Exploring how mobile is re-defining the customer journey
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Geometry Global present five mini case studies on using mobile and apps to enhance the customer experience in FMCG and entertainment.
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Exploring how mobile is re-defining the customer journey
- 1. GEOMETRY GLOBAL 1 Ad:tech Best Mobile / Apps 20.10.14 MICHAEL BREEN
- 2. Technology is driving new behaviours: ROPO, BORIS & BIMBO 2 • Research Online, Purchase Offline • Buy Online Return In-Store • Browse In-Store on Mobile, Buy Online
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- 9. CONTACT DETAILS Michael Breen Digital Account Manager Geometry Global t: 07901116100 e: michael.breen@geometry.com
- 10. THANKS
Editor's Notes
- Downloaded by 20,000 smartphone users. Redeeming up to 1,000 pints a day Available to users in Cork Publicis On the back of the Budviser ‘the hotter the day, the less you pay’ Won Cannes Lions Marketing Innovation award form AIM
- Bluetooth enabled wristband Won Mobile Grand Prix at Cannes Brazil based campaign placed in a best selling magazine 8/10 people impacted by the ad, downloaded the application 62% increase in sales in RDJ– first time sales leader for Nivea sun kids Acts as a Utility based app
- Done by CJ Entertainment in South Korea The physical posters were turned into Mobile hotspots. They could, learn more about the movie, see promotional events, watch full HD trailers and buy tickets to see the film. Movie’s main site saw over 28% increase in traffic in the movie’s main website Users who interacted stayed on the site 5x longer than other users Hassle free from QR codes or requirement to do anything too lengthy Taken the ‘oldest media form, to the ‘newest’. 2013
- Ogilvy France Used in poor cellular signal areas Gamification of wifi connectivity Allowed access to internet for the amount of points the word was worth Seamless engagement with the brand and front of mind / shareable on social media Brand encouraged people to use it’s product in a smart and entertaining way in exchange for something useful
- Active snapchat users> 100 Million a month Compared to Facebook : 600 Million Twitter : 271 million 20 second ad US only Sits within their recent updates area – not pushed Consumers get to chose if they want to watch it – else it goes within 24 hours Unsure how this will float – potentially not a great start for branded content
- Users are being able to see, respond to, control and receive data from the world around them Changing the way we’re looking at the mobile consumer Possibilities such as Sky reminding you to record a series on a poster, your phone will give you the ability to do so Waitrose already trailing for instore messages House of Frasier Look towards the future with the data captured by the likes of Tesco Did you forget to buy toothpaste?