Twitter 101 workshop

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Learn why Twitter is an essential tool for business and develop a strategy that's right for you.

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  • Mashable’s Twitter Guidebook - http://mashable.com/guidebook/twitter/
  • MentionUsing a person’s Twitter username, you and others can mention them in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith
  • RetweetWhen you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.
  • If you want to privately Tweet to a particular user who's already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"
  • HashtagUsers often put # and then a word or phrase in their Tweets to categorize them for others eg: "Check out our new products for the Fall: http://t.co/link2 #fallsale" Think of hashtags as the theme of your Tweet. Users can then click on a hashtag to see other similarly-themed tweets and find yours in search.
  • Lists - Curated groups of other Twitter users. Used to tie specific individuals into a group on your Twitter account. Displayed on the right side menu of your homepage.
  • Twitter’s X FactorInfluence - 6 times as much content (Blogs, Tweets, etc.) is created by those on on Twitter, than those who are not - Twitter has the most powerful influencers. (ExactTarget and CoTweet Study August 3, 2010)Brevity - 140 characters - short, to the point. Accessibility - Don’t need to be a ‘friend’ or follower to connect and have a conversation. Great leveler. Story of #socialstory conferenceInteraction - Conversations, Connections, Sharing.Versatility - Universal use. Doesn’t do just one thing, it does it all. Text, images, video, links.
  • There really are no real ‘rules’ about how to use Twitter - but there are right and wrong ways to engage with people.
  • Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
  • Listen. Regularly monitor the comments about your company, brand, and products.
  • Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
  • Respond. Respond to compliments and feedback in real time
  • Reward. Tweet updates about special offers, discounts and time-sensitive deals.
  • Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.
  • Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
  • Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about yourvoice as you Tweet. How do you want your business to appear to the Twitter community?
  • Backgrounds
  • URL Shorteners
  • Photo Sharing
  • Video Sharing
  • Tweetstats
  • Klout
  • Seesmic
  • Hootsuite
  • TweetDeck
  • Twitter 101 workshop

    1. 1. The Wonderful World of Twitter<br />
    2. 2. What We’re Going to Cover<br />What is Twitter?<br />Getting Started<br />Twitter How To’s & Resources<br />The Language of Twitter<br />Why Twitter?<br />Who’s Using It & How<br />Twitter Tools<br />Measuring Twitter<br />Managing Twitter<br />Hands On<br />
    3. 3. What is Twitter?<br />Twitter is an information network made up of 140-character messages.<br />Just started @arnoldmcp Twitter workshop.<br />
    4. 4. Getting Started<br />
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    13. 13. Twitter How To’s& Resources<br />
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    17. 17. The Language of Twitter<br />
    18. 18. Mentions<br />
    19. 19. Mentions<br />
    20. 20. Retweet<br />
    21. 21. Message (DM)<br />
    22. 22. #hashtags<br />
    23. 23. Lists<br />
    24. 24. Lists<br />
    25. 25. Why Twitter?<br />
    26. 26. What is it about Twitter?<br />Influence Brevity Accessibility<br />InteractionVersatility<br />
    27. 27. Who’s Using Twitter<br /><ul><li>95 million Tweets per day – Jan 2011*
    28. 28. 175 million users Worldwide.- Jan 2011*
    29. 29. 370,000 new sign-ups daily*
    30. 30. Average age of users in the US – 35**
    31. 31. Average income of users in the US $68,700**</li></ul>* www.twitter.com<br />**Source Marketing Profs Research Spotlight Twitter 2010<br />
    32. 32. What’s in it for you?<br /><ul><li>When users share links on Twitter - 40.1% click through, Facebook is 24%, Email is 15.2%, Banner ads is averaging 0.2 or 0.3%.
    33. 33. 79% of consumers who follow brands are more likely to recommend a brand.
    34. 34. 67% of consumers are more likely to buy brands after becoming a follower.</li></ul> <br />Source Marketing Profs Research Spotlight Twitter 2010 & Wikipedia<br />
    35. 35. So What Does This Mean?<br />Twitter users not only have influence but they have buying power. <br />If you’re not there, you’re missing out.<br />
    36. 36. Who’s using it & how?<br />
    37. 37. Ways To Use Twitter<br />Share<br />Listen<br />Ask<br />Respond<br />Reward<br />Leadership<br />Champion<br />Find your own voice<br />
    38. 38. Share<br />
    39. 39. Listen<br />
    40. 40. Ask<br />
    41. 41. Respond<br />
    42. 42. Reward<br />
    43. 43. Leadership & Know how<br />
    44. 44. Be a Champion<br />
    45. 45. Establish Your Own Voice<br />
    46. 46. Twitter Tools<br />
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    52. 52. http://arnoldimcpherson.com/2011/01/a-brand-new-year-a-new-adventure-begins/<br />http://bit.ly/gEhCfl<br />
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    58. 58. Measuring Twitter<br />
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    66. 66. Managing Twitter<br />
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    73. 73. http://isparade.jp/786592<br />
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    77. 77. Hands On<br />

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