Investor Presentation

1. ExportTradingNetwork
May, 2014
Richard Meltzer
Founder and President
Tel: 1.514.220.5800
rmeltzer@exportcanada.com

2. The Opportunity
Leverage the ExportTradingNetwork
Secure a Dominate Position
in the Global B2B Trading Marketplace
2
Capture the online community of tens of millions of
SMEs around the world

3. Major Benefits
Capture the online community of tens of millions of SMEs around the world
3
 Positioning – secure a dominate position in the global B2B trading marketplace;
 Global Expansion - penetrate new markets in a controlled fashion by country or region;
 Target an Entire Business Sector – reach tens of millions of SMEs worldwide;
 Increased Brand Awareness – establish a footprint in every country of the world;
 Significant Revenue Streams:
Own the Media – high impact, geo-targeted, industry specific advertising and sponsorships;
Membership Fees – enhanced value proposition provides real value to all members;
Data Mining - gain in-depth knowledge on customers and their trading patterns;
 Disruptive Business Model – differentiates itself from all other competitors;
 Global Trading Platform – a network of 223 country-specific community destination sites;
 Domain name portfolio - 223 of the most intuitive, consistent, logical and descriptive web addresses;
 Common Backend Database – delivers seamless access to information from each site in our network;
 We Are Live – Our network is fully functioning.

4. Benefits for a Major Brand
The ExportTradingNetwork will become the top-of-mind B2B gateway for millions of SMEs
involved in international trade around the world.
4
Chinese e-commerce brands - Alibaba.com, Baidu, Tencent, Global Sources
 Disruptive business model that will ensure dominance in the marketplace for years to come;
 Controlled global expansion to penetrate new markets on a regional or country-specific basis;
 Significant revenue potential through paid memberships, geo-targeted advertising, and sponsorships;
 Domain name portfolio that will only appreciate in the future.
Brands with a global SME customer base - FedEx, UPS, DHL, HSBC
 Offer a value proposition to their customers that empowers them to grow their business internationally;
 Enhance customer loyalty and retention;
 Increase new customer acquisition;
 Increase brand awareness;
 Data mining – gain in-depth knowledge on customers and their trading patterns;
 Enhance exposure - communicate product and service offerings directly to a captive audience.
Brands looking to leverage a global platform to market a new product, service or application
Amazon, Facebook, Google, Microsoft, EBay
 Capture the eyeballs of an entire business sector worldwide;
 Data mining;
 Control and leverage 223 online B2B community websites;
 Own the media – geo-targeted industry sector specific advertising;
 Enhance global presence.

5. Competitive Landscape
Alibaba.com is the leading global B2B trading marketplace
Alibaba.com with an evaluation in the billions and an IPO in the offing has
77.7 million registered members within China and 36.7 million around the world.
Competitors have not found a way to make inroads on Alibaba.com
Competing websites copy one another with the same look and feel and use the Alibaba.com
business model.
Little value is provided to the vast majority of its members
The current business model of supporting all SMEs globally through one single
website that offers “one size fit all" marketing solutions has proven to be ineffective.
Member listings are not verified
Allowing members to “Join Free” without proper verification presents a to the challenge for
users to distinguish true bona fide companies from those that are not real.
Visibility attained by paid Gold Members only
The vast majority of members attain no visibility and are frustrated to find their company
listings buried under thousands of others.
Alibaba.com is China centric
41.5% of all traffic to the Alibaba.com websites and the majority of its membership
originate within China.
5
Alibaba.com
Tradett.com
TradeKey.com

6. Disruptive Business Model
Due to geography, distance, language, trade barriers, cultural differences, business practices, politics, etc.
The vast majority of SMEs do not trade globally, they trade regionally between neighboring countries
6
The ExportTradingNetwork business model is based on real world reality
As opposed to a single website solution, we have designed an innovative, disruptive
business model in the form of 223 online B2B community websites, one to represent
and support the marketing efforts of SMEs in every country of the world.
Unique Domain Name Portfolio
The domain name address (URL) of our 223 community websites follow a consistent
naming convention: ExportChina.com, ExportAmerica.com, ExportBrazil.com .. etc.
Substantial organic traffic is generated by the search engines.
The keywords "Export India" alone are searched 165,000 times per month at Google.
223 Online Community Destination Websites
 An affinity to the brand is immediately established with local SMEs in each country;
 “Sticky” trade-related content in the local language will be found on each of our B2B
community websites.
Differentiation
Never before has there been a web-based platform in the form of a network able to
facilitate the uptake and expansion of cross-border trade for SMEs on a country-by-
country, regional, and global basis.
223 online B2B community destination websites

7. Advanced Design Features
The databases of our 223 community websites do NOT live in a silo unto themselves
they are all powered and tied together by one central database.
7
Huge competitive advantages are realized in powering our network by one central integrated database
 Information is easily found, shared, and searched across our network on a country, regional, or global basis;
 SMEs gain high level visibility in their own country website;
 SMEs also have their listing found in all other country websites where they are seeking new business partners;
 Our network affords us the flexibility of tailoring custom solutions in accordance to country or regional needs;
 Each website acts as its own profit center, contributing to the overall success of the ExportTradingNetwork;
 New products or services can be rolled out and tested, by country or region, and in a controlled manner;
 Economies of scale are realized by each country-specific website being able to draw upon common tools,
resources and applications of the ExportTradingNetwork.

8. Legitimize the Marketplace
The Internet is still very much in a “Wild West” stage vis-a-vis global B2B trading marketplaces
There is a real need for a major brand to take the lead in legitimizing this business space by introducing
new verification and authentication standards to all members at the time of registration.
8
The ExportTradingNetwork differentiates itself from Alibaba.com and all
others in the marketplace with a no “Join Free - for all” registration policy.
Example of "Join Free" registration abuse
TradeKey.com posts on their website as having 1,667,177 registered users from USA.
According to www.trade.gov,there are only: 302,000 exporting SMEs in the entire USA.
 Database Validation – Restricting membership exclusively to customers of the Major Brand
First level screening of all SMEs would be achieved by restricting membership to the ExportTradingNetwork
to SMEs having a current customer account with the major brand.
 Database Validation – Charging a registration fee
Alternatively, a major brand could charge a registration fee. Requiring payment by credit card would go a
long way to ensure the existence and coordinates of the new member. Having SMEs renew their yearly
membership in the same fashion would screen out those companies no longer in business.

9. Co - Branding
Export + Country Name = Domain Name Address
A great domain name is much more than an Internet address,
it is the ability to build a powerful online brand that defines an entire business community.
9
ExportChina.com, ExportAmerica.com, ExportIndia.com, ExportBrazil.com .... etc.
An affinity to the brand is immediately established with local SMEs within each country.
Each domain name is the most intuitive, logical and descriptive to represent a country-specific trading site.
The domain names evokes prestige, credibility and a sense of national identity.
To find any country site on our network one does not have to use the assistance of search engines. It’s intuitive.
Co-Branding can be easily be accommodated incorporating the text Powered by …
Example of FedEx
co-branding with “senseaware”

10. 223 Online B2B Community Websites
Each website has the capacity to become the major top-of-mind destination site supporting the online
marketing efforts of SMEs around the world participation in international trade.
10
Information Hubs
The ExportTradingNetwork will demystifying cross-border
trade for SMEs looking to expand and grow their business
beyond their borders by providing a wealth of trade-related
information such as local rules, import/export regulations,
customs, business climate, etc. within each country’s
community website.
Local Partnerships
Strategic alliances and partnerships will be formed with local
government agencies, industry and trade associations.
Break the Language Barrier
The websites will be translated into the local language.
Benefits to SMEs
SMEs will leverage their B2B community website to:
 Conduct market research;
 Gain meaningful online visibility;
 Connect with new trading partners, and
 Grow their business.

11. B2B Sites will Facilitate SME Uptake of Cross-Border Trade
Each website can be tailored to the specific language, culture and business needs of the country or region
11
Sample listing of 20 countries from our total of 223
Sources: http://www.trade.gov , http://ec.europa.eu

12. The ExportTradingNetwork is Live
For China we have two fully functioning websites, English and Chinese
12
http://www.exportchina.com http://cn.exportchina.com

13. Revenue Streams – Membership Fees
New members register at the online country-specific website where they are physically located
13
Flexible membership options and premium subscription packages can be offered to members joining from
different countries. A discounted membership fee can be charged to businesses joining from developing
countries.
Post launch projected membership fees for a major brand
Projections do not include SMEs located within China
Outside of China, Alibaba.com has 36 million registered SMEs.
If only 10% (3.6 million) SMEs joined ETN while paying an average annual fee
of $500 per year, $1.8 billion in terms of revenues is generated.

14. Revenue Streams - Advertising & Data Mining
Own a Media Network Platform of 223 websites, supporting SME’s worldwide
14