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WE ARE YOUR FUTURE -by @agalorda

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Ironic but true: Western politicians won't be the protagonists of the global economic recovery... the next generation of consumers in emerging markets will. www.bit.ly/agalorda

Published in: Business, Technology

WE ARE YOUR FUTURE -by @agalorda

  1. WE ARE YOUR FUTUREIt  sounds  ironic  but  it’s  true.  BY ÁLVARO GONZÁLEZ-ALORDA
  2. Western  politicians  won’t  be  the   protagonists  of  the  global  economic   recovery…  @agalorda    
  3. …the  next  generation  of  consumers   in  emerging  markets  will.  @agalorda    
  4. Before  I  present           bit.ly/agalorda      …let  me  tell  you  why.    
  5. MIDDLE CLASS GROWTH@agalorda  
  6. DEVELOPED COUNTRIES@agalorda    
  7. DEVELOPING COUNTRIES@agalorda    
  8. A  new  middle  class  is  growing  in  the  emerging  markets:  2  billion  people  expending  $6,9  trillion  annually.  @agalorda  
  9. They  live  in  a  dozen  emerging  countries,  not  only  in  the  fast-­‐growing  BRIC  nations.  @agalorda   SOURCE: J.P. MORGAN / 2011
  10. In  the  coming  decade,  after  200  years,  the  emerging  countries  will  grow  more  than  the  developed  ones.  @agalorda  
  11. DEBT BURDEN DIVERGENCE DEVELOPED G-20 ECONOMIES EMERGING G-20 ECONOMIES@agalorda  
  12. 20.000  multinationals  are  operating  in  emerging  economies.  @agalorda  
  13. Western  multinationals  expect  to  Nind  70%  of  their  future  growth  in  emerging  economies.  But  if  they…  @agalorda  
  14. export  their  business  models,  may  end  up  selling  to  the  highest  income  segment,  which  isn’t  big  enough.  @agalorda  
  15. This  is  a  unique  opportunity  for  entrepreneurs  from  both  developed  and   bit.ly/agalorda  developing  countries.  So  check  out  these…  
  16. 5KEYS TODESIGNING NEWBUSINESS MODELS FOR EMERGING ECONOMIES@agalorda    
  17. #1@agalorda  
  18. Focus  on  consumer  needs  that  are  met  very  poorly    by  existing  low-­‐end  solutions.  Because  these  consumers…  @agalorda  
  19. …can’t  afford  even  the  cheapest  of  the  high-­‐end  alternatives.  @agalorda  
  20. And  DE ffer  them  good  enough   PROCESO oproducts  and  services.     TRANSFORMACIÓN 2.500@agalorda  
  21. #2@agalorda  
  22. Instead  of  looking  for  additional  outlets  for  existing  offerings…  @agalorda  
  23. ...focus  on  unmet  basic  needs  of  large  populations.   THE OF JOB COOLING FOOD CAN BE TOUGH@agalorda  
  24. ‘CHOTUKOOL’ FRIDGE: $69PRESERVES LEFTOVERS AND KEEPS DRINKS COOLER
  25. #3@agalorda  
  26. WATER@agalorda  
  27. FOODNORMAL UNDERNOURISHED 3 YEAR OLD CHILDREN BRAIN SCAN
  28. HEALTH@agalorda  
  29. CLOTHING@agalorda  
  30. HOUSING@agalorda  
  31. TRANSPORTATION@agalorda  
  32. INFRASTRUCTURES@agalorda  
  33. KEYS TO UNCOVERING UNMEET NEEDS@agalorda  
  34. #4@agalorda  
  35. 1 2TRANSFERING MONEY IN RURAL AFRICA BY CELL PHONE
  36. M-PESA: $0,40 PER TRANSFER EASY ACCESIBLE@agalorda   AFFORDABLE
  37. #5@agalorda  
  38. UNCLEAN UNAFFORDABLE@agalorda  
  39. LAUNDRY STORES ARE INACCESIBLE FOR MANY PEOPLE@agalorda  
  40. CHAMAK portable laundry service / $1 per kg 1 2 3EASYACCESIBLEAFFORDABLE
  41. It  sounds  ironic,  but  the  global  economy  may  soon  depend  on  these  children.  @agalorda  
  42. Isn’t  it  about  time  to  explore  new  growth  opportunities  which  change     bit.ly/agalorda  the  whole  world?    

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