Hansa Cequity Welcometo the age ofthe customer
    • Analytics Marketing Customer Data Strategy ExperienceNew marketing service providers arehelping clients marry data, analytics,marketing strategy and customerexperience to improve the Forrester Research
    • Hansa CequityWe help companiescustomer centric enrichingcustomer equity
    • Aquire Retain Manageacquire customers intelligently, retain them optimally and manage
    • Hansa Cequity Customer Engagement CloudHansa Cequity Customer Data Marketing Digital Engagement Cloud Management Platform Optimization Platform Experience Platform Customer Campaign Analytics & Management Insights Platform Platform
    • Cequity TM Customer Customer Transaction Transaction Customer Customer Product ProductSnapshot Data Data Data Data Service Service Usage Usage Demographic Value Call Centre Product(s) Being interactions Used Socio-Economic Type Web Access Type(s) of Prod- Location Based Frequency ucts Being Used Ad-hoc Touch Behaviourial Channels used Points Vintage of Usage Trial Usage
    • Customer Transaction Customer Product Data Analytics Campaigns Digital Data Data Service Usage Bringing multiple skills to help solve business problems DATA ANALYTICS CAMPAIGNS DIGITAL POS FORECAST WIN BACK WEBINVENTORY PREDICTION INCREASE SOCIAL LOYALTY WHAT IFs EXPAND MOBILE
    • Hansa Cequity Customer Marketing Cloud CequityAce Analyser TM CustomerCustomer Cequity CequityAce Campaigner TMPlanning Marketing Snapshot TM Hub Cequity CustomerStrategy and CustomerBlueprint Database Marketing CentreDevelopment Technology Platform
    • CequityAce TM platform to enable, manage analyse and campaign across large databases. CequityAce CequityAce CequityAce CequityAce CequityAce TM TM TM TM TM Enterprise Analyser Loyalty Digital Campaigner ManagerGather and Manage Data Analyse Data and Loyalty Platform Listening Platform Insight Driven Draw Insights Campaign DeliverySingle View of Customer Loyalty Rule Engine Social Media Intelligence Segmentation and Integrated with Social and Engagement Tools Campaign OperationsData Enrichment Value Analysis Platforms for Rewards Intelligent Interactionsand Refinement and Engagment Social Media Dashboards Advanced Analytics Loyalty Insights and Content and Dashboards Digital Marketing
    • Drivento Deliver Results Higher Return on Customer Value Higher Share of Customer Wallet Higher Engagement per Customer Better Return on Insights thro’ Actionable Analytics™ More Conversations per Customer across Touch Points
    • HansaCequity 32 300 Participating Enabling automated million million 110 campaignscustomer customer transactions every week records conversations
    • Our services. Across verticals. Consumer Durables Retail - Grocery Retail - Fashion Direct-to-home Mutual Fund Automotive Publishing Insurance Services Banking Travel FMCG NBFC NGO Customer Planning and Strategy Data Management - Build and Maintainence Analytics and Insights Campaign Management - Planning and Management Customer Relationship Centres Digital Experience and Analytics Creative and Content Marketing
    • Services Customer Planning and Strategy Customer Value and Experience Audit, Customer Marketing Maturity Assessment, Customer Journey Mapping, Loyalty Economics and Management Practice Data Management Data Model, Integration, Cleansing and Maintenence Analytics and Insights Model Building, Scoring, Business Intelligence and Dashboards, On-demand Insights Campaign Management and Marketing Automation Campaign Planning, Automation, Tracking and Execution Digital Experience and Analytics Listening, Social Media Intelligence, Digital Marketing, Mobile Marketing CRM, Loyalty Marketing and Management Customer Relationship Centre Creative and Content Marketing Services
    • Hansa CequityA partnershipthat delivers value.
    • Partnership Measure and optimize Value #1 every customer’s value. Customer Data Trends Reports or Purchase Data Integration and Web-based from POS Hub Insights Dashboards CustomerSense. Modern trade purchase data generates customer insights
    • Partnership Develop strategy using customer Value #2 intelligence and insights. Unified data sources creating new insights and engagements Traditional Data New Insights Creating Richer CRM Data from Online and more Meaningful Interactions Understanding Communication Opportunities
    • Partnership Deliver management-consultancy-quality Value #3 strategy across services. Industry leading Evangelists Custom Driving Adoption insights and and Knowledge Workshops of New Ideas Best Practices Leaders and Sessions and Technologies Custom workshops and strategy sessions to set benchmarks and share best practices
    • Develop high-quality journey mapping skillsPartnership to enhance customer experience Value #4 pre and post marketing execution. Research Data Journey Brand Driven Driven Map Alignment Insights Insights Building Workshops Customer Journey Mapping for a leading Automotive Company
    • Bring a brand ecosystem lens Partnership to their contact-strategy-oriented Value #5 journey maps Database Custom New Media Measurable of Lapsed Targeting via Engagement Engagement Users Social Media Elements ResultsCRM and Social Media come Together to Deliver Measurable Results
    • Partnership Increase analytics expertise and bring predictive analytics into Value #6 every engagement. Customer Data Real-time Predictive Viewing Scoring Delivery Models Behaviours Algorithm Marketing Subscriber Preference Modeling for a leading DTH operator
    • Three I’s of customer engagement Intelligence Ideas InteractionIntelligenceBrands will need to collect vast amounts of data fromwithin and outside the organization; determine whatdata to act on, how to act on it, when to act on it andwho should act on it.Ideaswith people on an emotional level.InteractionBrands will need to communicate their ideas andrespond to consumers’ needs at all times.
    • Why Hansa Cequity is the right partnerfor marketing teams in organizations.Strategists, analysts and technologists are We work with multiple internal stakeholders toinvolved right from the start of every project. create a seamless experience. We are able to use intelligence gathered fromdigital and traditional agency experts having multiple interactions and multiple channels atexpertise across mediums. any point of interaction.We have made strategic investments in We tie marketing analytics and metrics backproprietary tools & platforms. to business results.We employ an iterative & collaborative We can integrate both qualitative andapproach. quantitative data and use it to create insight to deliver results.Our team has proven experience to to deployideas across media channels and platform. Measurement is key to everything we do. We follow structured reporting and clientInteractions are monitored to help build a management protocols.more holistic view of the customer.
    • Hansa CequityA partnershipthat delivers value.