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WE DON'T NEED (more) CLOTHES / by @agalorda
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WE DON'T NEED (more) CLOTHES / by @agalorda

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15 of 22 Post a comment

  • Full Name Full Name Comment goes here.
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  • Great,what I share in my Courses but very strongly packaged,I have to improve!
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  • fashion designer
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  • This is a very interesting presentation about the problems of the fashion industry during our current economic crisis. I myself run an online fashion shop in Indonesia and see that the big majority of people want to buy very affordable fashion, because they just cannot afford to get all the branded stuff in the expensive shopping malls. Of course it would be good for our business when our customers buy very frequently. However I am also concerned about the buying habits nowadays and that many consumers buy cheap fashion to just throw it away after wearing it a few times. Second hand clothing especially in the vintage sector would be definitely an option.
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  • nice dress... i am looking these style but i did get anywhere.. now...
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  • i have a new clothing line with the combination of a vehicle and a house address on fabric. plates on fabric numbers, letters and logo's. I have copyrights( public catalog) name jolo milla band on their web site. i have patent pending . photo's at facebook name jolo milla or mocospace at jolo.m need a company that can help
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WE DON'T NEED (more) CLOTHES / by @agalorda Presentation Transcript

  • 1. WE 9 KEY QUESTIONS FOR THE FASHION INDUSTRY DON’T M ORE NEED CLOTHESBY ÁLVARO GONZÁLEZ-ALORDA @agalorda    
  • 2. Before  I  present  these  slides  to      students,  I  would   /agalorda  like  to  know  your   @agalorda  opinion.  Join  the  conversation!  
  • 3. GLOBAL UNCERTAINTYSUPPLY CHAIN CONSTRAINTSCONSUMER SHOPPING MOODA NEW OPPORTUNITYJOIN THE CONVERSATION
  • 4. The  world  has  become  an  extremely  fast-­‐moving  place.  
  • 5. The  global  economy  is  struggling.    
  • 6. The  slowdown  in  Europe  is  here  to  stay  (for  a  while).  
  • 7. We’ve  got  a  situation…  and  it’s  entirely  unpredictable.  Where  will  demand  come  from?   #1
  • 8. This  global  recession  has  and  will  continue  to  reduce  sales.    
  • 9. In  the    short  run,  the  luxury  customer    is  the  most  reliable  spender.  Should  brands  focus  on  them?   #2
  • 10. GLOBAL UNCERTAINTYSUPPLY CHAIN CONSTRAINTSCONSUMER SHOPPING MOODA NEW OPPORTUNITYJOIN THE CONVERSATION
  • 11. The  spike  in  cost  of  utilities  will  erode  the  margins  of  companies  that  rely  heavily  on  electricity.    
  • 12. Pricing  volatility  of  raw  materials  make  suppliers  and  buyers  very  cautious.  Speed  to  market  is  at  risk.  
  • 13. Despite  their  economic  slowdown,  wages  are  rising…    
  • 14. …putting  the  cost  advantage  of  manufacturing  in  China  at  stake.    
  • 15. Should  brands  pass  on  the  cost  increases  to  their  customers  in  a  recessionary  environment?   #3
  • 16. Finding  new  factories  is  hard  as  it  has  ever  been,  given  the  lack  of  manufacturing  skills..  
  • 17. Sourcing  from  alternative  Asian  countries  might  be  an  option.  But  infrastructures  are  not  so  efPicient.   BANGLADESH INDIA VIETNAM CAMBODIA SRI LANKA INDONESIA
  • 18. Some  domestic  producers  are  shifting  towards  supply  to  the  domestic  market  in  China.  
  • 19.  By  2015,  it  might  be  just  as  cheap  to  make  things  in  the  US  as  to  make  them  in  China  and  ship  them  back.  
  • 20. #4
  • 21. Levering  internationally  the  “High  Street”  model  is  not  the  most  effective  cost  strategy  to  compete…  
  • 22. …with  the  growth  of  the  ecommerce,  which  demands  high-­‐level  service  for  delivery  and  returns.  
  • 23. Margins  are  diminishing  due  to  a  growing  demand  for  lower  prices.    
  • 24. Are  some  long  successful  fashion  business  models   #5heading  for  the  cliff?  
  • 25. GLOBAL UNCERNTAINTYSUPPLY CHAIN CONSTRAINTSCONSUMER SHOPPING MOODA NEW OPPORTUNITYJOIN THE CONVERSATION
  • 26. We  will  have  been  controlling  our  buying  impulses  for  so  long  that…  
  • 27. …by  the  “end”    of  the  crisis,    our  approach  to  fashion  will  be  more  rational.    
  • 28. What  used  to  be  considered  as  a  celebration,    nowadays  may  be  regarded  as  plain  obscenity...  
  • 29. …given  the  current  unemploy-­‐  ment  rates  and  the  growing  number  of    struggling  families.    
  • 30. In  this  context,  one  wonders:    Do  I  really  need  60  pairs  of  shoes?   #6
  • 31. The  new  shopping  mood  is  creating  new  habits.  Fashion  won’t  be  so  ‘right-­‐side’  in  our  brain.   f f
  • 32. Sewing  your  own  clothes  might  start  to  be  ‘cool’.  
  • 33. And  clothing  exchange  could  be  the  next  disruption.  
  • 34. Besides,  our  closets  can  barely  store  the  insane  amount  of  clothes  we’ve  bought  in  the  pre-­‐crisis  years.  
  • 35. And  despite  marketing  efforts  to  reactivate  consumption,  we  know…  
  • 36. …we  don’t  need  more  clothes.  Do  we?   #7
  • 37. However,  brands  try  to  fascinate  us  with  repetitive  expensive  formulas,  
  • 38. THE SARTORIALISTwhile  our  attention  moves  towards  new  low-­‐budget  fashion  phenomena.  
  • 39. GLOBAL UNCERNTAINTYSUPPLY CHAIN CONSTRAINTSCONSUMER SHOPPING MOODA NEW OPPORTUNITYJOIN THE CONVERSATION
  • 40. A  new  middle  class  is  growing  in  the  emerging  markets:  2  billion  people  expending  $6,9  trillion  annually.  
  • 41. And  they  live  in  a  dozen  emerging  nations,  not  only  in  the  fast-­‐growing  BRIC  countries.  
  • 42. These  new  spenders  offer  an  opportunity  for  early  winners  to  gain  lasting  advantages.  
  • 43. But  multinational  companies    face  challenging  competition  from  local  players  with  growing  market  share.  
  • 44. Should  brands  replicate  business  models  designed  for  developed  countries  in  the  emerging  ones?  Or…   #8
  • 45. …meeting  the  needs  of  these    new  consumers  requires     #9a  different  course?  
  • 46. GLOBAL UNCERNTAINTYSUPPLY CHAIN CONSTRAINTSCONSUMER SHOPPING MOODA NEW OPPORTUNITYJOIN THE CONVERSATION
  • 47. Join  the  conversation  at:     /fashionopenclass   /agalorda   @agalorda