1. 2015 GROWTH in PROGRAMMATIC
Top CPG BRANDS most SUCCESSFUL
MOBILE SUPPLIERS
Most POPULAR AUDIENCES BOUGHT in 2015
8 %
6 0 %
4 %
1 7 %
5 %
6 %
D E M O G R A P H I C
D E M O G R A P H I C
S H O P P E R S
A U T O S P O R T S
S H O P P E R S
D I N I N G
T R AV E L E R
1 0 %
1 2 %
B i g B o x
S h o p p e r
H o l i d a y
S h o p p e r
1 0 %
E t h n i c i t y
4 %
I n c o m e
2015 MOBILE PROGRAMMATIC
YEAR in REVIEW
© 2016 NinthDecimal | ninthdecimal.com
H 1
Q 1 2 6 . 1 M M
1 1 0 M M
3 7 0 M M
4 9 0 M M
Q 2
Q 3
Q 4
H 2
H 1 t o H 2
%
G R O W T H
2014
TOP VERTICALS
Salad Eater
Healthy Living
Value Seeker
Outdoor Enthusiast
Movie Goer
Sports Enthusiast
Fast Food Eater
College Student
Beach Goer
New Mom
Luxury Shopper
Pet Owner
Green Shopper
DIYer
Coffee Drinker
New Mover
New Job
Concert Goer
Workout Warrior
Working Mom
Holiday Shopper
2015
TOP VERTICALS
5 0 %
3 6 %
G e n d e r
A g e
4 9 %
L u x u r y
S h o p p e r
2 9 %
D e p t . S t o r e
S h o p p e r
What VERTICALS are BUYING
MOBILE PROGRAMMATIC?
2
1
3
4
5
CPG
Auto
Retail
Healthcare
Education
Auto
Retail
QSR
CPG
Beauty
430
2 8 %
1 %
4 %
4 %
1 %
2 %
2 %C P G
O T H E R
Q S R
F I N A N C E
T E C H
L AW
E N T E R TA I N M E N T
2 6 %
A U T O
1 5 %
7 %
1 0 %
R E TA I L
E D U C AT I O N
H E A LT H C A R E
TREND SHIFT: New VERTICALS finding
VALUE in PROGRAMMATIC
Methodology: Market trend findings based on data from NinthDecimal’s audience intelligence platform and
NinthDecimal’s mobile audience segments sold programmatically through its partnerships with the leading
programmatic platforms.