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Koreacomm - Does Web 3.0 exist?


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This is the presentation i did for the Korean Broadcasting Corporation. They asked me to discuss web 3.0 - i responded that i didnt know for certain that another version of the web was really a useful concept, but that if we had to use such terms, i think it would draw on the sets of concepts in this presentation.

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Koreacomm - Does Web 3.0 exist?

  1. 1. Evolution of Mobile Services Web 3.0? Mobile 2.0? Cloud 1.0?
  2. 2. Me <ul><li>By day: SEO Specialist, Incisive Media </li></ul><ul><li>By night:, co-founder </li></ul><ul><li>Hours: Linkedin, Youtube, Twitter, Facebook, Gmail, Google </li></ul>
  3. 3. “ The future is already here - it is just unevenly distributed” - William Gibson
  4. 4. Many webs, many stories <ul><li>Web 1.0 - the read web </li></ul><ul><ul><li>http, smtp, ftp, </li></ul></ul><ul><ul><li>Reading about scoble’s kittens </li></ul></ul><ul><li>Web 2.0 - the read/write web </li></ul><ul><ul><li>RSS, Ajax, SOAP, XML </li></ul></ul><ul><ul><li>Uploading your own kitten </li></ul></ul><ul><li>Web 3.0 - the decentralised read/write web </li></ul><ul><ul><li>XFn, FOAF, A-GPS, Wifi, </li></ul></ul><ul><ul><li>Connecting to others via your kitten </li></ul></ul>
  5. 8. Unlimited shelf space?
  6. 9. Think about where your users really are… Search Social Aggregators Delicious StumbleUpon Twitter Facebook Digg Publish SEO Editorial Feeds Upload
  7. 10. The reach of a typical website
  8. 11. The reach of social networks
  9. 12. The reach of search networks
  10. 13. Why are they visiting these other destinations? <ul><li>Downloading / Accessible </li></ul><ul><li>Web 1.0 </li></ul><ul><ul><li>Webmail </li></ul></ul><ul><ul><ul><li>SMTP / POP3 </li></ul></ul></ul><ul><ul><li>Web search (Spiders) </li></ul></ul><ul><ul><li>Filesharing Networks </li></ul></ul><ul><ul><ul><li>Napster, Limewire </li></ul></ul></ul><ul><ul><li>Distributed computing </li></ul></ul><ul><ul><ul><li>Torrent / SETI </li></ul></ul></ul><ul><li>Uploading / Engaging </li></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>Feeds </li></ul></ul><ul><ul><ul><li>XML / RSS </li></ul></ul></ul><ul><ul><li>Rich interfaces </li></ul></ul><ul><ul><ul><li>SOAP / AJAX </li></ul></ul></ul><ul><ul><li>Discovery </li></ul></ul><ul><ul><ul><li>Wikis </li></ul></ul></ul><ul><ul><ul><li>Server Side </li></ul></ul></ul><ul><ul><ul><li>Tags </li></ul></ul></ul><ul><ul><li>Thin client layers </li></ul></ul><ul><ul><ul><li>Mobile / iPods / PDAs </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><li>Webservices </li></ul></ul><ul><ul><ul><li>Mashups </li></ul></ul></ul><ul><ul><ul><li>Widgets </li></ul></ul></ul><ul><ul><ul><li>APIs </li></ul></ul></ul><ul><li>Embrace an evolutionary trend in online services. </li></ul><ul><ul><li>Direct result of broadband </li></ul></ul><ul><ul><li>Migration from client side processing to server side computing </li></ul></ul><ul><ul><li>Coming of age: Web ‘page’ metaphor no longer makes any sense </li></ul></ul><ul><ul><li>“ Doorways” & “Portals” become “Streams” & “Rivers” </li></ul></ul>
  11. 14. Web 3.0 Synonomous with Semantics <ul><li>Aggregation is core to web 3.0 innovation </li></ul><ul><li>Machine readable, human meaningful </li></ul><ul><li>Decentralised resources </li></ul><ul><li>Any access point </li></ul><ul><li>Threaded relevance </li></ul><ul><li>Unlimited meta data </li></ul>
  12. 15. “ Google, we have a problem” <ul><li>Persistently relevant - do such conditions ever exist? </li></ul><ul><li>Finding over searching - do humans trust machines? </li></ul><ul><li>Semantic relevance relies on decent metadata - but who creates it? </li></ul>
  13. 16. Gazza izza footballer + hazza drinking problem
  14. 17. Metacrap <ul><li>Doctorow's seven insurmountable obstacles to reliable metadata are: </li></ul><ul><li>People lie </li></ul><ul><li>People are lazy </li></ul><ul><li>People are stupid </li></ul><ul><li>Mission Impossible: know thyself </li></ul><ul><li>Schemas aren't neutral </li></ul><ul><li>Metrics influence results </li></ul><ul><li>There's more than one way to describe something </li></ul>
  15. 18. Whoa! Too much information.
  16. 19. Managing meta-crap <ul><li>Location data might be a good starting point to think about semantic data </li></ul><ul><li>Collaboration may be good way to gather meta data </li></ul><ul><li>From a user experience perspective location based services resemble meaningful connections generated by machines </li></ul><ul><li>Despite meta data crisis, we can simulate and infer reliability, via recommendation, referral & trusted sources </li></ul>
  17. 20. Post from where I am to where my people be
  18. 21. Collaborative Meta Data
  19. 23. Artful Mapping / Meaningful GPS
  20. 24. Mobile Mashups
  21. 25. Human meaningful <ul><li>Discovery: friends in high places </li></ul><ul><li>Cultural identity: be yourself </li></ul><ul><li>Always on: All I care about all of the time </li></ul><ul><li>Live now: disrupt physical limits </li></ul><ul><ul><li>where am I? where are you? </li></ul></ul><ul><li>Omnipotence: Participate from wherever I am </li></ul><ul><li>Omnipresence: Niche networks to networked niches </li></ul>
  22. 26. Transformation Takeaway <ul><li>Think about where your users really are </li></ul><ul><ul><li>visiting other sites via SERPs </li></ul></ul><ul><ul><li>socialising in networks </li></ul></ul><ul><ul><li>reading blogs </li></ul></ul><ul><ul><li>mobile </li></ul></ul><ul><li>Why are they visiting these other destinations? </li></ul><ul><ul><li>What tools do they need? </li></ul></ul><ul><ul><li>What platforms are they on? </li></ul></ul><ul><ul><li>What can you make use of? </li></ul></ul><ul><ul><li>APIs, apps, blogging, video, socnets, mobile </li></ul></ul>
  23. 27. <ul><li>Thanks for listening! </li></ul><ul><li>Jonathan Allen </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>+44 7946 636 439 </li></ul>