Why is Social Media Important


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What is social media and why is it important? A quick overview of the Big Three social network sites along with some interesting facts and reasons to take the plunge into social media. http://www.angco.biz

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Why is Social Media Important

  1. 1. What is social media?
  2. 2. Social Media Social media is about connecting with people. It’s about having conversations online. It’s dialogue. Not monologue. It’s Facebook, Twitter, blogs and more. Social media is listening first. Selling second. Social media has changed everything. From the way people are recruited and hired to consumer expectations and customer support.
  3. 3. That’s just for starters
  4. 4. Why is social media important?
  5. 5. The Big Picture 1.8 billion Internet users worldwide 259million Internet users in N. America 425 million Internet users in Europe 90 trillion emails sent in 2009 126 million blogs on the Internet
  6. 6. Why Facebook • 400 million users, 200 of which login into site regularly • Facebook connects people personally and professionally through messages, videos, pictures and more • More than 1.5 million pieces of content, such as links, blogs, notes, etc., are shared on Facebook. Daily.
  7. 7. Why Facebook • 1.5 million active business pages • More than 20 million people become fans of Pages each day • The fastest growing segment on Facebook is 55 to 65 year-old females
  8. 8. “It took us 8 years to reach 1.5 million registered users in the era of email. It took us only 5 months to acquire the same number of users on Facebook.’’ Facebook Nov 2009: Excerpt from “Connect brings JibJab New Users”
  9. 9. Brand Awareness In The Old Days It only took 38 years to reach 50 million users via radio And a mere 4 years for television
  10. 10. A Shift in Brand Awareness Whoa! 90% of people who can skip TV ads DO 78% of consumers trust peer recommendations 18% of traditional TV campaigns generate a positive ROI 34% post opinions about products and brands on Millennial & Gen Y’ers their blog outnumbering the Baby Boomers and 36% think more positively about companies that have have $350 billion in direct blogs spending power, Only 14% trust ads 96% join social networks
  11. 11. • Second largest search Why engine. In the world • Largest video site on the web • 3.5 million DAILY visitors • 2 billion videos viewed every day. That’s nearly double the prime time audience of the three major U.S. networks combined.
  12. 12. Why Twitter Businesses use Twitter to connect with customers and converse with them. And connect with prospects. Twitter is used to provide customer service. And it’s used to drive traffic to web site. Twitter’s surpassed the 10 billion tweet milestone. Twitter gives an immediate pulse on what people are talking about.
  13. 13. Discover the power of social media Are you ready?
  14. 14. contact AngCo today for a free consultation www.AngCo.biz