1. Confiden'al
and
Proprietary
Page
1
Corporate
and
Transac'on
Overview
May
2013
Securi'es
offered
through
Merriman
Capital,
Inc.
member
FINRA
&
SIPC

2. Confiden'al
and
Proprietary
Page
2
Safe
Harbor
Certain
statements
in
this
document
cons0tute
“forward-­‐looking
statements”
within
the
meaning
of
Sec0on
27A
of
the
Securi0es
Act
of
1933,
as
amended,
and
Sec0on
21E
of
the
Securi0es
Exchange
Act
of
1934,
as
amended.
All
statements
that
address
expecta0ons
or
projec0ons
about
the
future,
including
statements
about
technology
and
other
product
development,
market
posi0on,
expected
expenditures
and
financial
results,
are
forward-­‐looking
statements.
This
document
contains
forward-­‐looking
statements
within
the
meaning
of
the
Private
Securi0es
Li0ga0on
Reform
Act
of
1995.
Some
of
the
forward-­‐looking
statements
may
be
iden0fied
by
words
like
“expects,”
“an0cipates,”
“plans,”
“intends,”
“projects,”
“indicates,”
and
similar
expressions.
Any
statements
contained
herein
that
are
not
statements
of
historical
fact
may
be
deemed
to
be
forward-­‐looking
statements.
These
statements
are
not
guarantees
of
future
performance
and
involve
a
number
of
risks,
uncertain0es
and
assump0ons.
Accordingly,
actual
results
or
performance
of
SearchCore,
Inc.
may
differ
significantly,
posi0vely
or
nega0vely,
from
forward-­‐looking
statements
made
herein.
Unan0cipated
events
and
other
factors
are
likely
to
occur.
Those
factors
include,
but
are
not
limited
to,
risks
that
our
products
and
services
may
not
receive
the
level
of
market
acceptance
an0cipated;
an0cipated
funding
may
prove
to
be
unavailable;
intense
compe00on
in
our
market
may
result
in
lower
than
an0cipated
revenues
or
higher
than
an0cipated
costs,
and
general
economic
condi0ons,
such
as
the
rate
of
employment,
infla0on,
interest
rates
and
the
condi0on
of
the
capital
markets
may
change
in
a
way
that
is
not
favorable
to
us.
This
list
of
factors
is
not
exclusive.
We
undertake
no
obliga0on
to
update
any
forward-­‐looking
statements.

3. Confiden'al
and
Proprietary
Page
3
“Each
day,
millions
of
consumers
increasingly
u0lize
the
internet
to
research
products
and
services.
Our
passion
is
connec0ng
those
consumers
with
the
right
brands.”
-­‐
Jim
Pakulis,
SearchCore
President
and
CEO

4. Confiden'al
and
Proprietary
Page
4
Introduc'on
} SearchCore
is
a
technology-­‐based
internet
markeAng
and
services
organizaAon
(MSO)
that
connects
consumers
with
brands,
products
and
services.
} SearchCore
operates
high
value
domains
in
fragmented
verAcals
to
build
engaging
“finder”
sites
that
aggregate
traffic
for
a
given
topic/industry,
matching
the
consumer
traffic
with
locally
relevant
businesses
and
adverAsers
} Current
internet
properAes
either
owned
or
under
management
agreement:
• TaOoo.com*
• ManufacturedHomes.com
• ModularHomes.com
• SporAfy.com
• Karate.com
• Rodeo.com
} Raising
up
to
$1.5
million
in
growth
capital
to
develop
addi'onal
ver'cals
and
add
technical
and
human
infrastructure
*
Provide
all
markeAng,
adverAsing,
promoAon
and
administraAon
to
the
site.
SearchCore
receives
approximately
$.70
of
every
gross
dollar
and,
subject
to
reaching
thresholds,
will
receive
up
to
50%
ownership
equity
in
the
URL.

5. Confiden'al
and
Proprietary
Page
5
Proven
Team
} Experienced
management
team
with
proven
success
in
idenAfying,
developing
and
moneAzing
finder
sites
} Jim
Pakulis,
Founder
and
CEO
• Led
execuAon
of
highly
successful
alternaAve
medicine
finders
site,
WeedMaps
• Three
decades
of
experience
with
entrepreneurial
companies
in
high
growth
sectors
} Brad
Nelms,
Chief
Strategy
Officer
• Developed
all
markeAng
and
product
strategy
along
with
implementaAon
for
WeedMaps
• Previous
execuAve
experience
in
pre-­‐fab
housing
industry
} Munjit
Johal,
Chief
Financial
Officer
• 28
years
experience
in
banking,
accounAng,
finance,
management
• Prior
CFO
roles
at
Secured
Diversified
Investment,
and
Davi
Skin

6. Confiden'al
and
Proprietary
Page
6
Company
Highlights
} Plaeorm
creates
engaging
and
value-­‐add
experience
for
users,
while
providing
marketers
(small
business
owners)
the
ability
to
reach
their
niche
target
markets
effecAvely
} Team
previously
grew
and
sold
a
finder
site
in
the
medical
cannabis
space
for
$12M
• Monthly
sales
grew
from
$200k
to
$1.5M
in
24
months
• Total
page
visits
went
from
500k
to
4M
and
page
views
from
2M
to
16M
per
month
• Owned
80%
of
the
online
alternaAve
medicine
market
} Aggressively
building
poreolio
of
diversified
verAcal
finder
sites
with
same
technology,
process
and
management
team
} Technology
plaeorm
is
opAmized
to
work
on
web,
mobile
web
and
tablet
format
browsers
–
solving
the
moneAzaAon
issue
of
mobile
screens
} In-­‐house
sales
staff,
to
culAvate
and
grow
direct
relaAonships
with
business
owners
(customers)
providing
a
significant
barrier
to
entry

7. Confiden'al
and
Proprietary
Page
7
Industry
} Online
markeAng
is
a
$43B
industry
today,
expected
to
grow
to
over
$77B
by
2016
comprising
35%
of
all
ad
spending
• Paid
search
(Google
ad
words)
accounts
for
$14.7B
in
2011
• Display
ads
(Banner
ads)
account
for
$11B
in
2011
} In
final
figures
for
2012,
online
ad
spending
is
expected
to
overtake
print
ad
spending
for
the
first
Ame
} Finder
sites
have
emerged
as
a
measurable
soluAon
for
smaller
and
local
adverAsers
to
gain
top
posiAoning
within
their
categories
• Saves
Ame,
enabling
business
owners
to
focus
on
their
core
business
–
not
keeping
up
with
Google
search
algorithm
changes

8. Confiden'al
and
Proprietary
Page
8
What
Are
Ver'cal
Finder
Sites?
Large
group
of
consumers,
looking
for
informaAon
on
manufactured
housing.
Fragmented
search
results.
Showing
home
builders,
modular
homes,
real
estate
brokers….not
relevant
and
overwhelming
to
consumers.
However,
a
finder
site
shows
up
#1
in
search
that
aggregates
the
informaAon
they
need.
All
the
right
informaAon:
} Map
of
local
dealers
} Floor
plans
} Pictures
of
homes
} Reviews
} Financing
opAons
} Social
sharing
tools
Business
get
access
to
the
exact
right
customer.
They
don’t
need
to
worry
about
SEM/SEO
and
managing
their
digital
markeAng
or
search
results
ranking
to
be
found.

9. Confiden'al
and
Proprietary
Page
9
The
SearchCore
Engine
} Proven
model
in
evaluaAng,
opAmizing,
operaAng
and
moneAzing
verAcal
finder
sites
} Methodology
developed
based
on
successful
prior
property
recently
sold
Iden%fy(New(
Markets(
Adapt(the(
Pla6orm(
Collect(
Performance(
Data(
Sell(
Proposi%on(to(
Customers(
Op%mize(
CrossAsell/
Upsell(
Learn(and(
Apply(
• DataAled(sales(process(
• Based(on(actual(site(data,(sell(
value(to(industry(clients(
• OnAgoing(refinement(of(
pla6orm((content,(SEO,(SEM,(
other(analy%cs)(
• Op%mize(based(on(traffic(&(
trends(for(clients(
• Drive(traffic(
• Collect(data(
• New(client(
offerings(
based(on(
analy%cs(
• Refine(
industry(
target(model(
• Do(it(again(
• Using(core(
pla6orm,(build(
site(for(newly(
entered(industry(
• Fragmented,(disjointed(market(
• Market(size(>$250M(
• We(can(become(#1(or(#2(
• We(can(gross(>$200k/mo(

10. Confiden'al
and
Proprietary
Page
10
Differen'al
Advantages
} Rela'onships
• SearchCore
culAvates
relaAonships
with
figures,
and
execuAves
who
control
and
influence
their
respecAve
industries
} Management,
speed,
flexibility
• SearchCore
has
built
a
high
quality
management
team;
having
experience
in
technology,
and
related
industries
of
the
verAcals
it
builds
} First/early
mover
advantage
• SearchCore
idenAfies
verAcals
where
it
will
be
one
of
the
first
sites
to
achieve
a
high
degree
of
brand
awareness
through
a
combinaAon
of
integrated
adverAsing,
content/product
offerings,
public
relaAons,
and
strategic
relaAonships
} First
mover
in
technology
• SearchCore
uAlizes
cuqng
edge
technology
to
present
its
programming
and
provide
a
high
level
of
personalized
service
to
its
customers,
opAmized
across
screens
} Maximize
opera'ng
efficiencies
• SearchCore
uAlizes
its
investment
in
technology
to
realize
cost
savings
and
efficiencies
in
markeAng,
infrastructure,
and
management
resources
} High
switching
costs
• Consumers
are
able
to
customize
their
experience,
as
such,
once
users
become
comfortable
using
its
sites,
it
is
likely
that
they
will
conAnue
using
its
services

11. Confiden'al
and
Proprietary
Page
11
Revenue
Model
} “Freemium”
to
start
• SearchCore
allows
its
business
customers
to
try
the
service
before
subscribing,
proving
the
value
on
a
no-­‐cost
basis
} Subscrip'on-­‐based
• As
benefits
are
realized
from
the
plaeorm,
businesses
sign-­‐up
on
a
monthly
recurring
cycle
} Add-­‐on
op'ons
• As
Ame
goes
on,
SearchCore
offers
opportuniAes
for
preferred
placement
or
incremental
traffic
which
are
add-­‐on
services/opAons
for
clients
} Adjacent
mone'za'on
opportuni'es
• Depending
on
the
verAcal,
SearchCore
looks
for
addiAonal
ways
to
moneAze
the
audience
• For
example,
offering
inventory
financing
opAons
for
manufacturedhomes.com
clients
} In-­‐house
sales
and
account
management
• SearchCore
prides
itself
on
providing
superior
client
service
for
each
small
business
owner
through
an
in-­‐house
sales
staff

12. Confiden'al
and
Proprietary
Page
12
Ver'cal:
Tacoos
OPPORTUNITY
} 21%,
or
45
million,
of
Americans
have
taOoos
} $2.3
billion/year
is
spent
on
taOoos,
6th
fastest
growing
industry
in
USA.
} 16.6
million
monthly
searches
are
conducted
in
America
for
info
on
tacoos
} There
are
20,000-­‐30,000
taOoo
shops
in
the
U.S.
} The
average
cost
per
hour
for
a
new
taOoo
can
range
from
$150
to
$350,
especially
in
metropolitan
locaAons,
such
as
New
York
City.
} 20%,
or
nine
million,
of
those
with
taOoos
will
consider
taOoo
removal.
This
group
can
expect
to
spend
an
average
of
$800
to
$1,200
for
the
process
over
the
course
of
six
months.
MONETIZATION
} Featured
lisAngs
and
profiles
for
taOoo
shops
and
arAsts
} Video
tours
of
shops
} ArAst
profiles
} AdverAsing
slots
for
companies
targeAng
this
demographic
FEATURES
} Ease
of
navigaAon
} A
photo
gallery
of
taOoo
designs
generated
by
users
and
arAsts
} Social
media
integraAon
} Engaging
blogs
and
frequent
newsleOers
} A
community
of
users
providing
comments,
reviews,
and
feedback

13. Confiden'al
and
Proprietary
Page
13
Ver'cal:
Manufactured
Homes
OPPORTUNITY
} 1.2
million
monthly
searches
for
manufactured
homes
in
America.
} There
is
a
great
need
for
quality,
affordable
housing.
} Today’s
manufactured
homes
deliver
outstanding
quality
and
performance
at
prices
ranging
from
10
to
35
percent
less
per
square
foot
than
convenAonal
site-­‐built
homes.
} Manufactured
homes
now
include
many
new
features
such
as
mulAple
stories,
vaulted
ceilings,
modern
design
and
brand
name
appliances.
MONETIZATION
} Featured
lisAngs
for
retailers
} Featured
lisAngs
for
manufacturers
} AdverAsing
slots
for
vendors
and
lenders
FEATURES
} The
largest,
most
comprehensive
collecAon
of
manufactured
home
floor
plans
} Custom
price
quotes
} Retailer
and
builder
directory
and
profiles
} Searchable
lisAng
of
previously
owned
homes
} Retailer
price
comparison
tool
} Local
site
contractor
finder
} Model
home
gallery
locator

14. Confiden'al
and
Proprietary
Page
14
Ver'cal:
Recrea'onal
Sports
OPPORTUNITY
} Approx.
50
million
people
in
the
US
play
recreaAonal
sports
once
a
month
} Over
$20
billion
is
spent
annually
in
the
US
in
adverAsing
sports
or
sports
related
products
} There
is
a
significant
need
for
individuals
to
locate
and
read
reviews
of
faciliAes,
other
players
and
organize
schedules
} Instantaneous
informaAon
is
vital
for
individuals
with
limited
Ame
to
organize
and/or
find
events
in
their
geo-­‐targeted
area
MONETIZATION
} Ad
supported
‘basic’
or
‘lite’
app
versions
} Advanced
pro
version
with
higher
pricing
} Payment
processing
commissions
} Tournament
organizaAon
commissions
} Fees
for
collecAng
registraAon
or
league
dues
FEATURES
} A
searchable
database
to
find
great
places
to
play
} Easy
game
scheduling
} The
ability
to
find
and
join
local
games,
leagues,
and
programs
} Experience
level
matching
} Social
media
IntegraAon
} The
largest
U.S.
database
of
people
playing
recreaAon
sports/pick-­‐up
games

15. Confiden'al
and
Proprietary
Page
15
Addi'onal
Ver'cals
Modularhomes.com
} Similar
to
manufactured
homes,
modular
homes
are
factory
built,
but
the
components
are
joined
at
the
building
site
and
are
regulated
in
the
same
way
as
site-­‐built
homes.
The
market
for
home
and
commercial
sales
exceeded
$2.7
billion
in
2011,
and
it
is
expected
that
2012
will
exceed
this
mark
as
sales
numbers
are
final.
Currently,
there
are
approximately
150
modular
home
manufacturing
faciliAes
in
the
U.S.
alone.
www.ModularHomes.com
will
serve
as
the
de
facto
online
desAnaAon
for
all
consAtuents
in
this
growing
and
regionally
diverse
industry.
The
Modular
Home
site
will
feature
tools
for
both
consumers
and
retailers
from
custom
price
quotes
and
a
local
site
contractor
finder
to
retailer
and
builder
directories
and
profiles,
including
featured
lisAngs
and
adverAsing
opportuniAes
for
retailers
and
builders.
Karate.com
} This
finder
site
is
anAcipated
to
become
the
number
one
consolidated
site
for
all
types
of
marAal
arts.
It
will
build
a
community
of
marAal
arts
enthusiasts
and
industry
professionals
who
can
share
interests
and
make
friends,
locate
studios
and
training
faciliAes,
find
equipment
and
tournaments,
and
post
items
for
sale
or
inquiries.
SearchCore
has
already
compiled
a
database
of
over
60,000
stores
and
faciliAes
in
the
US,
and
the
finder
site
will
launch
in
third
quarter
of
2013.
Rodeo.com
} With
Rodeo.com,
SearchCore
is
posiAoned
to
capitalize
on
the
$3
billion
global
adverAsing,
markeAng,
and
product
spend
in
the
rodeo
industry
by
becoming
the
online
hub
for
related
informaAon,
products,
and
services.
SearchCore
is
in
the
planning
and
discovery
phase
of
transforming
Rodeo.com
into
a
social
plaeorm
for
rodeo
enthusiasts.

16. Confiden'al
and
Proprietary
Page
16
Corporate
} Nevada
corporaAon
formed
in
2003
} Headquarters
in
Lake
Forest,
California
} OTCQX
listed:
SRER
} 38.0m
shares
outstanding
(200m
authorized)
} 9.1m
in
float
} No
material
debt
} Recent
price:
$0.23
per
share
(May
1,
2013)
} Market
cap:
$8.7
million
(May
1,
2013)
} DAD:
Merriman
Capital,
Inc.
} Legal:
The
Lebrecht
Group,
APLC
} Audit:
Tarvaran
Askelson
&
Company

17. Confiden'al
and
Proprietary
Page
17
Transac'on
} $1.5m
in
growth
financing
• $250k
for
premium
domain
acquisiAon
• $300k
for
addiAonal
human
and
technical
resources
• $300k
for
research
and
development
• $150k
for
sales
and
markeAng
• $500k
working
capital
and
transacAon
costs
} Senior
converAble
promissory
notes
and
warrants
• Note
converts
at
$0.20
per
share
at
opAon
of
holder
• 3
year
term
• 5
year
warrants
at
$0.40
(50%
coverage)
} $50,000
minimum
unit
($50,000
note
and
warrants
to
purchase
125,000
shares)
} Expected
closing
Q2
2013
} Placement
agent:
Core
Equity
Group
(through
Merriman
Capital,
Inc.
member
FINRA
&
SIPC)

18. Confiden'al
and
Proprietary
Page
18
Summary
} Proven
business
model:
Sold
previous
finder
site
for
$12M
} Technology,
process
and
people
are
established
and
scaling
successful
business
model
across
mulAple
industry
verAcals
} Diverse
business
model,
with
mulAple
recurring
revenue
streams
} Seasoned
management
team,
proven
through
delivery