4. ON THE UP
@AGENCY2
#SMARTERSOCIAL
DIGITAL AD SPEND PERCENTAGE SHARE OF TOTAL
ADVERTISING SPEND
BY COUNTRY 2015
1. UK 50%
2. NORWAY 45%
3. CHINA 43.6%
4. AUSTRALIA 43.3%
5. DENMARK 43.1%
6. NETHERLANDS 35.4%
7. CANADA 34.3%
8. US 31.3%
9. SWEDEN 30.5%
10. SOUTH KOREA 28.4%
SOURCE: eMARKETER
12. IDENTIFY WHAT PEOPLE CARE ABOUT
@AGENCY2
#SMARTERSOCIAL
INSPIRE
DRIVE
ENGAGEMENT
ENCOURAGE
CONSIDERATION
CONVERT SUPPORT
http://www.socialinsightengine.com/
13. IDENTIFY TYPES OF CONTENT THAT IS SHARED
@AGENCY2
#SMARTERSOCIAL
INSPIRE
DRIVE
ENGAGEMENT
ENCOURAGE
CONSIDERATION
CONVERT SUPPORT
http://buzzsumo.com/
21. GOOD
@AGENCY2
#SMARTERSOCIAL
The challenge from Travel brand:
Drive bookings across key hotels
Target Audience: Young professionals
Result: Compared to content focused on product and discounts, our
insight driven posts significantly increased booking rates by over 5x,
with a CPA of 2.5x lower.
Insight: The Social Insight
Engine reveals that this
target audience is
predisposed to Michael
Palin and “trying interesting
foods”.