Get Conversational!

The document discusses traditional public relations approaches and compares them to newer, more conversational approaches. Specifically, it outlines how traditional PR relies on tightly controlled messages, speaking to elites first, and a one-way communication model, while more modern approaches emphasize moving from control to conversation, empowering employees to speak freely, and engaging stakeholders at multiple levels through two-way dialogue. It advocates applying principles of transparency, co-creation, and recognizing the wisdom of crowds to build relationships and credibility with audiences.