Navigation & Location Europe 2009 Condensed

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Condensed version of the presentation I gave in Amsterdam. Please get in touch if you have any questions - alex AT totalhotspots.com

Condensed version of the presentation I gave in Amsterdam. Please get in touch if you have any questions - alex AT totalhotspots.com

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  • 1. Location based social networking Alex Housley @ahousley Navigation & Location Europe, Amsterdam - 11th June 2009
  • 2. Total Hotspots • Global Wirefree Community - impartial helping people find Wi-Fi connectivity • Founded by Alex Housley in 2004 to “scratch an itch” whilst studying Business Computing at City University • Experienced management team (ex- Microsoft, D&B, PWC) • Clients include leading service providers, venue owners and technology companies • iPhone app recently launched in partnership with Rummble
  • 3. Rummble • Easy way to share the places you love • Aiming to become #1 location based social discovery platform • Developed a unique trust algorithm - enabling relevance & speed of discovery • Founded by Andrew Scott: 9 years mobile experience; 4 startups; successful exit of web development company • World class board, advisors backed by leading academic research
  • 4. LBS in 2004 • Higher Cost - location lookup, data usage, international roll-out • Lower Usability - small screen size, UI flexibility • Less Awareness • of social software • of location based services
  • 5. 2009...
  • 6. Travel Guides
  • 7. Travel Guides Websites
  • 8. Travel Guides Websites Mobile Socnets
  • 9. Travel Guides Websites Mobile Socnets Search Engines
  • 10. Travel Guides Websites Mobile Socnets Search Engines Mobile Services
  • 11. Social Explodes • > 200 million Facebook users. • 700k new users each week • > 30m accessing via their mobile device. • Twitter is “going nuclear”. • Growth across all demographics.
  • 12. Context Location + Time + Usage History + Social Graph via @EdParsons, Google
  • 13. Relevance • Information overload. • Limited time and screen real estate. • We need filters! • We have unique trust networks.
  • 14. Browser vs App • Arms race to build apps for each platform • Objective C takes approx 5x code to comparable web app! • 30s to compile and launch • 5x longer than web apps - via @JofArnold
  • 15. Browser vs App • UI responsiveness • JSON vs XHTML • Currently no access to camera or compass • Google believe mobile web is the future...
  • 16. Next Generation Mobile Mapping • Dots on mobile maps clutter easily. • Rummble takes maps beyond “what’s where” and “A to B” routing. • Mobile maps and lists of results have relative pros and cons. What happens when combined?
  • 17. Neighbourhood View • Won TeleAtlas’s Global Award 2009 - “Disruptive Innovator” • Helps users decide which direction to physically go • Quicker than clicking individual map items
  • 18. Platform War
  • 19. iPhone 3G S • Google Map Views (Mapkit) • Dynamic Map Markers • Safari - geolocation API and offline support (Google Gears) • In-App Purchases • Compass • Peer-to-Peer (Gamekit) - talk over bluetooth, share geocontent. Not so convinced about bluetooth... • Graphics - 3D support • Find (and wipe!) my iPhone • Push Notifications
  • 20. Android • Unrestrictive platform • Background apps • Strong location APIs • Further announcement coming soon...
  • 21. Windows Mobile • Microsoft are taking location seriously • Live ID - open ID provider since Oct 2008 • Windows Mobile 6.5 SDK • Excellent Handsets Coming Soon... • Device variation - resolution, input, etc • Fluid.net Controls - touch gestures compatible with WM 5+ • Total Hotspots / Rummble winners of most improved app at Mobile Incubation Week
  • 22. Windows Mobile • Microsoft are taking location seriously • Live ID - open ID provider since Oct 2008 • Windows Mobile 6.5 SDK • Excellent Handsets Coming Soon... • Device variation - resolution, input, etc • Fluid.net Controls - touch gestures compatible with WM 5+ • Total Hotspots / Rummble winners of most improved app at Mobile Incubation Week
  • 23. Mobile Local Information Browser SMS App 50.00 37.50 25.00 12.50 Source: comScore Mobile 0 2008 2009
  • 24. What a mess...
  • 25. So, where’s the money? • The location based services opportunity is huge! “The (User Location Market) … • Location is a commodity. will nearly triple in revenue this year, to $1.3 billion from $485 million in 2007, and will reach • Lower barriers to entry. $8 billion in 2011.” Gartner Research
  • 26. So, where’s the money? • Location is now a commodity • Premium Model • Subscription / Micro-payments • Advertising / Commission • By-products - API, data, business process
  • 27. Privacy • Lack of understanding? • Opt-in • Granularity: who? location accuracy? time? • Prompts: app or system level?
  • 28. Dank je! • alex@totalhotspots.com • @ahousley on Twitter • Download Total Hotspots or Rummble for iPhone. • Register and stay in touch for news about other platforms!