The Power of Asking: The Simplest Way to Increase Revenue


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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Publishers and merchants are always trying to come up with ways to increase revenue. Surprisingly, an oft overlooked opportunity is to simply ASK. We will discuss real examples and strategies.

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  • First come, first served. Whoever volunteered first, gets to ask the first question.
  • Show WestJet video FIRST!
  • Show WestJet video FIRST!
  • The Power of Asking: The Simplest Way to Increase Revenue

    1. 1. The Power of Asking The Simplest Way to Increase Revenue Presented by:
    2. 2. Introductions Joseph Hansen: CEO – Evolved Marketing
    3. 3. Introductions Travis Hopkins: Merchant Relationship Manager – DBG Loyalty
    4. 4. Introductions Travis Jacobson: Affiliate Manager – Blue Host
    5. 5. Introductions Paul Schroader: President – PS Web Solutions
    6. 6. Let’s try an Experiment We need 3 volunteers from the audience Take a look at this $50 Bill Each volunteer may ask ONE question
    7. 7. Ask and ye shall receive What’s the worst that can happen? So what if you’re told, “No”
    8. 8. Why don’t we ask? As kids, asking questions came easy: “Can we have a sleepover?” “Can I get a piggy-back ride?” “Can I borrow the car?” “Can we go to Disneyland?” “How about a kiss?”
    9. 9. Why don’t we ask? (cont.) As adults, we often hesitate to ask for things: Pride Asking makes us vulnerable Fear of rejection We don’t want to seem presumptuous
    10. 10. Why don’t we ask? (cont.) “There is no weakness in asking. If we wait for someone to give us what we want, chances are we might never get it.” Sometimes it seems as if we’re waiting for someone to notice that we “deserve” it. -Leslie A. Knight, MD, FAAFP
    11. 11. Being rewarded for Asking (cont.) Big Screen TV or Socks and Underwear? OR Fans Supporting Artists $750 Commission Reversed
    12. 12. Panel - Share Examples What is the best example you can think of where someone was rewarded for simply ASKING?
    13. 13. Session Format Open panel discussion Merchant, Affiliate and Agency perspectives
    14. 14. Common Questions Merchant Are we over/under-paying on Affiliate sales? Are affiliates sales incremental? Introducers, Influencers and Closers? Do we understand our Success Metrics? How does Affiliate compare to other Channels?
    15. 15. Common Questions (cont.) Affiliate Can you offer Pay per call? Do you have Lead gen options? Can we get Exclusives? What will it take for you to consider a higher payout? What have you seen working for other affiliates?
    16. 16. Common Questions (cont.) Agency Can we run a contest? Can we offer affiliate bonuses? Can we get creative with coupons/discounts? Is our program on par with or better than competitors’ programs? Is the Affiliate Program more effective than other channels?
    17. 17. Common Questions (cont.) Everyone Commission Flexibility Coupon Strategy Trademark Bidding Creative Options Deep Linking Data Feed Cookie Duration
    18. 18. Q&A If you don’t ask… …you don’t get …the answer is always no …you’ll never know
    19. 19. References Leslie A. Knight: Amanda Palmer: WestJet Christmas Miracle:
    20. 20. Contact Info Joseph Hansen: Travis Hopkins: Travis Jacobson: Paul Schroader: