Presented at the 2011 National HIV Prevention Conference, August 15 2011.

1. Strategic Communication PlanningNational HIV Prevention Conference• August 15, 2011Michelle Samplin-Salgado, JSIMindy Nichamin, JSIHadizaBuge, CDC

2. Connect. Create. Collaborate. Engage. Listen.

3. Listen. Who will you listen to? What will you listen about? How will you share what you learn? How will you use what you learn?

5. Engage. Who is empowered to engage? Who will you engage with? What is the goal of engaging? How will you address negative comments?

6. Create. What content will you use? How often? What skills do you have? What skills do you need?

7. Connect. How will your organization represent itself? Who will develop/repurpose the content? How will it integrate withyour organization?

8. Who are you trying to reach?*Pew Internet & American Life – resource for who is using which technologies

9. + you

10. FACEBOOK Increased real feedback and discussion

12. FACEBOOK Drive traffic to your site or share information.

13. FACEBOOK Build email list.* * Worth it if your audiences use email

15. FACEBOOK Promote events.

17. FACEBOOK Encourage people to take action Volunteer Advocate What else?

19. + you

20. TWITTER Connect with like-minded organizations

22. TWITTER Connect with the media

24. TWITTER Ask questions

25. TWITTER Engage people with frequent updates

27. TWITTER Provide real-time updates

30. TWITTER Coordinate a group in real time

32. + you

33. BLOG Publicize your expertise

35. BLOG Promote your cause or educate

37. BLOG Tell stories about your work* * Connect supporters to your cause

39. BLOG Engage people in your decisions

40. BLOG Promote your website and online information

42. + you

43. PHOTO SHARING SITES Getting and displaying group photos

45. PHOTO SHARING SITES Participating in group photo pools

46. 200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together.

48. + you

49. VIDEO SHARING SITES Encouraging conversation around video

51. VIDEO SHARING SITES Spreading the word

53. VIDEO SHARING SITES Voting for video

54. VIDEO SHARING SITES Ask people to provide videos

56. VIDEO SHARING SITES Host a video channel

57. + you

58. CDC and AIDS.gov mobile site

59. HIV/AIDS Service Locator

60. Making it happen

61. PEOPLE: Who are you trying to reach??

62. OBJECTIVES: What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.)

63. STRATEGY: How will you meet your objectives?(Consider your overall communications plan, organizational culture, and capacity)

64. TECHNOLOGY: What’s an appropriate technology?(A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.)

65. Build Internal Support Involve key leaders Start small/experiment/pilot-basis Provide and ask for stakeholders’ feedback Develop policies Highlight successes Conduct internal trainings

66. What would successlook like to YOU? What’s the purpose? How’s it measurable? What defines success?

67. Making It Real Goal: Increased number emails on list for fundraising and marketing purposes. Measurable? % increase in the email list # of people who say they joined email list because of something they saw on a social media channel % increase in the email list Success? 10% increase of people on your email list during a list-building promotion through social media

68. Facebook Insights

70. A Day in the life of AIDS.gov Remixed from the WeAreMedia Project www.wearemedia.org and NTEN.Project funded by the Surdna Foundation

72. New Media at CDC Given recent budget cuts how can CDC help you implement social media in your HIV prevention work and campaign? Take advantage of CDC social media tools to promote your HIV prevention efforts. Social Media Toolkit for consumers and CDC partners available online.

73. New Media at CDC (cont’d) Best Practices: Refer to these guidelines for information on clearance and security requirements, best practices and lessons learned in planning social media activities at CDC.

74. New Media at CDC (cont’d) Coming soon: HIV specific social media from CDC. Will be able to repurpose information. Coming soon: Apps for mobile devices that allow consumers to access and share CDC info on the go.

75. New Media at CDC (cont’d) Things to be aware of: content syndication for both classic and mobile sites (alleviates the need to create content).

76. cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf AIDS.gov/using-new-media wearemedia.org Idealware.org/reports/socialmedia