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Janio's store visit

Janio's store visit



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Woodbury Woodbury Presentation Transcript

  • Type Info Here [in Master View] Woodbury Commons FO Recap 3/18/2009 1
  • Type Info Here [in Master View] Observations Challenges The store’s management was aware of my • This store does considerable sales visit and planned accordingly to have volume in small sq footage enough coverage on the sales floor. • Store does not own a steamer Prior to my visit, Andrea (Area Manager) paid them a visit and informed them about the Visual Standards expectation. The store Opportunities was very busy due to it being the first day of warm weather in NY and they made their • Styling of Mannequins day by 3 pm. However, not all the • Implementing new visual guidelines customers were acknowledge by the store’s associates and more customers they have learned with this visit and could potentially have been converted. prior ones • Customer Service The visual standards have been discussed and then shown to the store’s GM (Tave • Re-ticketing sale tags Graham) and the visual point person/team • Merchandising standards Lead. The store is expected to follow these guidelines going forward. • Overall cleanliness of the store 2
  • Type Info Here [in Master View] Overall View Overall, the store looked cluttered and not well organized. They had bags on top of the footwear bins and in every possible corner of the store. This made the store not only look messy, but also unappealing to the eyes. It is important to use your selling space in an organized fashion. Important to notice, no mannequins were used on the sales floor. Its is important to use all your mannequins including using a few for the sales floor. This helps show the customer our product and demonstrates our brand more efficiently. 3
  • Type Info Here [in Master View] Cash Wrap Before Both cash wraps were filled with merchandise and accessories. This area needs to be maintained clear of clutter. This is not an appealing look to our customers. 4
  • Type Info Here [in Master View] Merchandising Walls After If you would like to add merchandise to use as add ons, make sure it is neat and organized. They may be placed near the cash register. However, this will require constant attention to prevent the merchandise from looking messy. 5
  • Type Info Here [in Master View] Windows Before When possible, try to group mannequins in sets of three; with the tallest point in the middle. If you are using a platform, never leave it empty. This makes the window look incomplete. Also, use all the materials Retail Marketing has provided your store. 6
  • Type Info Here [in Master View] Windows After Bags were added to the empty platforms to enhance the “stuff bag” promotion . Also, generic banners the store had received prior, were used to cover the empty background. 7
  • Type Info Here [in Master View] Accessories Wall After Before Avoiding repeating the same bag too many Representing different sku’s of bags in you times. Remove anything that does not belong walls will help prevent overcrowding in other on the sales floor (ladders). This can create a areas of your store. This will also make it hazard to the customer and your team. easier for you customers to browse and shop. 8
  • Type Info Here [in Master View] Footwear Endcaps After Before 1 2 3 1. Do not mix different categories of shoes on an endcap. Always maintain end caps ex. porsche originals and outdoor performance. neat and organized. This is a highly visible area to your 2. Avoid adding peg hooks between the footwear. This customers. Set of six are an area is solely reserved to showcase footwear. ideal number of footwear to 3. When possible, do not merchandise too many different have on your endcaps. types of sock. It creates a messy look. 9
  • Type Info Here [in Master View] In-Store Mannequins Drive Aisle Always use at least a couple of mannequins on your sales floor, especially in your drive aisle. When styling the mannequins, make sure you are using a complete outfit and accessorize them to create a complete lifestyle story. 10
  • Type Info Here [in Master View] Merchandising After Before Avoid double exposing the same item Do use different colors to create a more on the same wall. Also, do not face interesting wall. You may implement out all the product. shorts and t-shirt folds to create this look. This a great way to break up your face outs. 11
  • Type Info Here [in Master View] Opportunities Always avoid using signage in improper sign holders. If you do not have the proper sizes of either signs or sign holders, contact your VM corporate partner Bridget Zadoff. 12
  • Type Info Here [in Master View] Opportunities It is important to keep your tee shirt bins organized and folded neatly. This area tends to get shopped quite frequently by our customers and need constant attention. Remember, customers will make more of a mess if the area is unorganized to begin with. 13
  • Type Info Here [in Master View] Summary Woodbury Common is the most visited outlet center in the New York City metro area. It is very important we represent our brand to the highest standards, to all the potential costumers this store receives everyday. Not only by showing great Visual Presentation, but also with great customer service. Every customer needs to be greeted and serviced on a timely manner. Both of these key elements go hand in hand in providing a pleasant and memorable experience to our customers. Keeping the merchandise fresh, updated, and off the floor is essential to the VM presentation of the store. Learning what product to display and learning how to merchandise accessories, is key to having a great VM presentation. Implementing this will help with KPI’s and product sell through. The Woodbury Store has been visited on three occasions to go through visual standards. The store manager now needs to ensure the store follows these guidelines on a day to day basis. The store will also be receiving the new VM training video. The store manager needs to make sure his VM person and he watch it and implement it on the sales floor. The store is smaller than your typical outlet and sells more per square floor than almost all other stores. By learning and implementing these VM standards, Tave can help the product move quicker and also follow the guidelines set by Retail Marketing. Going forward, any questions they may have, they should contact their DM and have the questions forwarded to their VM corporate contact Bridget Zadoff. 14