Type Info Here [in Master View]




Dallas FO
Recap




                                  1
Type Info Here [in Master View]




 Observations                               Challenges
                               ...
Type Info Here [in Master View]




Store Front
Before

            Detail to Mannequin styling. Belt is
            loose...
Type Info Here [in Master View]



Store Front
 After

  The mannequins are now wearing
  similar, yet distinctive outfits...
Type Info Here [in Master View]




Merchandising
Before




                                  Avoid repeating the same sk...
Type Info Here [in Master View]



Merchandising
  After




Try to keep collections together.
Always show the customer al...
Type Info Here [in Master View]



Merchandising
  After




       Same concept as before.


                     Accesso...
Type Info Here [in Master View]



Footwear Bin




                                   If you are out of footwear, you may...
Type Info Here [in Master View]




Summary
             I had a great visit at the Factory Outlet at Dallas. They are in ...
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Allen

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Janio's store visit

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Allen

  1. 1. Type Info Here [in Master View] Dallas FO Recap 1
  2. 2. Type Info Here [in Master View] Observations Challenges • Collections did not have full size run. The store has a good amount of selling • Store has very old fixtures that are not floor space. It was organized, apparel was priced correctly and had proper manufacture any longer. No options in signage. getting replacement pieces. Both SM and store associates were attentive throughout the day with customers. They made sure they greeted everyone that walked in. They had a healthy amount of traffic coming into the Opportunities store and did a good job at converting them into customers. • Merchandise Standards • Mannequin Styling • Refilling Shoe Bins, never let it go empty • Kids should be merchandised together in women's area 2
  3. 3. Type Info Here [in Master View] Store Front Before Detail to Mannequin styling. Belt is loose and the outfit does not look well put together Mannequins are all wearing proper outfits, but don’t match very well with each other. 3
  4. 4. Type Info Here [in Master View] Store Front After The mannequins are now wearing similar, yet distinctive outfits. Training and Running apparel was chosen for them. Notice how each mannequin match each other and create a lifestyle story. They are also have accessories and matching shoes. Always make sure not to mix collections. Running mannequin is only wearing running apparel and the training mannequins are only wearing training apparel. 4
  5. 5. Type Info Here [in Master View] Merchandising Before Avoid repeating the same sku on displays Avoid “over displaying” merchandising. Always have the merchandise accessible to the customer. Remember, you want to sell it, not just display it 5
  6. 6. Type Info Here [in Master View] Merchandising After Try to keep collections together. Always show the customer all the pieces (bags, shoes, etc.) they can purchase with their chosen apparel. This will definitely improve your KPI’s. Remember to keep the colors similar and avoid confusing the customer. 6
  7. 7. Type Info Here [in Master View] Merchandising After Same concept as before. Accessories! Accessories! Accessories! 7
  8. 8. Type Info Here [in Master View] Footwear Bin If you are out of footwear, you may Avoid empty toppers fill in with bags! Make sure the bags are filled correctly. Again this is a temp solution and ideally you should be showcasing footwear. 8
  9. 9. Type Info Here [in Master View] Summary I had a great visit at the Factory Outlet at Dallas. They are in a great location and feel with the standards they have just learned, they will keep the store looking in top shape. I was very impressed by how interactive they were with every customer and how they made them feel welcomed. Keeping the mannequins are fresh and updated is essential to the visual presentation of the store. Learning what product to display and learning how to merchandise accessories is key to have a good presentation. Implementing this will help with KPI’s and product sell through. It is important for the store to assure that most of the product they have a full size run is out and not in the stockroom. Going forward, any question that Marybeth Wells (GM) may have, should contact her DM and have the questions forwarded to her VM corporate contact Bridget Zadoff. Also, the store should continue showing the great customer service I noticed when I was there. 9

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