Domaining and Address Bar Driven Traffic
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1. The document discusses the growth and profitability of the domain industry, with domain registration increasing 30% in the past year and aftermarket domain sales reaching over $300 million. 2. It describes how domain owners can generate revenue through pay-per-click advertising on their domain traffic and by selling valuable domains. Domains that receive high search volumes or are descriptive, memorable, and commercially relevant tend to be most valuable. 3. The author provides examples of how domains have been profitably used in healthcare industries like pharmaceuticals, physicians, hospitals, and insurance to attract customers and generate leads. Owning the right domains is positioned as important for business success and brand identity online.
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Domaining and Address Bar Driven Traffic
- 1. Domaining and Address Bar-Driven Traffic Monte Cahn Founder / CEO [email_address] Toll Free: 1-800-688-6311
- 2. Monte Cahn Founder and CEO Moniker.com TrafficClub.com, Marketplace, Live Domain Auctions, Silent Auctions Host of Domain Masters, every Wednesday at 7 pm EST –WebmasterRadio.fm * Domain Experience Since 1995 * Moniker.com - more than 1.9M Domains under management – 9 th largest Registrar * 12 ICANN Accredited Registrars, Domain Sales, escrow, appraisal, Traffic Monetization * First to sell a domain for more than $1M and $2M (Wallstreet.com, Autos.com) * Stealth Acquisition specialist * Invented the Domain Appraisal - 460K appraisals to date, IRS Accepted, used for lending and donation * One of the first to monetize domain traffic in 2000 * Focus is on Domain Asset Management – Average Client owns 100+ domains * Clients include – Major League Baseball, NHL, Lions Gate Films, Incisivemedia/Jupitermedia, Marchex, and Yahoo!
- 5. Revenue drove Domain Portfolio Creation BuyDomains.com has 660,000 investment domains
- 10. Domain Traffic – CPC page (2 Click Revenue) TrafficClub.com – PPC Monetization
- 12. Domain Traffic – CPC page (2 Click Revenue)
- 13. Domain Traffic – “2 Click” Second Page The company does NOT get paid for this click The domain owner gets paid when a visitor clicks one of these links Domain owner gets paid when users click on the second page. First page clicks are strictly navigational links.
- 14. Generic Domains Search Volume vs. Type-In Unique Visitors Search Volume Annual Uniques There is a direct relationship between domain phrase search volume and domain traffic volume
Editor's Notes
- GROWING MARKET - Overall, 70 percent of Internet surfers type a name in an address bar to reach a destination (WebSideStory). That's up from 53 percent four years ago. Includes visits to sites known to users. Most of the rest use search engines. Susquehanna Financial - Direct Navigation: Search Without a Search Engine - A $1 Billion Business by 2007. (on track to surpass $1.2B) Direct Navigation comprises 8-10% of the U.S. and U.K. search advertising markets - roughly $600 mln-$800 mln this year. VeriSign indicates approximately 10% (30,000 per week) of its new domain registrations are likely related to pay-per-click advertising. Domain valuations have increased 20% on average over the last 3 years due to direct navigation revenue generation. Public companies such as Marchex, Livedoor, and ValueClick own portfolios of Direct Navigation websites, as do numerous private equity backed companies such as iREIT, Demand Media, and NameMedia. PPC advertising is only the beginning for the Direct Navigation industry as new ways to monetize visitors to Direct Navigation websites evolve.