MOBILE APPLICATIONSGoing Viral Against HIV and STIs
Mobile Growth Rate
Content Creation Approach
   I’m bored.   I’m microtasking.   I’m local.   I’m social.
   I’m bored. Distract me!
   I’m microtasking. Answer my question.
   I’m local. Where am I? What’s here?
   I’m social. Check this out!
Content depends on contextual cues. This also   applies to desktop in different scenarios.
   I’m bored.     Entertainment     Distraction     Timesink
   I’m microtasking.     Searchable     Indexable     Easy to find/navigate     Lightweight
   I’m local.     Resources     Maps     Directions
   I’m social.     Shareable     Fodder   for discussion     Grindr
Mobile vs. DesktopNative vs. Web App Touch vs. Feature
   I’m bored.     Interactive!        Video        Native   games
   I’m microtasking.     Bringmost important content to the forefront.     Easy differentiation between essential/non-e...
   I’m local.     Check-ins     Reviews     Geolocation     Combination   of native/web apps
   I’m social.     Fits         on the screen        No scroll        Touch point        Communicates a message in le...
Tiers of Adoption   SMS     Lowest common denominator     Universal adoption   Mobile Web     Nearly   universal   N...
Intersection of Social Media / Mobile   Foursquare   Twitter   Facebook Places   Gowalla   Geolocation
AIDS.gov Mobile Site
AIDS.gov Mobile Locator
Further Reading…                                    Josh DavisLuke Wroblewski                                    Tapworthy...
Upcoming SlideShare
Loading in...5
×

Mobile Applications

517

Published on

Presented by Jeremy Vanderlan in New York City at "Going Viral Against HIV and STIs" conference. December 7, 2010.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
517
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Mobile Applications

  1. 1. MOBILE APPLICATIONSGoing Viral Against HIV and STIs
  2. 2. Mobile Growth Rate
  3. 3. Content Creation Approach
  4. 4.  I’m bored. I’m microtasking. I’m local. I’m social.
  5. 5.  I’m bored. Distract me!
  6. 6.  I’m microtasking. Answer my question.
  7. 7.  I’m local. Where am I? What’s here?
  8. 8.  I’m social. Check this out!
  9. 9. Content depends on contextual cues. This also applies to desktop in different scenarios.
  10. 10.  I’m bored.  Entertainment  Distraction  Timesink
  11. 11.  I’m microtasking.  Searchable  Indexable  Easy to find/navigate  Lightweight
  12. 12.  I’m local.  Resources  Maps  Directions
  13. 13.  I’m social.  Shareable  Fodder for discussion  Grindr
  14. 14. Mobile vs. DesktopNative vs. Web App Touch vs. Feature
  15. 15.  I’m bored.  Interactive!  Video  Native games
  16. 16.  I’m microtasking.  Bringmost important content to the forefront.  Easy differentiation between essential/non-essential.  Web apps best suited.
  17. 17.  I’m local.  Check-ins  Reviews  Geolocation  Combination of native/web apps
  18. 18.  I’m social.  Fits on the screen  No scroll  Touch point  Communicates a message in less than 5 seconds
  19. 19. Tiers of Adoption SMS  Lowest common denominator  Universal adoption Mobile Web  Nearly universal Native Applications  Targeted experience  Platform specific
  20. 20. Intersection of Social Media / Mobile Foursquare Twitter Facebook Places Gowalla Geolocation
  21. 21. AIDS.gov Mobile Site
  22. 22. AIDS.gov Mobile Locator
  23. 23. Further Reading… Josh DavisLuke Wroblewski Tapworthy -http://www.lukew.com/ http://oreilly.com/catalog/0636920001133Twitter: @lukew Twitter: @globalmoxie
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×