1. March2016
OurExpertise &CaseStudies

2. About Us
 We haveExtensiveindustryexperiencewithglobalclientnames
 HighlyexperiencedTeam of20+people comprisingofSocialStrategists,ContentSpecialists,Creative,Web &Mobile Technology
Experts, Industry&domain expertswithInternationalSocialMedia Research& InfluencerManagementexperience
 We havethe largestpanelofInfluencersinthecountry
o Bloggers
o YouTubers
o Tweeples
o Instagramers
o Facebookers
 DefinedalgorithmaroundInfluencerEngagement
 OfficesinBangalore&Mumbai

3. Services We Offer
 Social Media Marketing
 Influencer Management
 Monitoring/ ORM
 Community Management
 Content Marketing
 Research, Insights & Social Media Analytics
 Creative
 MobileIntegration – Missed Calls

4. How We Deliver Social
End-to-end Social Media
Program Management
SocialMediaCampaigns SupportingTechnology Content & Mediadesignedfor
Social
 SocialMediaStrategy
 StakeholderEducationonsocialmedia
constructs
 ManagedexecutionoftheSocialmedia
program
 AdvertisingBudgetsand Campaign
management
 AnalyticsandReporting
 CampaignPlanningandScheduling
 CampaignExecution
 Budgetmanagement
 Analytics
 Rapid-deploymentMobileApp
Platform
 Complextosimplewebsitestosupport
socialcampaigns
 Short-termandSeasonalwebsites
 DefinedalgorithmaroundInfluencer
Engagement
 EducationalVideosandContent
 CorporateVideosandothermedia
 CreativeBanners,andend-to-end
CampaigncreativeSupport

5. We Deliver Content & Social for Large Brands

6. Our Influencer Pyramid

7. Who is an Influencer to us
Influencer’s are picked basis Good
• Frequency of activity on their property
• Klout
• Page Rank, Alexa
• Social presence
• Quality of Writing
• Variety in Writing
• Knowledge of Subject
• Connect with their readers, etc

8. Case Studies

9. Twitter’s First Acquisition inIndia – ZipDial
 ZipDial’sTwitteraudiencegrew by486%overa periodof 1 yearand4 months
 Increasedvisibilityfor ZipDial’sservicesthroughspecializedcasestudiesnearlyeverymonth
 Builtthought leadershipthroughinsightfularticlesandevents
 Created‘MobileTruth’, anonlinepropertythatresultedin reachingover 892,996Twitter timelines
with zerospend
 Live coverageof majorindustryeventsandawardceremoniesto drive engagement
 Email newsletterscoveringmajortopicsof interestforbrandmanagers,marketers, anddigital
marketersacrossdatabase
How ZipDial grew its audience, became athought leader&amplifiedbrand awareness in 2013-
14

10. Theprimaryobjectivewastokeepthe FlipkartBig BillionDaysSaleon thetopofcustomersmindsthrough:
• Startingpositiveconversationsaroundthesale
• Generatingbuzzaroundthesale
• Gettingcustomerstocreatewishlists
• AmplifingthereachofFlipkartmarketingcollaterals
• Highlightingthebestdealsandoffer
• Emphasizingtheseamlessshoppingexperienceon theapp
RippleLinkswasabletodeliverqualitycontentthroughinfluencersincludingmultimediacontentlikememes, dubsmashvideosandvideos,blogson
shorttimelines.
Flipkart: #BigBillionDays, other exclusive launches

11. ExideLifeInsurance: Crowdsourcing Rich Media
http://www.ritchstyles.com/2015/07/heres-how-to-plan-happy-future.html

12. KotakMahindra Bank: Creatingbuzz aroundtakeover andincreasednetwork
https://twitter.com/NehaDhupia/status/600564014452617217 https://twitter.com/atulkasbekar/status/600573657035968512
 IncreaseawarenessaboutKotakMahindraBank’sextensivenetworkof banksacrossthe country.
 Bring to the forefrontthe reasonswhypeoplewouldwant to visit theseplaces
 Seedsocialchatteraroundthetheme of #KonaKonaKotakwhilepromoting thenew microsite