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Published

Presented by Jeremy Vanderlan in New York City at "Going Viral Against HIV and STIs" conference. December 7, 2010.

Presented by Jeremy Vanderlan in New York City at "Going Viral Against HIV and STIs" conference. December 7, 2010.

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Transcript

  • 1. MOBILE APPLICATIONSGoing Viral Against HIV and STIs
  • 2. Mobile Growth Rate
  • 3. Content Creation Approach
  • 4.  I’m bored. I’m microtasking. I’m local. I’m social.
  • 5.  I’m bored. Distract me!
  • 6.  I’m microtasking. Answer my question.
  • 7.  I’m local. Where am I? What’s here?
  • 8.  I’m social. Check this out!
  • 9. Content depends on contextual cues. This also applies to desktop in different scenarios.
  • 10.  I’m bored.  Entertainment  Distraction  Timesink
  • 11.  I’m microtasking.  Searchable  Indexable  Easy to find/navigate  Lightweight
  • 12.  I’m local.  Resources  Maps  Directions
  • 13.  I’m social.  Shareable  Fodder for discussion  Grindr
  • 14. Mobile vs. DesktopNative vs. Web App Touch vs. Feature
  • 15.  I’m bored.  Interactive!  Video  Native games
  • 16.  I’m microtasking.  Bringmost important content to the forefront.  Easy differentiation between essential/non-essential.  Web apps best suited.
  • 17.  I’m local.  Check-ins  Reviews  Geolocation  Combination of native/web apps
  • 18.  I’m social.  Fits on the screen  No scroll  Touch point  Communicates a message in less than 5 seconds
  • 19. Tiers of Adoption SMS  Lowest common denominator  Universal adoption Mobile Web  Nearly universal Native Applications  Targeted experience  Platform specific
  • 20. Intersection of Social Media / Mobile Foursquare Twitter Facebook Places Gowalla Geolocation
  • 21. AIDS.gov Mobile Site
  • 22. AIDS.gov Mobile Locator
  • 23. Further Reading… Josh DavisLuke Wroblewski Tapworthy -http://www.lukew.com/ http://oreilly.com/catalog/0636920001133Twitter: @lukew Twitter: @globalmoxie