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Inexpensive Marketing2009
1. Using What’cha Got!
Using the Internet Wisely (and inexpensively)
Matthew Rathbun, Director of Professional Development
ABR, ABRM, AHWD, ASR, CSP e-PRO, GRI, GREEN, QSC, SRS, SRES
Licensed Broker
3. THE WHAT AND WHY OF REAL
Swanepoel: “87% of Brokers feel that servicing
smarter and more informed consumers I their
largest concern”
Marc Davison, 1000 Watt Consulting: “How
long can a trillion dollar industry sustain
disregard for the iPOD, MySpace, Facebook,
YouTube, Starbucks, text messaging and
brand conscious consumers?”
4. SWANEPOEL REPORTS
“Failing to make a decision (to
change) is simply not an option
– the market will make one for
you.”
(Swanepoel Report)
5. THE WHY OF TECHNOLOGY
1%
1% 38%
2%
5%
6%
Internet (38%)
Realtor (33%)
Yard Sign (14%)
Home Builder (6%) 14%
Friend/Relative (5%)
Knew Seller (2%) 33%
Flyer/House Book (1%)
Print Media (.87%)
Source: 2008 NAR Profile of Buyer and Sellers
6. Facebook Demographics
• 170% Growth in 35-45 year olds in past
year
• Average age of a user is 32
• Majority are College Graduates
• Largest increase of users are those over
55 in the past year
• 175 million active users
• Average users have 120 friends
• 18 million update daily
• Over 3 Billion minutes spent on
7. WHAT’S DOIN’ – GETTING THE
Good Ol’ Fashion Door Knocking
Being Around – Getting Noticed
Introduction Letters
Popcorn and Home-staging DVD from
Home Warranty Company
Packet of Seeds with you business
cards – hand delivered…
Hanging out at Bookstores / Coffee
Houses
8. WHAT’S DOIN’
Volunteering at…
Local Networking Groups
Co-marketing with Affiliates
Consumer Education Classes
Using Visual Tour for Buyer Showcase
10. MLS IS OUR FRIEND!
Using the MLS
Send Letters to those who rented 9-12
months ago regarding the buyer market
Tax Record labels for postcards made
on home printer
MLS Listing e-Mail Drip Campaign
Personal Promotions on Visual Tours or
house Photos (if MLS allows)
Putting it in a Graph…
22. • Text / SMS Google 411 - 46653
• Google Reader
• Google GMail
• Google Calendar
• Google Tools
– StarOffice (Word, Excel, PowerPoint, etc.)
• Google Talk
• Google Toolbar
• Google Earth
• Google Analytics
• Google Alerts
23. CREATING HOME CDS WITH
POWERPOINT
Things to add to a Home CD
All the Home Pictures
Visual Tour
Surveys
HOA Docs
Special Addendums
Tax Plats
YOUR contact information
Any other related documents…