What is social media and why is it important? A quick overview of the Big Three social network sites along with some interesting facts and reasons to take the plunge into social media. http://www.angco.biz
Social media is about connecting with
people. It’s about having conversations
online. It’s dialogue. Not monologue.
It’s Facebook, Twitter, blogs and more.
Social media is listening first. Selling second.
Social media has changed everything. From the
way people are recruited and hired to consumer
expectations and customer support.
The Big Picture
1.8 billion Internet users worldwide
259million Internet users in N. America
425 million Internet users in Europe
90 trillion emails sent in 2009
126 million blogs on the Internet
• 400 million users, 200 of which login
into site regularly
• Facebook connects people personally and
professionally through messages, videos,
pictures and more
• More than 1.5 million pieces of content,
such as links, blogs, notes, etc., are
shared on Facebook. Daily.
• 1.5 million active business pages
• More than 20 million people become
fans of Pages each day
• The fastest growing segment on Facebook
is 55 to 65 year-old females
“It took us 8 years to reach 1.5 million
registered users in the era of email. It
took us only 5 months to acquire the
same number of users on Facebook.’’
Facebook Nov 2009: Excerpt from “Connect brings JibJab New Users”
Brand Awareness In The Old
It only took 38
years to reach
50 million users
And a mere 4
A Shift in Brand Awareness
90% of people who can skip TV
78% of consumers trust
peer recommendations 18% of traditional TV campaigns
generate a positive ROI
34% post opinions about
products and brands on Millennial & Gen Y’ers
their blog outnumbering the Baby Boomers
36% think more positively
about companies that have have $350 billion in direct
blogs spending power,
Only 14% trust ads 96% join social networks
• Second largest search
Why engine. In the world
• Largest video site on the web
• 3.5 million DAILY visitors
• 2 billion videos viewed
every day. That’s nearly
double the prime time
audience of the three major
U.S. networks combined.
Businesses use Twitter to connect with customers
and converse with them.
And connect with prospects.
Twitter is used to provide customer service.
And it’s used to drive traffic to web site.
Twitter’s surpassed the 10 billion tweet milestone.
Twitter gives an immediate pulse on what people
are talking about.
Discover the power of social
Are you ready?
contact AngCo today for a free consultation