Cequity is a unique company. We help bring together your digital, analytics & campaign management into a unique Customer Relationship Centre that enriches your Customer equity. We do this by using superb Customer marketing processes that align these different disciplines into a coherent offering.

1. Hansa
Cequity
Welcome
to the age of
the customer

2. Analytics Marketing Customer
Data
Strategy Experience
New marketing service providers are
helping clients marry data, analytics,
marketing strategy and customer
experience to improve the
Forrester Research

3. Hansa
Cequity
We help companies
customer centric
enriching
customer equity

4. Aquire Retain Manage
acquire customers intelligently,
retain them optimally
and manage

5. Hansa Cequity Customer
Engagement Cloud
Hansa Cequity Customer
Data Marketing Digital
Engagement Cloud
Management
Platform
Optimization
Platform
Experience
Platform
Customer
Campaign
Analytics &
Management
Insights
Platform
Platform

6. Cequity TM
Customer
Customer Transaction
Transaction Customer
Customer Product
Product
Snapshot Data
Data Data
Data Service
Service Usage
Usage
Demographic Value Call Centre Product(s) Being
interactions Used
Socio-Economic Type
Web Access Type(s) of Prod-
Location Based Frequency
ucts Being Used
Ad-hoc Touch
Behaviourial Channels used Points Vintage of Usage
Trial Usage

7. Customer Transaction Customer Product
Data Analytics Campaigns Digital
Data Data Service Usage
Bringing multiple skills to help solve business problems
DATA ANALYTICS CAMPAIGNS DIGITAL
POS FORECAST WIN BACK WEB
INVENTORY PREDICTION INCREASE SOCIAL
LOYALTY WHAT IFs EXPAND MOBILE

8. Hansa Cequity
Customer
Marketing Cloud
CequityAce Analyser TM
Customer
Customer Cequity CequityAce Campaigner TM
Planning Marketing Snapshot
TM
Hub
Cequity Customer
Strategy and Customer
Blueprint Database
Marketing Centre
Development Technology
Platform

9. CequityAce
TM
platform to enable, manage analyse and
campaign across large databases.
CequityAce CequityAce CequityAce CequityAce CequityAce
TM TM TM TM TM
Enterprise Analyser Loyalty Digital Campaigner
Manager
Gather and Manage Data Analyse Data and Loyalty Platform Listening Platform Insight Driven
Draw Insights Campaign Delivery
Single View of Customer Loyalty Rule Engine Social Media Intelligence
Segmentation and Integrated with Social and Engagement Tools Campaign Operations
Data Enrichment Value Analysis Platforms for Rewards Intelligent Interactions
and Refinement and Engagment Social Media Dashboards
Advanced Analytics
Loyalty Insights and Content and
Dashboards Digital Marketing

10. Driven
to Deliver
Results
Higher Return on Customer Value
Higher Share of Customer Wallet
Higher Engagement per Customer
Better Return on Insights thro’
Actionable Analytics™
More Conversations per Customer
across Touch Points

11. Hansa
Cequity
32 300 Participating
Enabling automated
million
million 110 campaigns
customer customer
transactions every week
records conversations

12. Our services.
Across
verticals.
Consumer Durables
Retail - Grocery
Retail - Fashion
Direct-to-home
Mutual Fund
Automotive
Publishing
Insurance
Services
Banking
Travel
FMCG
NBFC
NGO
Customer
Planning and Strategy
Data Management -
Build and Maintainence
Analytics and Insights
Campaign Management -
Planning and Management
Customer Relationship
Centres
Digital Experience and
Analytics
Creative and
Content Marketing

13. Services Customer Planning and Strategy
Customer Value and Experience Audit, Customer Marketing
Maturity Assessment, Customer Journey Mapping, Loyalty
Economics and Management Practice
Data Management
Data Model, Integration, Cleansing and Maintenence
Analytics and Insights
Model Building, Scoring, Business Intelligence and Dashboards,
On-demand Insights
Campaign Management and Marketing Automation
Campaign Planning, Automation, Tracking and Execution
Digital Experience and Analytics
Listening, Social Media Intelligence, Digital Marketing,
Mobile Marketing
CRM, Loyalty Marketing and Management
Customer Relationship Centre
Creative and Content Marketing Services

14. Hansa
Cequity
A partnership
that delivers
value.

15. Partnership Measure and optimize
Value #1 every customer’s value.
Customer Data Trends Reports or
Purchase Data Integration and Web-based
from POS Hub Insights Dashboards
CustomerSense. Modern trade purchase data generates customer insights

16. Partnership Develop strategy using customer
Value #2 intelligence and insights.
Unified data sources creating new insights and engagements
Traditional Data New Insights Creating Richer
CRM Data from Online and more Meaningful
Interactions Understanding Communication
Opportunities

17. Partnership Deliver management-consultancy-quality
Value #3 strategy across services.
Industry leading Evangelists Custom Driving Adoption
insights and and Knowledge Workshops of New Ideas
Best Practices Leaders and Sessions and Technologies
Custom workshops and strategy
sessions to set benchmarks and
share best practices

18. Develop high-quality journey mapping skills
Partnership
to enhance customer experience
Value #4
pre and post marketing execution.
Research Data Journey Brand
Driven Driven Map Alignment
Insights Insights Building Workshops
Customer Journey Mapping for a leading Automotive Company

19. Bring a brand ecosystem lens
Partnership
to their contact-strategy-oriented
Value #5
journey maps
Database Custom New Media Measurable
of Lapsed Targeting via Engagement Engagement
Users Social Media Elements Results
CRM and Social Media come Together to Deliver Measurable Results

20. Partnership Increase analytics expertise and
bring predictive analytics into
Value #6
every engagement.
Customer Data Real-time
Predictive
Viewing Scoring Delivery
Models
Behaviours Algorithm Marketing
Subscriber Preference Modeling for a leading DTH operator

21. Three I’s of customer engagement Intelligence Ideas Interaction
Intelligence
Brands will need to collect vast amounts of data from
within and outside the organization; determine what
data to act on, how to act on it, when to act on it and
who should act on it.
Ideas
with people on an emotional level.
Interaction
Brands will need to communicate their ideas and
respond to consumers’ needs at all times.

22. Why Hansa Cequity is the right partner
for marketing teams in organizations.
Strategists, analysts and technologists are We work with multiple internal stakeholders to
involved right from the start of every project. create a seamless experience.
We are able to use intelligence gathered from
digital and traditional agency experts having multiple interactions and multiple channels at
expertise across mediums. any point of interaction.
We have made strategic investments in We tie marketing analytics and metrics back
proprietary tools & platforms. to business results.
We employ an iterative & collaborative We can integrate both qualitative and
approach. quantitative data and use it to create insight
to deliver results.
Our team has proven experience to to deploy
ideas across media channels and platform. Measurement is key to everything we do. We
follow structured reporting and client
Interactions are monitored to help build a management protocols.
more holistic view of the customer.

23. Hansa
Cequity
A partnership
that delivers
value.