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The Power of Asking
The Simplest Way to Increase Revenue

Presented by:
Introductions
Joseph Hansen:

CEO – Evolved Marketing
Introductions
Travis Hopkins: Merchant Relationship Manager – DBG Loyalty
Introductions
Travis Jacobson:

Affiliate Manager – Blue Host
Introductions
Paul Schroader:

President – PS Web Solutions
Let’s try an Experiment
We need 3 volunteers from the audience

Take a look at this $50 Bill

Each volunteer may ask ONE q...
Ask and ye shall receive
What’s the worst that can happen?
So what if you’re told, “No”
Why don’t we ask?
As kids, asking questions came easy:

“Can we have a
sleepover?”
“Can I get a
piggy-back
ride?”

“Can I ...
Why don’t we ask? (cont.)
As adults, we often hesitate to ask for things:

Pride
Asking makes us vulnerable

Fear of rejec...
Why don’t we ask? (cont.)
“There is no weakness in asking. If we wait for someone
to give us what we want, chances are we ...
Being rewarded for Asking (cont.)
Big Screen TV or Socks and Underwear?
OR

Fans Supporting Artists

$750 Commission Rever...
Panel - Share Examples

What is the best example you can
think of where someone was
rewarded for simply ASKING?
Session Format

Open panel discussion

Merchant, Affiliate and Agency
perspectives
Common Questions

Merchant
Are we over/under-paying on Affiliate sales?
Are affiliates sales incremental?
Introducers, Inf...
Common Questions (cont.)

Affiliate
Can you offer Pay per call?
Do you have Lead gen options?
Can we get Exclusives?
What ...
Common Questions (cont.)

Agency
Can we run a contest?
Can we offer affiliate bonuses?
Can we get creative with coupons/di...
Common Questions (cont.)

Everyone
Commission Flexibility
Coupon Strategy
Trademark Bidding
Creative Options
Deep Linking
...
Q&A

If you don’t ask…
…you don’t get
…the answer is always no
…you’ll never know
References
Leslie A. Knight:
http://www.practicelink.com/magazine/remarks/the-power-of-asking/

Amanda Palmer:
http://www....
Contact Info
Joseph Hansen:

www.linkedin.com/in/josephhansen
joseph@evolvedgroup.com

Travis Hopkins:

www.linkedin.com/i...
The Power of Asking: The Simplest Way to Increase Revenue
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The Power of Asking: The Simplest Way to Increase Revenue

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Publishers and merchants are always trying to come up with ways to increase revenue. Surprisingly, an oft overlooked opportunity is to simply ASK. We will discuss real examples and strategies.

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The Power of Asking: The Simplest Way to Increase Revenue

  1. 1. The Power of Asking The Simplest Way to Increase Revenue Presented by:
  2. 2. Introductions Joseph Hansen: CEO – Evolved Marketing
  3. 3. Introductions Travis Hopkins: Merchant Relationship Manager – DBG Loyalty
  4. 4. Introductions Travis Jacobson: Affiliate Manager – Blue Host
  5. 5. Introductions Paul Schroader: President – PS Web Solutions
  6. 6. Let’s try an Experiment We need 3 volunteers from the audience Take a look at this $50 Bill Each volunteer may ask ONE question
  7. 7. Ask and ye shall receive What’s the worst that can happen? So what if you’re told, “No”
  8. 8. Why don’t we ask? As kids, asking questions came easy: “Can we have a sleepover?” “Can I get a piggy-back ride?” “Can I borrow the car?” “Can we go to Disneyland?” “How about a kiss?”
  9. 9. Why don’t we ask? (cont.) As adults, we often hesitate to ask for things: Pride Asking makes us vulnerable Fear of rejection We don’t want to seem presumptuous
  10. 10. Why don’t we ask? (cont.) “There is no weakness in asking. If we wait for someone to give us what we want, chances are we might never get it.” Sometimes it seems as if we’re waiting for someone to notice that we “deserve” it. -Leslie A. Knight, MD, FAAFP
  11. 11. Being rewarded for Asking (cont.) Big Screen TV or Socks and Underwear? OR Fans Supporting Artists $750 Commission Reversed
  12. 12. Panel - Share Examples What is the best example you can think of where someone was rewarded for simply ASKING?
  13. 13. Session Format Open panel discussion Merchant, Affiliate and Agency perspectives
  14. 14. Common Questions Merchant Are we over/under-paying on Affiliate sales? Are affiliates sales incremental? Introducers, Influencers and Closers? Do we understand our Success Metrics? How does Affiliate compare to other Channels?
  15. 15. Common Questions (cont.) Affiliate Can you offer Pay per call? Do you have Lead gen options? Can we get Exclusives? What will it take for you to consider a higher payout? What have you seen working for other affiliates?
  16. 16. Common Questions (cont.) Agency Can we run a contest? Can we offer affiliate bonuses? Can we get creative with coupons/discounts? Is our program on par with or better than competitors’ programs? Is the Affiliate Program more effective than other channels?
  17. 17. Common Questions (cont.) Everyone Commission Flexibility Coupon Strategy Trademark Bidding Creative Options Deep Linking Data Feed Cookie Duration
  18. 18. Q&A If you don’t ask… …you don’t get …the answer is always no …you’ll never know
  19. 19. References Leslie A. Knight: http://www.practicelink.com/magazine/remarks/the-power-of-asking/ Amanda Palmer: http://www.ted.com/talks/amanda_palmer_the_art_of_asking.html WestJet Christmas Miracle: http://www.youtube.com/watch?v=zIEIvi2MuEk
  20. 20. Contact Info Joseph Hansen: www.linkedin.com/in/josephhansen joseph@evolvedgroup.com Travis Hopkins: www.linkedin.com/in/seaturkey thopkins@dbg.com Travis Jacobson: www.linkedin.com/pub/travis-jacobson/7/b7/54a tjacobson@bluehost.com Paul Schroader: www.linkedin.com/in/paulschroader pauls@pswebsolutions.com

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